1. 1
Master in International
Business Management
“An investment in knowledge
always pays the best interest”
Benjamin Franklin
MA
S W I S S Q U A L I T Y E D U C A T I O N
Think Global!
offered by the
University of Cumbria
in exclusive partnership with
Robert Kennedy College - Zürich
Degree recognized worldwide

2. 2
The University of Cumbria
ranked in the top three in the North West
of England for Business and Management
studies (The Guardian University Guide 2012)
Experience your University of Cumbria
Robert Kennedy College
The Swiss Premier Private College
Welcome to your new future
The University of Cumbria
MA in International Business
Management at Robert Kennedy College
Limited places to 90 unique students

3. 3
The University of Cumbria Master
in International Business Management
offered in Exclusive Partnership with
Robert Kennedy College
Since 1822 the University of
Cumbria has been offering super-
lative education in its campuses
in England. Through an exclusive
partnership with Robert
Kennedy College, wherever you
are in the world you can now
benefit from 190 years of experi-
ence in providing an outstanding
British learning experience.
Today’s business is international.
The Master in International Busi-
ness Management allows you to
think and compete globally.
Designed for your global success,
the MA in International Business
Management creates distinctive
managers with a comprehensive
knowledge of the latest business
practices.
The part-time online blended
learning MA International Busi-
ness Management, is designed
for those who plan a profes-
sional or managerial career in an
international business environ-
ment. The programme addresses
the main business management
disciplines and aims to provide a
rigorous postgraduate business
and management education. This
internationally recognized quali-
fication provides a challenging
business and management expe-
rience where students develop
alongside others with similar
ambitions to facilitate their
becoming effective managers or
professional working in an inter-
national business management
context. The programme consists
of six taught modules, at least
one of which takes place on one
of the University of Cumbria’s
UK campuses. Students develop
a thorough understanding of key
leadership skills and undertake

4. 4
their own postgraduate research
into a topic within the field of in-
ternational business management
relevant to their future careers.
A dedicated and experienced
teaching team, superb student
support, affordable tuition fees
with interest free payment plans,
and the possibility to fast track
and complete the programme in
18 months are among several ele-
ments that set this programme
apart.
With exclusive content, like
the course “Microeconomics of
Competitiveness” held in part-
nership with the Harvard Busi-
ness School and “Money Man-
agement” designed by Dr. David
Costa, Dean of Robert Kennedy
College and a regular guest on
international television stations
like CNBC and Bloomberg Televi-
sion, this programme will help
you to enhance your business
knowledge and reach new profes-
sional heights. Learn at Switzer-
land’s premier private college and
graduate with students from 150
different countries with an
MA in International
Business Management,
recognized worldwide,
from a traditional
British University.
Are you ready for the challenge?

5. 5
Are you ready
for the challenge?
Duration:
Minimum 18 months,
maximum 5 years.
Delivery Method:
Mostly online via OnlineCampus
(an interactive online learning
environment) with intensive class
discussion and collaboration, plus
a one-week compulsory residency.
The residency is organized by
the University of Cumbria in the
United Kingdom.
Places:
Strictly limited to 90 per term.
Ranking:
In the Guardian University Guide
for Business and Management
Studies (2012), the University of
Cumbria is ranked in the top three
higher-education institutions in the
North West of England.
Tuition fees: 8,950 CHF (Swiss
Francs) This fee includes library
access, OnlineCampus access,
graduation fees, and University
of Cumbria matriculation fees.
Fees are payable in interest-free
instalments. The fees are for the
entire programme, and include
all the courses as well as super-
vision for the final dissertation.
Residency costs, such as airfare
and accommodation, plus a 400
CHF fee to cover the expenses
of the residency (e.g. excursions,
cruise and dinner), and some of
the textbooks that you will need
for the course, are not included in
these fees.
Terms: Four terms per year: Win-
ter, Spring, Summer and Autumn.
Accreditation and Worldwide
Recognition: This programme is
offered in exclusive partnership
with the University of Cumbria.
Once you complete your stud-
ies at Robert Kennedy College,
you will receive a degree from
the University of Cumbria which
is duly accredited by the Brit-
ish Government. University of
Cumbria degrees are recognized
worldwide.

