Dabur's corporate strategy focuses on expanding its domestic and foreign markets through new product launches and acquisitions. It aims to boost rural sales and steady retail growth. Dabur diversified into ayurvedic medicines and has six divisions handling different product categories. It manufactures over 450 products marketed through 3000 retailers and is a leading manufacturer and exporter of herbal and ayurvedic healthcare products with 250 products in its portfolio.

1. PESTLE
Political Economic Socio Cultural Technological Legal Environmental
• Government
backing
• 27% revenue
from foreign
markets
• 60% + revenues
from Indian
market
• Products
afforded by avg
indian
customers
• Smart
positioning i.e
Ayurveda
related
• Logo attached
near to it e.g
dabur amla,
Chawanprash
• Invested Rs. 15
crores in
hardware and
software for its
go downs and
branches to be
directly linked
with its
headquarters
through direct
emails
• Indian Laws
pertaining to
Consumers,
Employments,
labour, Health
and safety are
applicable for
Dabur
• Rigorous checks
during product
manufacturing
• Eco friendly
products
• Shampoos,
higher sales in
india

2. CORPORATE STRATEGY
HHHealth supplements
(Chyawanprash, Honey,
Glucose), Food( Real, Activ)
Home care (Odonil,
Odomos, Sanifresh)
Ooral care(Dabur red,
Babool, Meswak) Hair care
(Dabur amla, Vatika
shampoo, hair oil)
Digestives(Hajmola), Skin care
(Gulabari, Fem)

3. • Focusing on expansion strategy for domestic and foreign market, new product launches and acquisitions, which
has increased sales and profits
• Dabur laid down a business strategy called ASTRA (Advanced Sales Training for Retail Ascendance) to boost rural
sales and to achieve a steady growth in retail
• Took help of ACCENTURE to improve the supply chain and distribution network
• Diversifying to ayurvedic medicines, the company has six different divisions handling care products, family
products, natural gums, exports, pharmaceuticals and veterinary products
• The company manufactures about 450 products marketed through a network of 3,000-odd retailers
• It is the largest manufacturer and exporter of branded ayurvedic and natural healthcare products with a portfolio
of 250 Herbal/ Ayurvedic products
CORPORATE STRATEGY