Made by Ritvick Parikh during an internship under Dr. Sameer Mathur.

2. Raymond Albert "Ray" Kroc was an
American businessman and
philanthropist. He joined McDonald's in
1954 and built it into the most successful
fast food operation in the world.

3. McDonald’s vision is to be the world’s
best quick service restaurant experience.
Being the best means providing
outstanding quality, service, cleanliness
and value, so we make every customer in
every restaurant smile.

4. Marketing Strategies:

5. Competitors:

6. Fighting Competition:

7. What made it so successful?

8. McStrategy!

9. Services

10. Diversity:

11. Maintaining Quality:

12. Expanding:

13. Challenges:

14. Future scope:

15. What are McDonald's core brand values? Have these
changed over the years?

16. How has McDonald's grown its brand equity over the
years? Has McDonald’s changed in different economic
times or in different parts of the world?

17. What risks do you think McDonald's will face
in the future?

18. Made and presented by;
Ritvick Parikh,
During the internship under;
Dr. Sameer Mathur.