6. 6
Lake District, Cumbria
The Residency
About the College
The University of Cumbria MA in
International Business Manage-
ment provides you with the best of
both online and conventional stud-
ies. For the majority of your studies
you enjoy the flexibility of online
learning at your own pace from
anywhere in the world via Robert
Kennedy College’s OnlineCampus
state-of-the-art course delivery
system. For a one-week residen-
tial session, namely for the course
“Trans-national Leadership, Ethics
and Sustainability”, you will attend
the University of Cumbria in the
idyllic setting of the British Lake
District. Intimately associated with
English Literature in the 18th and
19th centuries, the Lake district is
considered one of the most beauti-
ful areas of the United Kingdom.
Robert Kennedy College was found-
ed in 1998 as a private
educational institution.
The College is owned and operated
by Robert Kennedy College & Co.
From Zürich, Switzerland
through its proprietary
online delivery technology,
the College currently offers
a unique learning experience
to more than
3000 students world-wide.
The residency gives you the oppor-
tunity to complement your flexible
online learning programme with a
learning experience that will leave
you with lifetime memories. The
superb location of the University
of Cumbria is not the only element
that will impact your learning
experience. The residential course
is taught by Dr. John Luffrum, the
University Programme Director.
With students from every conti-
nent, it will be a truly international
experience and an opportunity to
network with fellow leaders from
all over the world.

7. 7
State of the
Art Technology
In pursuit of its commitment to
provide exemplary services to its
students, Robert Kennedy College
uses OnlineCampus, a proprietary
tailor-made, state-of-the-art soft-
ware application for online course
delivery. It is an all-encompassing,
interactive and easy-to-use ap-
plication, which makes studying
online a truly enjoyable and enrich-
ing experience.
World
Class Faculty
RKC employs highly qualified
teaching faculty who have gradu-
ated from leading universities such
as the Harvard Business School,
Stanford University,
Oxford University,
New York University,
and Wharton... to name just a few.
About
the University
The University of Cumbria, with
roots extending back to the Society
for the Encouragement of Fine Arts
established in 1822, was formally
formed on 1st August 2007, from an
amalgamation of St Martin’s Col-
lege, Cumbria Institute of the Arts,
and the Cumbrian campuses of the
University of Central Lancashire.
The University has campuses in Car-
lisle, Newton Rigg, Penrith, Amble-
side and Lancaster and a specialist
teacher-education centre in London.
The University also has strong links
and close partnership-working with
the four FE Colleges in Cumbria
(Lakes Colleges, Furness College,
Carlisle College and Kendal College)
to enable Higher Education delivery
locally across the county. In addition,
the University is the lead institu-
tion of Cumbria Higher Learning, a
Distributed Learning Network for
Cumbria.
The University offers a very high-
quality learning experience in a sup-
portive environment which enables
students to achieve their personal
and professional potential wherever
they study. It is committed to learn-
ing which is innovative, flexible and
student-centred and which utilizes
the latest technology. The University
also works closely with employers,
schools, colleges and agencies in the
region to offer research, scholarship
and knowledge-transfer excellence
which shapes and supports social,
cultural and economic development
in support of the inclusion sustain-
able communities agenda. In so
doing, the University of Cumbria
recognizes that its students are a
mix of full and part-time, young and
mature, vocational and scholastic,
who access higher education for a
variety of reasons, yet it celebrates
that its graduates will be creative,
enterprising and resourceful and
equipped to lead in their fields and in
their communities.
More information available at the
University of Cumbria
website
www.cumbria.ac.uk

