River Drum has over 10 years of experience in graphic design, product management, user experience design and freelance work. They have worked at companies like 50Cubes managing mobile game testing, CafeUB simplifying recipe instructions, and The Container Store merchandising retail displays. River Drum also has extensive freelance experience rebranding startups, creating marketing materials, and producing web advertisements. They have an MFA in Fine Art from the University of Cincinnati and skills in design programs, project management tools and coding.
1. RIVER DRUM | RIVERDRUM.NET
SMILE@RIVERDRUM.NET | 410-205-0731 | 3875 18TH ST, #6 SAN FRANCISCO, CA 94114
WORK & PROJECTS
50Cubes | Product Manager/Head QA
Performed relevant user research, managed
new features & testing for mobile/web fashion
games. Initiated all testing for StyleTouch,
a fashion game for mobile devices. Crafted
thorough test cases for new features. Provided
lightning fast input to engineers on user
experience and design.
[Feb 2012-Jun 2013]
CafeUB | Inspired Kitchenaire
Finding a better way to make almond biscotti
by simplifying directions, reordering steps,
and refining the timing. Training my team in
efficiency through constant constructive editing,
communication, and execution. Serving the
community with a simple smile.
[Feb 2014-present]
The Container Store | Merchandise
Processor & Sales
Up at the crack of dawn to make the displays
look pristine and effortless. Aesthetic is priority.
Organized everything by color and size.
Empowered customers to solve organizational
problems in creative ways.
[Mar 2010-Dec 2010]
Refinery Gym | Graphic Designer
Maintained continuity of brand while creating
sub-brands for projects like Road Trip
Challenge where people could track progress
by competing with others in a game format.
Contextualized relevent topics in body image,
nutrition, and social events.
[Mar 2010-Dec 2010]
FREELANCE
AccentSF | Freelancer Advised the CEO
on marketing priorities for web and social
media branding by changing language and
discussing target audience concerns. Headed
up research analysis of competitors. Wrote
descriptive product copy. Generated logo
designs and marketing gifs for this accessory
e-commerce site.
[Sep-Dec 2013]
Pixelkeet Parakeets | Freelancer
Created designs for vertical and non-standard
formats of California Joint Powers Insurance
Authority printed materials. Arranged countless
layers, resizing and reorganizing.
[Jun-Aug 2013]
BoostCTR | Freelancer Produced colorful,
higher click through web ads with unique
backgrounds. Churned out ads in speedy 15
minute increments.
[Nov 2011-Apr 2012]
Chambanamoms | Freelance Started
this mom-run company off on the right foot with
colorful, inviting business cards, postcards and
web icons. Delivered gracefully under tight
deadlines, and contributed to the brand’s look
and feel.
[Nov 2009-Jun 2010]
PriceArc | Freelancer Boosted the
marketing plan of this startup which links
services to consumers. With minimal direction,
created brochures, posters, and slideshows
that showcased the user experience and
consumer value. Rebranded to give a more
youthful and accessible voice.
[Jan-Dec 2010]
Bevande Cafe | Freelancer Improved
communication and sales with fun and
appetizing signage throughout the cafe’s
storefront. Signs enabled customers to move
faster through the line and feel more confident
about what they purchased.
[Mar 2010-Jan 2011]
EDUCATION
MFA Fine Art - University of Cincinnati 2007
Thesis: The Unsaid
BA Fine Art - University of Maryland-College
Park 2004
SKILLS
Adobe Creative Suite 5, Jira, Asana, HTML,
CSS, Wordpress, Balsamiq
etsy.com/shop/RiverDrum instagram:@riverdrum twitter: @river_drum linkedin.com/in/rdrum