In this presentation, I meticulously assess WIN Home Inspection's current website, aiming to enhance its user experience. I propose a range of alternative layouts and design concepts rooted in user-centric principles. These changes promise to not only enhance usability and engagement but also elevate the visual appeal of the website. Through this presentation, I demonstrate the power of thoughtful UI/UX design in fostering a stronger connection between a company and its audience, ultimately driving improved user satisfaction and business success.

1. Elevating User Experiences: WIN
Home Inspection UI/UX Evaluation
A Case Study in Transforming User Interfaces for Enhanced User Experiences
Presented By:
Rishabh Tiwari

2. Create an email campaign for a
home inspection service.
UI/UX Evaluation
Page 001

3. 1.1 Problem Statement
The home inspection service, WIN, aims to promote its Healthy Home Check campaign to homeowners in the
community. The objective is to create an effective email campaign that educates potential customers about the
importance of conducting a Healthy Home Check to detect and mitigate health and safety hazards in their homes.
The email should have a compelling call-to-action (CTA) and visually appealing footer to encourage engagement and
interaction.
Step 1
Define Goals
Page 002

4. Email Subject and Body Copy: The email should have an engaging subject line that attracts the recipient's attention.
The body copy should clearly explain the services included in the Healthy Home Check and emphasize the
importance of early detection and mitigation of potential health and safety hazards.
Educational Content: The email should contain relevant statistics and facts related to indoor allergens, under-
insulation, preventable maintenance costs, and sewage backup to educate homeowners about potential risks.
Call-to-Action (CTA): The email should have a strong and persuasive CTA encouraging homeowners to schedule a
Healthy Home Check. The CTA should be prominently placed and designed to stand out.
Visual Elements: The email should be visually appealing, including relevant images and graphics to support the
content and engage the audience effectively.
Footer: The footer should include the company logo, phone number, and social media platform icons to reinforce
the brand and provide multiple channels for contact and engagement.
Step 1: Define Goals
1.2 Requirements
Page 003

5. 1.1 Problem Statement
The current UI design of WIN's website reflects a clean and modern aesthetic, characterized by a white and blue color
layout. The use of ample white space creates a sense of openness and enhances the overall user experience, making
the content easily readable and navigable. The combination of white and blue colors gives the website a sense of
professionalism and trustworthiness, aligning with the home inspection service's objective to promote the Healthy
Home Check campaign to homeowners in the community. The strategic use of colors and white space creates a
visually appealing interface that engages visitors and encourages them to explore the website's content further.
Step 2
Design Process
Page 004

6. Step 2: Design Process
2.1 Current UI
Page 005

7. Step 2: Design Process
2.1 Current UI
Page 006

8. Step 2: Design Process
2.2 Design Explorations
Page 007

9. Step 2: Design Process
2.3 Discovering the design 1
cle
provide a Healthy
o help protect our
s and community.
me Check? A Healthy Home Check includes four
ess several common health and safety hazards found
We will examine your home and help develop mitigation
e issues such as indoor allergens and pollutants, hidden
e and mold, electrical fires, and sewage backups.
Schedule Today
t a Healthy Home Check to Detect and Mitigate Small
Issues That Could Turn into Big Problems
Air Quality Test
% of people say allergies impact
their quality of life.
Infrared (IR) Scan
9 out of 10 homes are under
insulated, leading to high energy bills
and health issues.
Sewer Scope Inspection
#
1 L
eading cause of clogged pipes is
sewage backup.
with a
Get a Healthy Home Ch
Issues That Could Tu
Air Quality Test
82% of people say allergies impact
their quality of life.
Infrared
9 out of 10 homes ar
insulated, leading to high ener
and health issues.
Home Maintenance
Assessment
$
6
,000 spent annually on
preventable maintenance.
Sewer Scope Inspection
#
1 L
eading cause of clogged pipes is
sewage backup.
Your Home.Your Health.Your F
uture.Protect it with a
Healthy Home Check.
123
M
ain S
treet Anytown, CA 123
4
5
mail@
example.com +
123
4
5
6
7
89
N
o longer want to receive these emails? U
nsubscribe
View in browser
YourHomeProtectitwithaHealthyHome
Check
Our new article
oud to provide a Healthy
to help protect our
community.
Home Check includes four
and safety hazards found
lp develop mitigation
tants, hidden
Our new article
WIN is proud to provide a Healthy
Home Check to help protect our
neighbors and community.
What is in a Healthy Home Check? A Healthy Home Check includes four
essential services to address several common health and safety hazards found
in homes in your area. We will examine your home and help develop mitigation
plans for avoidable issues such as indoor allergens and pollutants, hidden
moisture and mold, electrical fires, and sewage backups.
Schedule Today
Get a Healthy Home Check to Detect and Mitigate Small
Issues That Could Turn into Big Problems
Air Quality Test
82% of people say allergies impact
their quality of life.
Infrared (IR) Scan
9 out of 10 homes are under
insulated, leading to high energy bills
and health issues.
Home Maintenance
Assessment
$
6
,000 spent annually on
preventable maintenance.
Sewer Scope Inspection
#
1 L
eading cause of clogged pipes is
sewage backup.
Your Home.Your Health.Your F
uture.Protect it w
Healthy Home Check.
wn,
WIN is p
Home
n
What
essenti
in ho
Page 008
Email Campaign:
Design Layout 1