8. 8
Admission
Requirements
Candidates would normally be
expected to hold a UK Bachelor de-
gree or equivalent from an accred-
ited or approved college or univer-
sity, normally with at least a lower
second class or equivalent grade.
If an applicant’s first language is
not English he/she must be able
to demonstrate oral and written
fluency in English. Working or
studying in an English-speaking
environment will usually be suf-
ficient to demonstrate an ac-
ceptable competence. Otherwise,
applications for admission must
be accompanied by a certificate
of competency in the English
language from a recognized in-
stitution or programme. English
language requirements for non-
English-speaking students are a
minimum IELTS score of 6.5 or
minimum TOEFL score of 600, or
equivalent.
Each qualified applicant is invited
to complete an interview with the
Dean of RKC or nominee in person
or by telephone. The main purpose
of the interview is to select moti-
vated applicants with the ability
to benefit from and a solid commit-
ment to the programme.
In their efforts to create and sup-
port widening participation the
University of Cumbria and Robert
Kennedy College actively encour-
age applications from all ages, of
any gender, ethnic and/or social
background and from students
with disabilities.
Programme
Rationale and Philosophy
The programme has been shaped
to form what the programme team
believe to be a unique curriculum.
It allows students to:
-Gain a UK Higher Education In-
stitution accredited MA special-
izing in the field of International
Business Management;
-Study in their own time (what-
ever the time-zone in which they
live);
-Study at their own pace (within
the currency period of University
of Cumbria regulations for part-
time study);
-Attend a residential event in the
heart of the English Lake District,
with opportunities for further
travel in the UK if desired;
-Continue to live in their own
country/location without disrupt-
ing family life or work;
-Continue to pursue existing ca-
reer without a break.
The programme consists of the
standard 180 Level-7 credits that
constitute an NQF (UK National
Qualifications Framework) Mas-
ters award, the content being
informed by QAA (UK Quality
Assurance Agency) benchmark
statements for Business and Man-
agement Programmes. 60 credits
of the programme are provided by
a dissertation.

9. 9
Progamme Outline
Induction
The scheme has been designed to
meet the aims of the online MA
in a flexible manner and can be
tailored to the individual prefer-
ences of each student. The MA in
International Business Manage-
ment requires you to complete six
courses plus a final dissertation.
The programme consists of the
following modules:
This is the first module of the pro-
gramme which gives an orienta-
tion to the course and the online
learning style. It does not carry
credits, and students are encour-
aged to go through the material
in this module at their own pace
and get accustomed to the online
medium.
Stage 1
Six taught modules
(120 credits)
2 core modules (mandatory)
Organizational Behaviour
International Marketing and Busi-
ness Environment
2 Modules from the available
electives:
Money Management
OR Financial Management
OR Information Management
OR Microeconomics of Competi-
tiveness (held in cooperation with
the Harvard Business School with
a mandatory residency in Zürich,
Switzerland. This second residency is
only required for those students who
choose this module as an elective.)
1 Residential module
(mandatory)
Trans-national Leadership, Ethics
and Sustainability
Capstone (mandatory)
Strategic Management
Stage 2
Individual dissertation
(60 credits)
Dissertation work
Awarded Exit Points
As an exit qualification, the Post
Graduate Certificate in Manage-
ment Studies is awarded to can-
didates who have completed 60
credits (three modules), while the
Diploma in Management Studies is
awarded to candidates who have
completed 120 credits (all six
modules, including the residency)
but have been unable to complete
the dissertation. Students who
achieve the full 180 credits, and
have successfully completed the
dissertation, exit with the award
of Master of Arts in International
Business Management.

10. 10
There are no average courses
within our MA in International
Business Management pro-
gramme. We are committed to
providing an exceptional learning
experience, and there is no bet-
ter way to achieve this aim than
with outstanding courses. They
have been carefully crafted by
experienced professors and are all
intended to make you a more suc-
cessful and efficient manager.
There are no old-fashioned exams.
Instead, you are given real-life
case studies to work on and es-
says to write which allow you to
think critically about your com-
pany and your own career. All this
might seem too glossy but there is
one catch: we do not accept aver-
age candidates. Only individuals
as outstanding as our values are
accepted for admission to Robert
Kennedy College.
Module Descriptions
Induction (not-for-credit module)
A not-for-credit induction mod-
ule will be the starting point of
the programme. The induction
process is designed to famil-
iarise you with the programme
design, requirements and re-
sources, as well as with the way
online interaction, learning and
grading will take place. After the
induction you should be famil-
iar with academic life, including
academic writing, library ser-
vices and library access, Onli-
neCampus access, and academic
support services.
Organizational Behaviour
The way people are managed with-
in organisations plays a paramount
role in corporate success. In a fast
changing organizational landscape,
we take into account impacting
factors like social, technological,
economic, environmental, political
and legal considerations.
With a variety of real-life case
studies, you will be asked to
make decisions, which will in-
evitably influence the (work) life
of your employees. These are,
of course, backed by the core
taught concepts, which feature
group dynamics, motivation and
leadership, group behaviour,
communication, power, conflict
and prejudice in the workspace,
organizational culture and how to
manage and understand change
within an organization.
This course is led by Prof. Ben-

