Understanding common call flows is critical to your success so you can optimize your campaigns for more conversions, better margins and the highest return on investment. Gain a complete understanding of the most common inbound call flows and how pay per call campaigns are managed on the back-end. Check out the Ringba Blog Post: https://www.ringba.com/blog/pay-per-call/breaking-down-common-call-flows Watch this Lesson on the Official Ringba YouTube Channel: https://www.youtube.com/watch?v=zwv7Xuhvu1g Read the Lesson Transcript: https://www.paypercallers.com/threads/breaking-down-common-call-flows.1135/ --- ABOUT RINGBA: Ringba is an inbound call tracking and analytics platform for connecting consumers with businesses. Purpose-built for performance, reliability and flexibility, Ringba provides on demand access to telecom networks in 60+ countries, intelligent call flow management and real-time analytics and reporting to performance marketers, contact centers and pay per call networks.

1. Pay Per Call Masterclass
Breaking Down Common Call Flows

2. Breaking Down Common Call Flows
Understanding Call Flows
The key difference between Pay Per Call any other
type of affiliate or CPA marketing is the human
element. Someone has to actually be available to
take a customers call as soon as possible to
achieve the highest conversion rate. The longer a
customer waits on hold, the higher the probability
that they will hang up the phone.

3. Breaking Down Common Call Flows
Understanding Call Flows
While it is possible to call the customer back, or
follow up with other methods like SMS, the
likelihood that the customer’s intent or desire to
have the conversation drops substantially.
Your chances of getting that customer back on the
phone with the same conversion rate as the original
inbound call are essentially 0%.
This is why it is so important to make sure your
calls get answered in the shortest amount of time,
and why you must absolutely have your own call
tracking software.

4. Breaking Down Common Call Flows
Most Affiliates choose to use tracking numbers from
networks or other buyers to promote their campaigns
without their own tracking. While this does reduce their
cost, it also leaves them completely at the mercy of a
single partner’s ability to make sure the calls get
answered and provides them with no optimization
information, no ability to do quality assurance, no
ability to make sure they’re being paid for every call,
and a complete lack of oversight over what their
partners are doing.
Even if you generate a quality call, if that call doesn’t
get answered, you’re most likely not getting paid for it.
And based on the partner’s technology platform, you
may never even know if you’re dropping calls because
they don’t want you to know.
No Tracking:
● No optimization
● No quality assurance
● No guarantee of payment
● No network oversight
● No buyer oversight
● No idea how many calls answered
● No idea if you’re dropping calls
● No guarantee calls get sold
● No recourse if network goes down
● No recourse if buyers go down
● No recourse if they get flooded with calls
● No payment for duplicate calls

5. Breaking Down Common Call Flows
This is why it is critical to your success to use some
kind of call tracking platform, whether you choose
to use Ringba or not. Truly, I don’t care if you want
to use someone else’s platform or ours, but you
need to track your calls or you’re flying blind.
Much of this program will focus on how to properly
manage your call flow based on Ringba’s
technology. We designed it from the ground up to
specifically maximize the yield of affiliates, call
buyers, networks, and other people that operate in
the Pay Per Call space. As a disclaimer, if you
choose to use someone else’s technology that’s
fine, but you most likely will not be able to
accomplish everything we teach throughout this
course.

6. Breaking Down Common Call Flows
“That's why we always recommend affiliates use their own call-tracking
platform like Ringba. They need to be in control of their own call routing.
You really do. You can't put all your eggs in one basket, one network. And
I'm the network, and I'm telling you that it's really important to have
diversity. Things happen that are outside of our control, they're outside of
your control as the affiliate. And if you have multiple networks ready to
take calls at a moment, you're going to pretty much ensure your
campaign's longevity. And every affiliate knows what it's like to have to
pause a campaign for no budget and get it started again in a couple of
days or couple of weeks. The opportunity might have been missed. It
might be difficult to get it back up.”
Todd Stern, CEO Aragon Advertising - Pay Per Callers Show

7. Breaking Down Common Call Flows
Ringba Introduction
For those of you who aren’t familiar, Ringba is a
call tracking, attribution, routing, and
management platform specifically designed for
Pay Per Callers regardless of where they sit in
the value chain. All of our engineers are AdTech
industry veterans who have built some of the
most advanced technology in the space and our
goal is to completely change how people buy and
sell their calls.
We have a simple question we ask before we
make any decision: does this help our clients
grow their business?
Who Should Use Ringba:
● Affiliates
● Affiliate Networks
● Agencies
● Brands
● Brokers
● Businesses that Receive Calls
● Call Centers
● Pay Per Call Networks

8. Breaking Down Common Call Flows
Ringba Introduction
We don’t do contracts, setup fees, minimums,
gate-keep features, or anything designed to
maximize the amount of money our clients pay
us, rather we are working to maximize the
amount of money our clients can make.
Ringba is the only call tracking company in the
market that provides 1-on-1 support to all of our
clients over chat, slack, skype, phone and email.
Whatever it takes to make you successful, we’re
going to do it, and if we can’t we’re not going to
try to force you to stay with us. That’s lame.
Ringba Benefits:
● Amazing community
● 1-on-1 Support
● Beat anyone’s price
● Business development support
● No contracts
● No commitments
● No minimums
● No support fees
● No setup fees

9. Breaking Down Common Call Flows
Direct Buyer Call Flow

10. Breaking Down Common Call Flows
Buyer
Inbound
Call
Payout
CustomerPublisher
Tracking
Number
Mobile Ad
Direct Buyer Call Flow

11. Breaking Down Common Call Flows
IVR Input Qualification

12. Breaking Down Common Call Flows
IVR Input Qualification
Buyer
Inbound
Call
Payout
CustomerPublisher
Tracking
Number
Mobile Ad
IVR Input
Call
Qualified

13. Breaking Down Common Call Flows
Warm Transfer

14. Breaking Down Common Call Flows
Warm Transfer
Customer Buyer 1
Inbound
Call
Questions
Buyer 2
Payout
Publisher Tracking Number
Mobile Ad

15. Breaking Down Common Call Flows
Warm Transfer via Network

16. Breaking Down Common Call Flows
Warm Transfer via Network
Customer Buyer 1
Inbound
Call
Questions
Buyer 2
Payout
Publisher Tracking Number
Mobile Ad
Network
Offer

17. Breaking Down Common Call Flows
Multiple Brokers

18. Breaking Down Common Call Flows
Multiple Brokers
Call
Center
Publisher Customer
Network 2
Tracking
Number
Mobile
Ad
Inbound
Call
Network 1
Payout
Offer