In this Index, AAA investigates the public’s traffic-safety-related knowledge, attitudes, behaviors, and experiences, creates a baseline measure of traffic safety culture in the U.S., provides continuous monitoring of America’s traffic safety culture over time through surveys, guides traffic safety research and education, fosters dialogue about traffic safety and how to improve it. Brought to you by RiverheadHyundai.org

1. 2009 Traffic Safety Culture Index Survey

3. 501(c)(3) Not-For-Profit

4. Research affiliate of AAA/CAA

6. Foster research that seeks solutions

9. Surveys conducted by Abt SRBI Inc

11. To create a baseline measure of traffic safety culture in the U.S.

12. To continue monitoring America’s traffic safety culture over time through surveys

13. To guide traffic safety research and education

15. Sample included landline and cell phone

16. Interviews conducted in English and Spanish

17. Conducted April 15, 2009 – May 12, 2009

18. Interviewed 2,501 U.S. residents ages 16+

19. Statistics weighted to be representative of U.S. population

22. Distracted driving was major reason cited by those who felt less safe now than 5 years ago

23. Drivers agree that using a cell phone while driving is a threat to safetyNote: Results presented here are only a small subset of all information that can and will be gleaned from the 2009 Traffic Safety Culture Index throughout the year.

25. Of those who felt less safe, 31% cited distracted driving as the reason

26. 87% of respondents rated texting or emailing as a very serious threat, second only to drinking while driving (90%)

28. 28% who admitted to this said they did so fairly often or regularly

29. 95% of drivers saying texting while driving was completely or somewhat unacceptable

32. The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries. It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.

33. Learn More About Riverhead Hyundai To learn more about driving safe and choosing a protective automobile, visit www.RiverheadHyundaiCommunity.com