Presented in ILMA University resources Grappatite.com.pk

1. Smart phone usage
in Pakistan
Name
MuhammadWaqar
ID
BBE-1952
Subject
Principles of Marketing
Teacher
Farhan Arshad

2. Grappetite, a mobile app development firm has released a new infographics
that details the usage patterns of smartphones in Pakistan.
The infographics reveals that :This infographic was made as a result of research
into the smartphone trends of Pakistan done by Grappetite.At Grappetite we
make iphone,Android,Windows Phone, Ipad and we apps that you smile.We
believe that our industry is one of the most exciting fields in the world, and it is
our honour to connect, inspire, and facilitate the world through our apps.We
believe in being more creative than we need to be and having fun while we’re at
it. Because making apps is so much fun .

3. Where Online?
only at home
Top Operating Systems?
Windows Phone Users 8%
Android Phone Users 68%
Iphone Phone Users 24%

4. Ages of cell phone users
9% 77% 12% 1%
10-20 21-30 31-40 41+
Most of the people use more than one
phone in Pakistan
26% 18% 15% 41%
Less than
Rs.150
Rs.150 to
Rs.200
Rs.300 to
Rs.500
More then
Rs.500
Mobile Budget per month

5. Brand Popularity
34% Samsung
24% Iphone
21% Qmobile
20% Nokia
14% Blackberry
11% HTC
19% Others(Oppo,Lenonvo,Gfive etc.)
16% buys apps regularly
84% uses one free apps

6. Top 5 Apps People use
90% Facebook
72% Games
64% Photos
55% Music
55% Recordings
52 % access the internet on edge, 3G, 4G, GPRS
35% carry a low cost phone with them or safety