This document outlines an agenda for a Lean Canvas workshop. The workshop introduces the Lean Canvas template and guides participants through exercises to fill out each section, including: customer segments, problems, solutions, unique value propositions, revenue streams, channels, cost structure, key metrics, and unfair advantages. The goal is for entrepreneurs to identify problems customers are facing, propose solutions, and start thinking about how to validate ideas and business models at an early stage through customer interactions and testing assumptions. The workshop emphasizes testing ideas outside the building by getting feedback from potential customers.

1. Before I start...
(3 mins)

2. Lean Canvas Workshop

3. A bit about me...
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5. Lean Startup Machine Workshop
200CITIES AROUND
THE WORLD
OUR WORKSHOPS CHANGED THE LIVES OF
25,000 ENTREPRENEURS

6. Lean Startup Machine’s first ever
Brunei Cambodia Hong Kong Indonesia Laos Malaysia Maldives
Myanmar Nepal Philippines Singapore Taiwan Thailand Vietnam

7. www.codearmy.com/project-brainchild

8. Project Brainchild:

9. For more information www.codearmy.com/project-brainchild

10. Workshop Agenda

11. Most first time
Entrepreneurs will use
traditional business plans

13. TheLeanCanvas

17. How it works?

18. TheLeanCanvas

19. TheLeanCanvas
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3
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20. TheLeanCanvas
Starts with an Idea.

21. TheLeanCanvas

22. TheLeanCanvas

23. TheLeanCanvas

24. TheLeanCanvas

25. TheLeanCanvas

26. TheLeanCanvas

27. TheLeanCanvas

28. TheLeanCanvas

29. TheLeanCanvas

30. TheLeanCanvas

31. TheLeanCanvas

32. TheLeanCanvas
Attending meetups,
Hiring freelancers
online via
Odesk/Elance/etc,
Appointed a devshop,
Linkedin
Matching fees at £3,000 (min 20% profit margin)Salaries, CTO fees, Designer fees, Development costs between $18/hr to
$150hr.
Break even at 17 matches a month
Events and Meetups
Facebook and Twitter
Blog posts
60% of complete online
form and completed a
Skype call
Community of
developers and CTOs

33. Your Turn!

34. Activity# 1
Customer Segments
1. Who is your Customer?
2. How will you qualify and
identify early adopters?
(3 mins)

35. Customer
Segments
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Not every Solution has a Problem.
Not every Problem has a Customer.
Activity# 1

36. Activity# 2
Problem
1. List the top one to three
problems
2. How are they solving it
today? List the existing
alternatives
(3 mins)

37. Problem
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Not every Solution has a Problem.
Not every Problem has a Customer.
Activity# 2

38. The Five whys
technique
Problem Technique# 1

39. “What is the Job
the customer is
hiring you to do?”
Problem Technique# 2

40. Activity# 3
Solution
1. For each of the one to
three problem listed briefly
outline a solution
(3 mins)

41. Solution
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● A natural approach for new
Entrepreneurs. Coming up
first with a Solution.
Activity# 3

42. Activity# 4
Unique Value Proposition
1. Craft a Unique Value
Proposition
2. Create a high concept pitch
e.g. X for Y
(3 mins)

43. Unique Value
Proposition
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For a brand new product or
service, the initial battle is
for people to be aware
Activity# 4

45. ●
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Unique Value Proposition Formula

46. High Concept Pitch
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47. Activity# 5
Unique Value Proposition
1. Craft a Unique Value
Proposition
2. Create a high concept pitch
e.g. X for Y
(3 mins)

48. Revenue
Streams
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● Getting your first paying
customer is first form of
validation
Activity# 5

49. Activity# 6
Channels
1. List how are you finding
your customers?
(3 mins)

50. Channels
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● Start thinking about scalable
channels from day one and
test them early
Activity# 6

51. Channels
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52. Activity# 7
Cost Structure
1. List how are you finding
your customers?
(3 mins)

53. Cost Structure
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Focus on the present
because it is hard to
accurately calculate far into
the future
Activity# 7

54. Activity# 8
Key Metrics
1. List How will you define
success? What is the action
that drives value?
(3 mins)

55. Key Metrics
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● Measure what is important
to you at this current stage
of learning
Activity# 8

56. Activity# 9
Unfair Advantage
1. What is your unfair
advantage over others?
(3 mins)

57. Unfair
Advantage
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How can you make yourself
different and make that
difference matter?
Activity# 9

58. Unfair Advantage
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59. Congratulations!

60. Get Out Of The Building!

61. Prediction log...
(3 mins)

62. Thank You!
Riz Ainuddin