Within this presentation lies an in-depth exploration of user research and innovative UI solutions crafted for Forward AI's application, "Spare Wheel." Through meticulous user research and analysis, I've embarked on a journey to unravel the needs, preferences, and pain points of the application's user base. This comprehensive understanding forms the bedrock for a series of strategic wireframes designed to make "Spare Wheel" not just functional, but truly distinctive in the competitive landscape.
The wireframes presented here are the culmination of creative problem-solving and user-centric design thinking. Each solution proposed aims to set "Spare Wheel" apart by delivering a unique and intuitive user experience. Whether it's reimagining the app's navigation, enhancing visual aesthetics, or introducing novel features, every suggestion is grounded in the goal of making "Spare Wheel" a standout solution in its domain. Join me in this presentation as we explore how forward-thinking UI design can elevate an application's usability and leave a lasting impression on its users, setting the stage for continued success and growth for Forward AI.
3. Problem Statement
There is a growing need for an e-commerce platform that facilitates the sale of car spare parts
from various vendors to car owners and enthusiasts. We aim to address this demand by
creating a user-centric car spare parts marketplace.
4. User Goal Expectation
Our users, car owners, and enthusiasts, expect a seamless and intuitive platform where they
can effortlessly find, purchase, and install the right car spare parts from a diverse pool of
vendors, all while receiving valuable guidance and support.
5. Christine Lane
Education: Bachelor's Degree
Age: 36
Occupation: Automotive Engineer
Car: 10-year-old sedan
Goals and Needs
Christine enjoys maintaining her car herself to save
money and learn about vehicles
She values convenience and quality when purchasing
spare parts
Christine is willing to spend more on high-quality,
compatible parts to ensure her car's performance.
Pain Points:
Difficulty finding spare parts compatible with her older
car model
Frustration due to the lack of detailed product
information
Hesitance to trust new vendors due to past experiences
Desire for guidance on which parts to buy and how to
install them correctly.
User Persona 1
6. David Richards
Education: Master's Degree
Age: 23
Occupation: Automotive Engineer
Car: Classic cars owner and ongoing restoration projects
Goals and Needs
David is passionate about working on cars as a hobby
He seeks rare and unique spare parts to enhance and
modify his classic cars
Quality and authenticity are critical for him as he values
the integrity of his projects.
Pain Points:
Limited availability of rare and unique spare parts
Difficulty in discovering specialized vendors for niche
automotive parts
Concerns about the high prices associated with rare
parts
Need for assurance regarding the authenticity and
quality of rare parts when purchasing online.
User Persona 2
7. User Requirements
01 User-friendly interface 02 Vendor onboarding process
03 Secure payment options 04 Detailed product listings
05 Compatibility information 06 User and vendor reviews
07 Customer support 08 Analytics and reporting
8. Pain Points
01 Limited purchasing options. 02 Tedious vendor onboarding.
03
Lack of user reviews and
information.
04
Inefficient search and filter
functions.
05
Limited support and guidance
about spare parts.
06
Inefficient search and filter
functions.
9. Success Measurement
01
Increased sales and revenue,
indicating market demand and user
adoption.
02
High vendor satisfaction levels,
demonstrated by active
participation and positive feedback.
03
Positive user feedback highlighting
ease of use, information availability,
and customer support.
04
Growing user base and
engagement metrics, such as
return visits and session durations.
11. Proposed Unique Functionalities
01
Virtual Mechanic Assistant
Integrate a virtual mechanic assistant
that can provide users with diagnostic
suggestions and installation guidance
based on the spare part they are
purchasing.
02
Part Swap Marketplace
Allow users to list their used spare
parts for sale or exchange, fostering a
community for DIY enthusiasts.
03
AI-Powered
Recommendations
Utilize machine learning algorithms to
provide highly personalized product
recommendations based on user
browsing and purchase history.
04
3D Product Visualization
Enable users to rotate and zoom in on
3D product models to get a better
understanding of the spare part's
design and features.
05
Spare Parts Bundle Deals
Offer curated bundle deals where
users can purchase complementary
spare parts at a discounted price when
bought together.
12. Proposed Unique Functionalities
06
Chatbot Customer Support
Enhance customer support with an AI-
powered chatbot capable of answering
common queries and providing instant
assistance.
07
User-Generated Repair
Guides
Encourage users to submit and share
their own DIY repair guides and videos
for specific car models and parts.
08
Real-Time Price
Comparison
Integrate a price comparison tool that
shows users the same spare part's
prices from different vendors to help
them find the best deal.
09
AI-Powered Predictive
Maintenance
Analyze user data and vehicle
information to predict when a part is
likely to fail, offering proactive
replacement suggestions.
10
Spare Parts Marketplace
Events
Host virtual or physical events where
users can interact with vendors, attend
workshops, and access exclusive
deals.
11
Spare Parts Recycling
Program
Encourage users to return old spare
parts for recycling or receive discounts
on new purchases.
14. Primary Pages
Main Page
01 Home Page
Main Page
02 Product Listing
Main Page
03 Product Detail Page
Main Page
04 Shopping Cart
Main Page
05 Checkout
Main Page
06 User Account
Main Page
07 Vendor Dashboard
Main Page
07 Promotions
Main Page
08 Customer Support
15. Secondary Pages
Secondary Page
01 About Us
Secondary Page
02 Promotions
Secondary Page
03 Order Tracking
Secondary Page
04 Tutorials
Secondary Page
05 Blog
Secondary Page
06 Privacy Policy
Secondary Page
07 Terms and Conditions
Secondary Page
08 Return and Refund Policy
Secondary Page
09 DIY Repair Community
17. The Importance of Navigation
In the world of online shopping, the importance of a well-structured and intuitive navigation
system cannot be overstated. It can mean the difference between a seamless, enjoyable
experience and a frustrating one for our users.
18. Why Main Menu?
The Level 1 Main Menu serves as the primary
navigation, providing users with immediate access
to key sections of the app.
Example
Example Menu Items
Hom
Sho
Sel
Explor
Hel
User Account
Level 1 - Main Menu
19. Why Shop Menu?
I've organized spare parts into categories for clarity
and convenience.
The mega menu under 'Shop' offers a
comprehensive view of product categories and
special deals.
Example
Example Menu Items
Engine Part
Brake & Suspensio
Electrical Component
Exterior & Bod
Interior Accessorie
Wheels & Tire
Special Deals
Level 2 - "Shop" Menu (Submenu)
20. Why Explore Menu?
This menu item can lead to a dedicated functionality
detail page where users can learn more about the
specific feature, access related tools or content, and
interact with it.
Example
Example Menu Items
Virtual Mechanic Helpe
Swap & Sell Hu
Part Pack
Instant Help Assistan
DIY Repair Communit
Best Deal Finde
Green Parts Initiativ
Spare Parts Expo
Level 2 - "Explore" Menu (Submenu)
21. Why Sub-menu for “Shop” ?
The Level 3 Subcategory Menu further refines the
user's product search, making it easy to navigate
through specific types of spare parts.
Example
Example Menu Items
Engine Parts
Air Filter
Oil Filter
Brake & Suspension
Brake Pad
Shocks & Struts
Level 3: Subcategory Menu
(Submenu of "Shop")