11. 11
edicta Lusk, an MBA graduate
of the Peter F. Drucker School of
Management.
International Marketing and
Business Environment
You will reinvent the airline busi-
ness, redefine the boundaries of
retailing, manage the sales of an
online computer megastore, and
learn how to focus on your cus-
tomer. Seems like a bold predic-
tion but it is just the content of
International Marketing and Busi-
ness Environment directed by
marketing management extraordi-
naire: Professor Freddy Nager.
The module aims to develop your
ability in applying knowledge and
understanding of marketing issues
in a range of international busi-
ness contexts and to enable you to
evaluate marketing practice to be
effective in dealing with marketing
professionals in context.
Furthermore, it will prepare you
for and/or build on a career in
business or business research by
developing marketing skills and
enhancing llifelong learning skills.
Financial Management
(elective module)
Business is about profit, and there
can only be sustainable with a
proper knowledge of effective
financial management.
Oxford and Harvard Business
School graduate Prof. David Duffill
will expand and reinforce your
knowledge of financial account-
ing, management accounts, budg-
eting and financing.
The course leader is not just
crunching numbers. He will link
each topic to real financial situa-
tions where you, as the manager
in chief, have to assess the finan-
cial performance of successful
corporations, and develop sharp
analytical skills with tools like
decision tree analysis.
Financial Management is about
successful financial results. At
the end of this course you will not
only know the basics, but you will
be in the position to master every
component of superior financial
management and analysis.
Microeconomics
of Competitiveness
(elective module held
in cooperation
with the Harvard
Business School)
In cooperation with the Institute
of Strategy and Competitiveness
of the Harvard Business School,

12. 12
Robert Kennedy College is offer-
ing this outstanding course de-
signed by Professor Michael Por-
ter, the Bishop William Lawrence
University Professor at Harvard
Business School and the leading
authority on corporate strategy
and competitiveness.
Taught by Robert Kennedy College
Deputy Dean and Harvard Business
School MBA graduate Professor
David Duffill, this course explores
the determinants of national and
regional competitiveness building
from the perspective of firms, clus-
ters, sub-national units, nations,
and groups of neighbouring coun-
tries. The course is concerned not
only with government policy, but
with the roles that firms, industry
associations, universities and other
institutions play in competitive-
ness. It takes examples from both
advanced and developing econo-
mies, and addresses competitive-
ness at multiple levels.
Students who take this elective
have access to the exclusive video
lecture of Professor Porter and
are required to attend the resi-
dential session in Zürich, Switzer-
land.
Information Management
(elective Module)
Cloud Computing, Linux and Open
Source Software, Social Media.
These are only few of the new tech-
nological innovations and, at the
same time, challenges presented to
the managers of tomorrow.
This module aims to enable you
to develop a conceptual and
comprehensive understanding
of the manager’s role in relation
to the leading of the effective
management and use of informa-
tion, information technology and
information systems and to apply
these within an organizational/
strategic context.
Money Management
(elective module)
Dr. David Costa, Dean of Robert
Kennedy College, a regular guest
on CNBC Television and Bloomb-
erg Television and the author of
the “Portable Private Banker”, and
Dr. Roy Damary will guide you
through a fascinating journey in
the field of money management.
The successful management of fi-
nancial assets, be they of an indi-
vidual, a small business or a large
corporation demands a knowledge
of financial markets, how they
operate, what instruments and
investment vehicles are available,
and what macro-economic forces
are acting upon them. This module
is designed to provide you with
a broad understanding of finan-
cial markets (as distinct from a
narrow specialist approach) but
with sufficient details of their
many components so that you
may make your own investment
decisions and interact with your
specialist advisers.
Particular attention will be given
to portfolio composition and man-
agement through ETF (Exchange
Traded Funds), Mutual Funds and
other innovative vehicles like
structured products. Students
attending this class will be able
to access the Morningstar Invest-
ment Research Library and run a
simulated portfolio through the
OnlineCampus Trading platform.

