The Classroom app was created by students for students to provide educational content directly to phones. It aims to help the over 350 million students in India study without fixed tuition timings. Initially, the goal is to launch at one college and encourage student and teacher adoption. The strategy is to collaborate with publishers and authors to include their content. Tactics include an initial free app with a future premium version including ebooks, videos, and publisher support.

1. Marketing Plan for
new App.

2. Executive Summary

3. About the company:
The Classroom is a company, founded by the students, and for the
students.
It brings college, along with teachers straight to your phone.

4. Situation Analysis

5.  Excellent Customer Relationship Management practices
 Adoption of latest data analytics techniques
 Tie up with reputed publishing houses and editors of leading
journals
 Diverse content, reliable sources and an impressive number of
sharing options
The Classroom!

6. In a country like India, where there are more than 350 million students,
a place for them to come together and help them study unrestricted by
the fixed timings of tuitions is a necessity.
The Classroom provides a solution.

7. Goal.
Initially the goal and the target would be just one college and to make
sure the students as well as the teachers use the app.
As the teachers start using the app, and start uploading their content,
the number of students would automatically rise.

8. Strategy
Collaborating with book publications, and writers of those books to set
up their content using the app.

9. Tactics
Initially, the app would be free.
As the customer base keeps growing, a premium version of the app
would be developed.

10. The premium app would have content like:
• e-books
• Videos from websites like courser, Lynda, which already have a strong
database.
• Query solving directly from the publishers of the book

11. Thank you!
Made by Ritvick Parikh,
During the internship under:
Dr. Sameer Mathur.