PZSIB Dunia Product Design.pdf

Dunia
Product Design
UI/UX in Product Design:
From Design Thinking to Rapid Prototyping
26 April 2022
Program Studi Independen Bersertifikat
Zenius Bersama Kampus Merdeka

1. Why The World Need Product Design?
2. How Product Design Changed The World.
3. Product Design In Everyday Needs
4. The Many Hats of a Product Designer.
© 2022 Program Studi Independen Bersertifikat Zenius Bersama Kampus Merdeka
Dunia Product Design

Why The World Need
Product Design?
PUT THE TOPIC HERE AS OVERHEAD

Sebuah produk selalu mempunyai fungsi, namun semakin banyak produk yang
membutuhkan arti dan tujuan.
Disinilah Product Design dibutuhkan, untuk memberikan pesan arti dan tujuan secara
efektif kepada konsumen/user.
Behavior Change and Meaningful Purpose

Referred to
methods, system,
and devices which
are results in
scientific
knowledge being
used for practical
purposes
Relating to the
environments of
living things or to
the relationships
between living
things and their
environments
Giving good value
or service in
relation to the
amount of money,
time, or effort
spent.
Dunia Produk Design
Economical Ecological Technological
Faktor-faktor diatas akan selalu mempengaruhi bagaimana
konsumen/user melihat arti dan tujuan sebuah produk

5 Consideration Factor
Call to Action
Sebuah produk harus mudah dimengerti dari sisi penjelasan dan user dengan mudah
membaca dan paham apa yang akan didapat dari produk.
Clarity
Tata bahasa dan tone of voice harus jelas dan tidak memakai istilah-istilah yang asing bagi
spesifik user/market.
Usefulness
Kualitas dan kepraktisan sebuah produk dalam kegunaannya bagi user/market tertentu.

Accuracy
Tujuan produk adalah memberikan informasi yang relevan dan bertanggung-jawab untuk
memudahkan user/market membuat keputusan.
Appropriateness/Relevance
Sebuah produk harus melihat budaya lokal sehingga tidak ada penolakan dari sisi informasi,
konten, dan gaya bahasa yang hanya pantas bagi user/market spesifik.

How Product Design
Changed The World.
Introduction to Product Design

Designer sekarang ini harus memastikan bahwa tujuan mereka adalah mencapai hasil
“Emotional Design” bagi user mereka.
Selain memenuhi kebutuhan sosial daripada user dengan gaya dan estetika, sebuah produk
harus memiliki keterikatan emosi.
Solving Real Problems

Design harus membantu user mencapai keinginan/tujuannya secara efektif dan se-efisien
mungkin.
Namun juga harus memperhatikan respon mereka yang selalu spontan dan natural. Dengan
memperhatikan hal tersebut, maka dengan melalui product design kita dapat berempati dan
mampu melihat kedepan apa yang menjadi masalah dan kebutuhan user nantinya.
Emotional Design Anticipates and
Accommodates Users’ Needs and Responses

● Curiosity
● Motivate users to grow
individually
● Loyalty
Positive
Experience
+
● Helps to prevent mistakes
● Tempers
● Instant frustration
Negative
Experience
-

Don Norman’s
3 Levels of Design

On the deepest level we
process things viscerally,
that is to say our
subconscious minds are
able to understand
whether or not we like
something immediately.
three levels of cognitive responses a
designer should address
Visceral
Users subconsciously
evaluate how your design
helps them achieve goals,
and how easily. They
should feel satisfied that
they’re in control, with
minimum effort required.
Behavioral
emotional liking in all
aspects of the design and
how users associate
themselves with those
products, passing through
time, making them deeper
and addictive
connections in their lives.
Reflective

● Convenience
● Aesthetics
● WOW Moment
● Simple Product

Design team mempunyai tugas yang sangat besar dalam menemukan faktor-faktor
emotional design dan problem solving dengan tepat.
Berkolaborasi dengan designer lain dan seluruh stakeholder, membangun chemistry antara
design, engineering, dan product partner. Semua itu membutuhkan empati yang baik dalam
membuat suatu produk yang akan membawa perubahan lebih baik.
The Ultimate Collaboration

Product Design
In Everyday Needs

Dieter adalah seorang industrial dan fungsionalis designer asal Jerman. Dia membuat 10 design
principle yang sederhana dan jelas sehingga masih relevan dan menjadi inspirasi bagi banyak
designer saat ini.
Dieter Rams
10 Design Principle

Good design is
innovative
innovative design always
develops in tandem with
innovative technology, and can
never be an end in itself.
1

Good design makes a product
useful
Good design emphasizes the usefulness
of a product whilst disregarding anything
that could possibly detract from it.
2

Good design is aesthetic
because products we use every day
affect our person and our well-being.
3

Good design makes a product
understandable
It can make a product talk. At best, it is
self-explanatory.
4

Good design is unobtrusive
design should therefore be both neutral
and restrained, to leave room for the
user’s self-expression.
5

Good design is honest
It does not attempt to manipulate the
consumer with promises that cannot be
kept.
6

Good design is long-lasting
Unlike fashionable design, it lasts many
years – even in today’s throwaway
society.
7

Good design is thorough down
to the last detail
Care and accuracy in the design process
show respect towards the user.
8

Good design is
environmentally friendly
Design makes an important contribution
to the preservation of the environment. It
conserves resources and minimizes
physical and visual pollution throughout
the lifecycle of the product.
9

Good design is as little design
as possible
Less, but better – because it
concentrates on the essential aspects,
and the products are not burdened with
non-essentials.
10

The Many Hats of a
Product Designer

● Experience data
● Demographic
● Location
● Persona
UX Research

● Stages from when user know
about the product
● User decision making
● Conversion
● Post conversion
Create & Understand User Journey Maps

● Frame by frame flow
● Relationship one between
another offline and online
Develop Storyboards

● Low-fidelity UI
● Find flow consistency
● Internal testings and feedback
Create Wireframes

● High-fidelity UI
● User testing purposes
● Mockup
Make Prototype

● Listening skill
● Get responses
● Receive feedback
● Address problem
User Interviews

● Design library
● UI Consistency
● Collaborative
Design System

Super Mini User Journey Map:
Movie Theater
Personal Assignment
Let’s put a designer hat!

User journey map ini adalah flow bagaimana seorang penikmat film mencari, menemukan film,
mempelajari semua tentang film dan mekanisme pembelian hingga akhirnya membeli tiket
bioskop.
Movie theater journey map

Discover Learn Use Goals
Customer
Datang ke bioskop
Ticketing app
Ad
BELI TIKET FILM
BIOSKOP
Informasi dari
petugas tiket
Membandingkan
lokasi bioskop,
harga, dan tanggal.
Stages
How might we give more
info about the seatings?
Pesan tiket dari app
dan checkout

Assignment:
User Journey Map

● Pembelian
● Penyewaan
● Service
*Goals diatas adalah contoh
Set Goals
Assignment - User Journey Map
1
● Darimana customer mendapatkan
info
● Apa yang bisa dipelajari dari info
tersebut
● Bagaimana customer melakukan
conversion
● Set on focus point “How might we”
User Journey
2

Assignment dikumpulkan paling
lambat 10 Mei 2022
pukul 12.00 siang.
Petunjuk pengerjaan dan rubrik penilaian
dapat dilihat selengkapnya di Canvas.
Assignment - User Journey Map

Terima kasih!
Ada pertanyaan?
Dadhi Quardanu
UI/UX in Product Design:
From Design Thinking to Rapid Prototyping

PZSIB Dunia Product Design.pdf

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