13. 13
Trans-national Leadership,
Ethics and Sustainability
(mandatory one-week residency
in Cumbria, England)
Held in the idyllic setting of the
British Lake District, this course
aims to examine the nature of
leadership and in particular its
role in the development of ethical
sustainable business and busi-
ness practices.
University of Cumbria faculty
will guide you in the daily classes
enriched by contemporary case
studies and teamwork in this in-
novative and unique topic.
Strategic Management
Do you really think strategically?
Is your strategy sustainable and
well formulated? How would you
implement your newly formulated
strategy?
As you start on this course, you
might just discover that you
didn’t really know the answers to
these questions. Not only will you
learn about strategy formulation
context, content, and its effec-
tive implementation, you will also
be studying the latest business
strategies from Harvard Business
School case studies like those of
Facebook, Kellogg, and Google, as
well as traditional analytical tools
like Porter’s Five Forces model,
which will serve as a platform for
your endeavours at innovative
thinking.
As they say, “There is only one
thing worse than no strategy:
a badly formulated or executed
strategy.”
This being the last course of your
MBA, we will go the extra mile to
ensure your complete understand-
ing of effective, innovative and
sustainable business strategies.

14. 14
Programme Aims
The Programme aims to develop
in graduates an understanding
and critical appreciation of the
theories, tools and techniques of
management to enable them to
more effectively participate in
managing organisations. In so do-
ing, it seeks to improve the quali-
ty of management as a profession.
In particular, the purpose of the
programme is to provide students
with:
-An advanced understanding of
the management of organisations
and the changing external con-
text in which they operate.
-Opportunities for the systematic
development of the skills which
enable participation in the effec-
tive appraisal and implementation
of management strategies.
-An ability to apply knowledge
and critical understanding of
business and management to
complex issues.
-A stimulating academic environ-
ment which is based upon the
values of academic openness and
critical appraisal and which will
provide a foundation for life-long
reflective development.
-A sound basis for entry into man-
agement roles in a range of institu-
tional types and economic sectors.
Outcomes
This programme provides oppor-
tunities for students to develop
and demonstrate an understand-
ing of:
-The role and function of organi-
sations and the context in which
they operate, including the key
drivers of change.
-The core disciplines of business
and management including fi-
nance, human resource manage-
ment, marketing and strategic
planning at middle/senior man-
agement level.
-The range of research methods
that can be applied to the study
of business management and
leadership.
-The application of strategic
thinking to the successful man-
agement of organisations includ-
ing a critical understanding of the
processes of strategic problem
solving and decision making.

