Content Hub 101 @ Remarkable User Group - 20th September 2022
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I was delighted to speak about Sitecore Content Hub at the latest Remarkable User Group on 20th September 2022.
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Content Hub 101 @ Remarkable User Group - 20th September 2022
- 1. Content Hub 101 20th September2022
- 2. Sitecore DXP
- 3. Content
- 5. 5 Assets Content • Photos • Graphics • Videos • Documents (contracts, templates) • Audio files • Web pages • News • Press Releases • Social media content • Blogs • White papers Types of “Content”
- 6. 6 Primary functions One home for all your digital assets One place for all your content production
- 7. 7 Introducing Sitecore Content Hub 1. Digital Asset Management 2. Content Operations 3. Content Management
- 8. 8 DAM – DigitalAsset Management Metadata • Relationships • Find & Use Assets • Save time and money Versioning • Up-to-date • Localizations • Duplicates • Compare versions Control • Manage who • Manage when • Sharing • DRM - Digital Rights Management
- 9. 9 Content Operations Planning • 360o visibility • Calendar • Timelines and milestones • Content gaps • Reporting Jobs & Projects • Recurring Jobs • One-off Projects • Manage User Roles Resources • Allocate people • Monitor Budget
- 10. 10 Content Management Workload • View assigned work • Campaigns • Collections Workflow • States and State Flows • Ideation and Content • To Do • In Progress • In Review • Ready to Publish • Archived Collaboration • Centralized review, feedback and approvals • Productivity • Efficiency
- 11. 11 Content Hub Phased Roll-out Phase 3 Further Extendibility Phase 2 CMP & MRM Phase 1 DAM Complexity Low Medium High Timeline Short term Medium term Long term
- 14. Balanced Fund China Fund Edinburgh Investment Trust plc Emerging Markets Fund European Growth Fund GFAbsolute Return Bond Fund GF European Smaller Companies Fund GF European Strategic Equity Fund GF High Yield Bond Fund GF International Equity Fund GF Special Situations Fund GF Strategic Bond Fund GF Sustainable Future European Corporate Bond Fund GF Sustainable Future Global Growth Fund GF Sustainable Future Multi- Asset Global Fund GF Sustainable Future Pan- European Growth Fund GF Tortoise Fund GF UK Equity Fund GF UK Growth Fund GF US Equity Fund Global Alpha Fund Global Dividend Fund Global Innovation Fund Global Smaller Companies Fund Global Technology Fund Income Fund India Fund Japan Equity Fund LatinAmerica Fund LF Global Equity Fund LF Global Focus Fund LF Tortoise Fund LF UK Equity Fund LF UK Equity Income Fund LF UK Focus Fund MAActive Fund Range MABlended Fund Range MADiversified RealAssets Fund MAMonthly High Income Fund MAPassive Fund Range MAStrategic Bond Fund MAUK Equity Fund MPS Dynamic Beta Portfolios MPS Growth Portfolios MPS Income Portfolios Russia Fund Special Situations Fund Strategic Bond Fund Sustainable Future Cautious Managed Fund Sustainable Future Corporate Bond Fund Sustainable Future Defensive Managed Fund Sustainable Future European Growth Fund Sustainable Future Global Growth Fund Sustainable Future Managed Fund Sustainable Future Managed Growth Fund Sustainable Future Monthly Income Bond Fund Sustainable Future UK Growth Fund UK Ethical Fund UK Growth Fund UK Micro Cap Fund UK Smaller Companies Fund US Opportunities Fund WSS Dynamic Beta Portfolios WSS Growth Portfolios WSS Income Portfolios 14 The Cashflow Solution team The Economic Advantage Team The Global Equity Team The Global Fixed Income Team The Global Fundamental Team The Global Innovation Team The Multi-Asset Team The Sustainable Investment Team Taxonomies Funds Fund Teams UK Global Europe US Emerging Markets Regions Aitken Ross Alex Wedge Anthony Cross Chris Field Chris Foster Chris Taylor Clare Pleydell- Bouverie David Roberts Donald Phillips Ewan Thompson George Boyd- Bowman Harriet Parker Hong Yi Chen Imran Sattar Jack Willis James de Uphaugh James Dowey James Inglis-Jones James Klempster Jen Causton John Husselbee John King Julian Fosh Kenny Watson Laurie Don Martyn Jones Matt Tonge Matthew Smith Mayank Markanday MikeAppleby Paul Kim Peter Michaelis Phil Milburn Robin Geffen Ruth Chambers Samantha Gleave Simon Clements Storm Uru Stuart Steven Thomas Smith Tom Hosking Tom Morris Tom Record Victoria Stevens William Geffen Fund Manager Austrian-German Danish Dutch English Finnish French German Italian Norwegian Portuguese Spanish Swedish Swiss-French Languages
