Income level as defined by GNI per capita. Method of estimation: World Development Indicators database: Low income is $1 045 or less, middle income is $1 046 to $12 745, high income is $12 745 or more.

2. UPPER CLASS
❖ Attracted to quality and other feature,. Prefer body image
and appearance.
➢ Upper classes people use good quality and high range
phones and their price is very high.
➢ High range mobile phone and price-
1) Apple iphone 13 pro Max: Rs.1,79,999
2) Sumsung Galaxy Z Fold3 5G: Rs.1,49,999

3. MIDDLE CLASS
❖ Focus on healthy food and economical products.
➢ mid-range smartphones are more than capable of doing
everyday tasks such as browsing, gaming, and productivity.
➢ Mid- range mobile phon and price-
1) Realme 8 pro, Rs.17999
2) Moto G51 5G, Rs.14999

4. LOWER CLASS
❖ Focusing on price.
➢ Keypad phone is mostly used by the lower classes
people and they buy it by looking at the price and
this phone is for calling.
➢ Low cost mobile phone and price-
1) Sumsung E1200, Rs.1,100
2) Micromax Bharat 1 Rs.2,500

5. NAME- RINKI
TRADE-MARKETING EXECUTIVE
UNIT- 2
ROLL NO.-1951