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FairfieldAutoCommunity.com_2009 AAATraffic Safety Index


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FairfieldAutoCommunity.com_2009 AAATraffic Safety Index

  1. 1. 2009 Traffic Safety Culture Index Survey<br />
  2. 2. AAA Foundation<br /><ul><li>Established in 1947
  3. 3. 501(c)(3) Not-For-Profit
  4. 4. Research affiliate of AAA/CAA
  5. 5. North American Focus</li></li></ul><li>Mission<br /><ul><li>Identify traffic safety problems
  6. 6. Foster research that seeks solutions
  7. 7. Disseminate information and educational resources</li></li></ul><li>Funded through the generosity of <br />and its members<br />
  8. 8. 2009 TSC Index Survey<br /><ul><li>Initial Release July 2009
  9. 9. Surveys conducted by Abt SRBI Inc
  10. 10. Fact sheet available at</li></li></ul><li>Purpose of the Index<br /><ul><li>To investigate the public’s traffic-safety-related knowledge, attitudes, behaviors, and experiences
  11. 11. To create a baseline measure of traffic safety culture in the U.S.
  12. 12. To continue monitoring America’s traffic safety culture over time through surveys
  13. 13. To guide traffic safety research and education
  14. 14. To foster dialogue about traffic safety and how to improve it</li></li></ul><li>About the Index<br /><ul><li>Random sample telephone survey of the American public
  15. 15. Sample included landline and cell phone
  16. 16. Interviews conducted in English and Spanish
  17. 17. Conducted April 15, 2009 – May 12, 2009
  18. 18. Interviewed 2,501 U.S. residents ages 16+
  19. 19. Statistics weighted to be representative of U.S. population
  20. 20. Margin of error +/- 2.5% (approx.) for statistics based on full sample, higher for subsamples</li></li></ul><li>Background<br /><ul><li>The AAA Foundation defines traffic safety culture as a social climate in which traffic safety is highly valued and rigorously pursued
  21. 21. In 2008 the AAA Foundation conducted the first Traffic Safety Culture Index</li></li></ul><li>Overview of Results<br /><ul><li>Majority of drivers do not feel safer than they did five years ago
  22. 22. Distracted driving was major reason cited by those who felt less safe now than 5 years ago
  23. 23. Drivers agree that using a cell phone while driving is a threat to safety</li></ul>Note: Results presented here are only a small subset of all information that can and will be gleaned from the 2009 Traffic Safety Culture Index throughout the year.<br />
  24. 24. Threats to Safety<br /><ul><li>35% of drivers reported that they feel less safe than they did five years ago
  25. 25. Of those who felt less safe, 31% cited distracted driving as the reason
  26. 26. 87% of respondents rated texting or emailing as a very serious threat, second only to drinking while driving (90%)
  27. 27. 58% also rated talking on a cell phone as a serious threat</li></li></ul><li>Driver Behavior<br /><ul><li>67% of drivers admitted to talking on a cell phone while driving in the past month
  28. 28. 28% who admitted to this said they did so fairly often or regularly
  29. 29. 95% of drivers saying texting while driving was completely or somewhat unacceptable
  30. 30. 18% of those same drivers reported having text messaged while driving in the past month</li></li></ul><li>Driver Behavior (cont)<br /><ul><li>71% rated talking on a handheld cell phone while driving as unacceptable
  31. 31. 30% of those drivers admitted to doing this and another 27% admitted to using a hands-free phone, which studies have shown are no safer</li></li></ul><li>For more information, visit:<br /><br />At Fairfield Nissan we care about your safety. Please drive safe.<br />
  32. 32. The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries. It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.<br />
  33. 33. Learn More About Fairfield Nissan<br />To learn more about driving safe and choosing a protective automobile, visit<br />