- 15. Grid / Table Facets ASSET PAGE
- 16. System Properties Overview Panel ASSET DETAIL PAGE Asset Preview
- 17. Thank you 17
Editor's Notes
- Welcome to the world of Sitecore Content Hub
- Some of you might be familiar with this Sitecore graphic of the Three Pillars of Experience > Commerce > and Content…
- …”Content” is a big part of the Sitecore product mix --- it’s 1 of the 3 pillars… …and Content Hub is the hero (product) in this pillar ...it covers everything mentioned here…
- The way that Sitecore positions CH is… …that it’s ONE HOME for all your Digital Assets, Media, Product data, and Other content that you might have… …it’s also A PLACE WHERE you can Plan, Schedule, and Organize content production... CH sits in the MIDDLE… of both UPSTREAM and DOWNSTREAM platforms.. …that’s all the content and assets coming into your organisation from agencies, suppliers, ERPs etc. …AND THEN how that content gets distributed to a CMS, or CRM, or social media channels, or wherever it needs to go… So, that’s their GRAND VISION of where CH sits
- When it comes to what exactly we mean by “Content” – it helps to think of it as 2 things… 1. ASSETS – any Media, like… and then 2. CONTENT – that’s anything like…
- And a really simple way to think of Content Hub in general is that: 1. It’s a HOME for all your Digital Assets… 2. And a PLACE for all your Content Production… It’s a multi-faceted (platform) that (deals with everything)
- When it comes to the features that CH has… there’s basically 5 pillars… 1. DAM – which is where all your assets and content is stored and can be Uploaded and Approved and Downloaded from… 2. MRM (OPERATIONS???) – that manages the Projects and Jobs and Resourcing and Budget etc. 3. CMP (MANAGEMENT???) – which covers the Content Creation and Feedback and Approval etc. …the MRM is where the work is set up, and the CMP is where the work actually happens… [Click] --- I’m going to take you into more detail around the DAM, MRM, and CMP as this is where the most action happens…
- Another great feature is the level of Control it gives you over who can view which assets… - Through User Groups & Permissions you can manage who can View, who can Provide Feedback, who can Approve assets… - When it comes to distribution – there are a bunch of different ways you can control who you share your assets and content with – whether that’s via Public Links or access to CH. - DRM – restrict how the assets are used – by Time, Geographic Region, Media Type (print, digital)… e.g. DB sponsorship…
- Then there’s managing Resources…. How many PEOPLE are involved… and who Creates, Reviews, and Approves content… And you can also assign BUDGET to certain Projects and Jobs so it’s easy to keep track of how it all fits into the grand scheme of things…
- One of the (standout benefits) of CMP is that it allows COLLABORATION between multiple people… It can act as a centralized place where all work is submitted, given feedback, and approved… So, no messing around Emails, Google Docs, WhatsApp messages etc…. It’s all there in one system… And Sitecore really pushes the Productivity and Efficiency benefits of this…
- When it comes to the Roll-out of a typical CH project… …we find a lot of clients start out with the DAM first – and set up all their Assets on it, and get familiar with using it… …before moving on to actually creating Content on it using the MRM & CMP Any Integrations and Connectors can be setup at the beginning too – but these can be added to and expanded at any time… It’s a living, breathing, evolving thing… that’s gets better and more function rich over time…
- Asset detail page - displays asset metadata/relations This is where users add metadata This is where users download asset and create a public link (is it relevant?)