10. Step 2: Design Process
2.3.1 Design Layout 1
Page 009
Introduce the Light Background Section: Utilizing a light
background to separate content sections elegantly,
enhancing readability, and improving visual appeal.
Harmonious Color Palette: Adhering to the theme's color
scheme for a cohesive and captivating visual experience.
Embrace consistency and aesthetic coherence with the
strategic use of the theme color palette.
Visual Elements Perfected: Employing visual elements with
precision and finesse, enhancing the overall user experience.
From icons to illustrations, every detail is meticulously
crafted for seamless integration and heightened
engagement.

11. Step 2: Design Process
2.3.1 Design Layout 1
Page 010
Data-Driven User Interaction: Enhance communication by
analyzing user engagement patterns and optimizing content
visibility proven by heat maps.
Strategic CTA Placement: Informed by heat maps, our Call-
to-Action (CTA) is optimally positioned to drive maximum
user interaction. Experience improved click-through rates
and conversions with our data-backed approach.

12. Step 2: Design Process
2.4 Discovering the design 2
cle
provide a Healthy
o help protect our
s and community.
me Check? A Healthy Home Check includes four
ess several common health and safety hazards found
We will examine your home and help develop mitigation
e issues such as indoor allergens and pollutants, hidden
e and mold, electrical fires, and sewage backups.
Schedule Today
t a Healthy Home Check to Detect and Mitigate Small
Issues That Could Turn into Big Problems
Air Quality Test
% of people say allergies impact
their quality of life.
Infrared (IR) Scan
9 out of 10 homes are under
insulated, leading to high energy bills
and health issues.
Sewer Scope Inspection
#
1 L
eading cause of clogged pipes is
sewage backup.
with a
Get a Healthy Home Ch
Issues That Could Tu
Air Quality Test
82% of people say allergies impact
their quality of life.
Infrared
9 out of 10 homes ar
insulated, leading to high ener
and health issues.
Home Maintenance
Assessment
$
6
,000 spent annually on
preventable maintenance.
Sewer Scope Inspection
#
1 L
eading cause of clogged pipes is
sewage backup.
Your Home.Your Health.Your F
uture.Protect it with a
Healthy Home Check.
123
M
ain S
treet Anytown, CA 123
4
5
mail@
example.com +
123
4
5
6
7
89
N
o longer want to receive these emails? U
nsubscribe
View in browser
YourHomeProtectitwithaHealthyHome
Check
Our new article
oud to provide a Healthy
to help protect our
community.
Home Check includes four
and safety hazards found
lp develop mitigation
tants, hidden
Our new article
WIN is proud to provide a Healthy
Home Check to help protect our
neighbors and community.
What is in a Healthy Home Check? A Healthy Home Check includes four
essential services to address several common health and safety hazards found
in homes in your area. We will examine your home and help develop mitigation
plans for avoidable issues such as indoor allergens and pollutants, hidden
moisture and mold, electrical fires, and sewage backups.
Schedule Today
Get a Healthy Home Check to Detect and Mitigate Small
Issues That Could Turn into Big Problems
Air Quality Test
82% of people say allergies impact
their quality of life.
Infrared (IR) Scan
9 out of 10 homes are under
insulated, leading to high energy bills
and health issues.
Home Maintenance
Assessment
$
6
,000 spent annually on
preventable maintenance.
Sewer Scope Inspection
#
1 L
eading cause of clogged pipes is
sewage backup.
Your Home.Your Health.Your F
uture.Protect it w
Healthy Home Check.
wn,
WIN is p
Home
n
What
essenti
in ho
Page 011
Email Campaign:
Design Layout 2

13. Step 2: Design Process
2.4.1 Design Layout 2
Page 012
Clear Content Presentation: Utilizing a white background for
enhanced visibility and readability. Embrace a clean and
user-friendly interface that allows your content to take center
stage. Experience optimal engagement and communication
with our thoughtful design choice.
Balanced Heading Emphasis: Striking the perfect balance by
keeping headings appropriately focused. Experience a
design that guides users with clear hierarchy while
maintaining visual harmony.

14. Step 2: Design Process
2.4.2 Design Layout 2
Page 013
Expressive Iconography: Icons thoughtfully employed to
convey messages effectively. Enhance visual
communication with explicit and purposeful icon usage.
Suboptimal CTA Engagement: Visual noise hinders CTA
interaction, leading to a disappointing user experience.
Regrettably, the excessive clutter negatively impacts user
engagement and requires extra attention.
Optimal Reading Experience: Implementing left alignment
for effortless and smooth content consumption. Enhance
user experience with a layout designed for easy reading and
information absorption.