15. 15

16. 16
Dr. John Luffrum
Programme Leader
University of Cumbria
Bachelor of Arts (Hons) Geography
(University of Birmingham)
Doctor of Philosophy (University of Birmingham)
Post-Graduate Certificate in Education (CNAA)
Post-Graduate Certificate in Environmental
Management (University of Bath)
Dr John Luffrum is the Programme
Leader for the University of Cum-
bria, and coordinates international
programmes within the Univer-
sity’s faculty of Business, Sport
and Social Science. A geographer
by initial training he graduated and
subsequently took his doctorate in
urban land economics at the Uni-
versity of Birmingham, UK.
John has subsequently researched
and taught in the Universities of
Birmingham, London, Wales, North-
umbria and Central Lancashire in
the UK and as a visiting professor
at the University of Groningen, NL.
He has published widely, and pre-
sented papers on tourism, region-
al development, and environmen-
tal management to national and
international audiences. His main
interests currently lie in sustain-
able business development and
practice.
Dr. David Costa
Dean and Collegiate Professor
Robert Kennedy College
BA Business Studies (University of Derby)
LL.M International Trade Law
(University of Northumbria at Newcastle)
MBA eCommerce (Queen Margaret University)
Ph.D Strategy, Program and Project Management
(ESC Lille)
David Costa is Dean of Faculty and
one of the founders of Robert Ken-
nedy College. In his capacity as
Dean, Professor Costa oversees the
faculty review process and several
of the academic programmes of the
college.
He was a Fellow of the Wharton
School, University of Pennsylva-
nia, and is an elected Fellow of the
Royal Society of Arts and the Royal
Statistical Society.
He read law at the School of Law
of the University of Northumbria,
Newcastle, and graduated with an
LL.M degree. He complemented his
legal studies with the Advanced
Project Management Program,
Stanford University, from which
he graduated with the widely re-
spected title of Stanford Certified
Project Manager. He then expanded
his knowledge of business through
the Entrepreneurship Development
Programme of the Sloan School of
Management, Massachusetts Insti-
tute of Technology. Dean Costa also
Core Course Team

17. 17
holds a BA in Business Studies from
the University of Derby, an MBA in
eCommerce from the Queen Marga-
ret University in Edinburgh, Scot-
land and a Ph.D. in Strategy, Pro-
gramme and Project Management
from the Skema Business School
(ESC Lille) with a thesis that dealt
with index-based commodity in-
vestments.
Prof. Costa lectures in the area of
Investment and Money Manage-
ment and is a frequent guest on
several business televisions chan-
nels CNBC Europe and Bloomberg
Television. His recent research on
risk adjusted portfolios with both
stocks and commodities has been
used for the creation of a swiss
publicly traded investment certifi-
cate issued by the second largest
German Bank, Commerzbank AG.
Prof. David Duffill
Deputy Dean and Collegiate
Professor Robert Kennedy College
MA Engineering Science
(Pembroke College, Oxford University)
MBA (Harvard Business School)
Prof. David Duffill has an MA in
Engineering Science from Oxford
University and MBA from Harvard
Business School.
He had been a professional con-
sultant for almost 20 years when in
1997 the company in which he was
a partner was sold to Renaissance
Solutions of the USA. Two years
later, he and three colleagues left
Renaissance to start TCI Consult-
ing, a “virtual” consultancy special-
izing in helping clients by providing
strategy inputs and business intel-
ligence for their strategic planning
process.
While Prof. Duffill’s main industrial
recent focus has been in the health-
care, automotive and construction
materials markets, his experience
covers a broad range of industrial
and service organisations. A sub-
stantial part of his current consult-
ing activity is in competitive intel-
ligence, including helping clients
to benchmark their cost position
against key competitors.
Dr. Roy G.C. Damary
Head of Business Studies,
Robert Kennedy College
MA Engineering Science First Class Honours
(Pembroke College, Oxford University)
MBA Baker Scholar (Harvard Business School)
Ph.D. Business Management (University of Laus-
anne)
Prof. Damary holds M.A. in Engineer-
ing Science with First Class Honours
from Oxford University and MBA
with High Distinction from Harvard
Business School. While pursuing his
full-time career as a business con-
sultant (Technomic Consultants SA,

