Radio trailer research

1. Radio Trailer Research

2. What is a radio trailer?
 A radio trailer is a condensed version of the
narrative voiced over a radio with accompanying
sounds/music to promote a movie to an audience
through vocal purposes rather than imagery as a
teaser poster would.

3. A radio trailer should…
 Last around thirty to forty seconds on average. This is
long enough to provide the correct amount of
information and short enough for a listener to engage
without loosing focus
 State key ideas such as the title and release date
 Have key elements such as: suitable background
music relating to the movie genre e.g.. Comedy-
upbeat, dialogue taken from a key scene in the movie,
the slogan for an audience to remember, this has to
be catchy
 Be formal
 Address a target audience engage them
 Intrigue an audience further by having more than on
speaker to keep the attention of listeners.

4.  A recent study has proven that listeners of both male and female
are more likely to respond positively to a radio trailer if the
voiceover is male.
 The main purpose for a radio trailer is to establish a fan base of
who wait for the movie’s release. This is achieved by attracting an
audience through ideas regarding the plot and star actors
featuring in the narrative. The radio trailer has to contain facts and
statistics to provide information to the audience, these should
make the movie sound interesting to convince a listener to view it.
Facts allow a sense of authority to be achieved, as it shows a
professional and realistic product.
 The voice over in the trailer is the most important aspect as it
allows the listener to be guided through the narrative.
 The music within a radio trailer should be set to the background of
the voiceover allowing a sense of atmosphere to be established
this may be juxtaposed to diegetic sounds such as gun shots, to
connote the genre. The music itself should be set to a steady
pace, so a listener can focus particularly on the voice over.
 Interviews with cast may be incorporated into a trailer.