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2. PROJECT OBJECTIVE

3. Eveready Industries India, Ltd is the flagship
company of the B.M. Khaitan Group.
The brand Eveready has been present in
India since 1905.

4. SWOT

5. EVEREADY’S FUTURE
 EIIL is entering into Home appliances category
 Indian dry cell batteries market is estimated at 2.8b
pieces in volume and INR16b in value.
 Compared with China’s per capita consumption of 10
batteries per year, India’s per capita consumption is a
mere 2 batteries. Thus, there is considerable scope for
growth in the battery market.
 The total lighting industry market size in India is pegged
at INR160b (including Lamps, luminaires and accessories,
and LED) and has grown at 18.5% CAGR over 2010-14
 LED market has grown from INR5b in 2010 to INR34b in
2014 registering CAGR of 61.4%
 The industry expects the total lighting industry to grow at
CAGR of 15.3% to INR376b by 2020 driven by superior
CAGR of 36.1% in 18 December 2015 18 to INR216b
which shall constitute 57% of the total lighting industry
market size in 2020

6. RETAILER
PERCEPTIVE
Retailer is concerned about the price of
the product, and what will be his profit
margin for that product
Retailer prefers the brand which gives
them maximum credit period
The replacement policy of the company
& distributer play an important role in
selection of which brand product to keep
in their shops
Healthy relationship between the
retailer and Eveready sales
representative
CUSTOMER
PERSPECTIVE
Cost is the primary motivator for the
residential customer and also a key
barrier to adoption
Reliability and quality service were
common expectations of residential
customers for their electricity utility
Customers want to save as much as
possible, and are not willing to pay more
than the expected value of return
No merchandising seen at the point of
sale
OUR ANALYSIS

7. LOST OPPORTUNITIES
POOR PRIORITIZATION
COLLABORATION &
DATA SHARING
LACK OF FORECASTING &
INTELLIGENCE
EMPLOYER
ACCOUNTABILITY
SALES FORCE AUTOMATION

8. SFA VENDORS

9. SIFY – SALES FORCE DISTRIBUTIONSOFTWARE

10. SFA FEATURES

11. • Single Sign-On (SSO), Identity management (IdM), etc. Mobile-based identification, authentication,
authorization, accountability (AAA), integrity & confidentiality features
• Messaging facility for field representatives to send / receive alerts to the central server.
• Remotely Activate or deactivate the mobile software
• Works on online and offline mode; can be used in non-internet connectivity zone
• Facilitates in synchronizing data on the device with the server using cradle or wireless synchronization
• Remotely upgrade the mobile client software
• SMS based data exchange also can be enabled as a contingency measure offered as Perpetual and SaaS
(Cloud) models
• Central team can send real-time broadcasts to field representatives, like informing about various
campaigns or price cuts

12. FUTURE OF SALES FORCE AUTOMATION

13. SAI GANESH
DISTRIBUTOR
(NAVI MUMBAI)
TOTAL RETAILERS
1900
NEW RETAILERS
257
(17% INCREASE)
COMPETITION
PRODUCT ~1%
COMPETITION
DISTRIBUTOR~1%
TOTAL POPULATION
10 LACS (APPROX.)
TOTAL WEEKLY
BEAT
8
TOTAL BI-WEEKLY
BEAT
44
MARKET ANALYSIS