18. 18
Geneva), he achieved his Ph.D. from
Lausanne University in 2000 (his
thesis dealt with the reforms in Rus-
sia and the emergence of modern
business practice there).
Roy Damary combines a long ex-
perience in practical consultancy
and running his own business with
academic management and teaching
experience in marketing, accounting
and finance, and entrepreneurship.
This dual nature of his professional
experience and his pluri-disciplinary
academic background, combined
with his personal experience of pre-
paring a doctorate while working
full time allows him to marry the
academic and pragmatic aspects of
business and research as they apply
to business studies.
Over the period 1986 to 1994, Prof.
Damary was engaged in university
teaching and programme manage-
ment at Webster University, Ge-
neva. He ran the MBA and other
business programmes, and taught
business, marketing, accounting
and finance courses.
His business consultancy has been
built around industrial marketing
consultancy, with more recent re-
sponsibilities in financial market
analysis and the creation of busi-
ness enterprises. He is Economic
Adviser to Bridport Investor Ser-
vices, a Geneva-based, fixed-in-
come broker and consultancy.
Benedicta Lusk
Adjunct Professor of Management
B.Sc. in Management and Organizational Behav-
iour (University of La Verne)
MBA (Peter F. Drucker and Masatoshi Ito Gradu-
ate School, Claremont Graduate University)
Benedicta Lusk, founding member of
Lusk, Paul & Associates, L.L.C., is an
entrepreneur, strategist and execu-
tive coach. She is recognized for her
exceptional facilitation and relation-
ship building skills at all levels of or-
ganizations, especially the executive
branch. She brings over fifteen years
of executive experience champion-
ing real lasting business improve-
ment by changing how people view
and run their business. Her experi-
ence, international and national,
spans the defence, industrial and
commercial business sectors with
significant accomplishments in or-
ganizational behaviour, programme
management, strategic planning,
business and marketing manage-
ment, executive coaching, and prof-
itability turnaround. She also has
significant expertise in information
technology both from a strategic as
well as an operational standpoint.
Ms. Lusk’s strategic partners include
economic development agencies,
elected officials, chambers of com-
merce and federal departments and
agencies. She has received numerous
awards for her contribution to the
success of economic development
agencies in creating and retaining
business in the Southern California
region. She serves on the Board of
Directors for the Inland Valley Eco-
nomic Development Agency.
Her executive MBA is from the

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Peter F. Drucker and Masatoshi
Ito Graduate School at Claremont
Graduate University. She holds a
BSc in Management and Organiza-
tional Behaviour from the Univer-
sity of La Verne, California, and a
teaching credential from the Los
Angeles County Office of Education.
Freddy Nager
Adjunct Professor of Marketing
B.A East Asian Studies and Sociology
(Harvard University)
MBA (University of Southern California)
Prof. Nager has two decades of expe-
rience in advertising, entertainment
and interactive media. A graduate of
Harvard University, he also holds an
MBA in Marketing & Entrepreneur-
ship from the University of Southern
California, where he taught under-
graduate marketing labs. He is cur-
rently the Founder and Fusion Direc-
tor of the creative strategy agency
Atomic Tango ( www.atomictango.
com), and the author of the market-
ing blog Cool Rules Pronto (www.
coolrulespronto.com).
He began his career at major music
label MCA Records, and launched
their first website in 1995 to criti-
cal acclaim. He then joined adver-
tising agency Saatchi & Saatchi L.A.
as Sr. Copywriter on all Toyota in-
teractive marketing, including their
award-winning website. Over the en-
suing years, he has created market-
ing campaigns and projects for such
clients as Nissan & Infiniti, Royal
Caribbean Cruise Lines, Nestlé, the
Grammy Brand, National Lampoon,
and numerous new media ventures,
including Web 2.0 start-up Metaca-
fe. His work has been recognized by,
among others, Communication Arts,
Adweek, Step Inside Design and the
One Show. He currently lives in Los
Angeles.
Emeritus Professor Gabriel Jacobs
BA (University of London)
Ph.D. (University of Wales)
Before retiring from his Chair of
Business Information Technology
at Swansea University, Professor
Jacobs’s primary teaching and re-
search interests included multime-
dia applications, business telemat-
ics and computer-assisted learning.
In 1993, he helped found the Asso-
ciation for Learning Technology and
for nine years was Editor then Ex-
ecutive Editor of its journal, ALT-J.
Before that, he was Joint-Editor of
the journal Interactive Multimedia.
Prof. Jacobs directed a number of
major European-funded projects re-
lated to small businesses, multime-
dia and e-learning. He has published
extensively in the areas of IT and
general business management and
continues to research in these areas.

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