Pay Per Call is one of the fastest growing segments of the affiliate marketing industry and more than $60 billion is spent on generating inbound sales calls every year. Find out why Pay Per Call industry is experiencing massive growth and how you can solve the biggest problems facing Call Centers Check out the Ringba Blog Post: https://www.ringba.com/blog/pay-per-call/why-pay-per-call-is-a-massive-opportunity Watch this Lesson on the Official Ringba YouTube Channel: https://www.youtube.com/watch?v=D6W_mefyX90 Read the Lesson Transcript: https://www.paypercallers.com/threads/why-pay-per-call-is-a-massive-opportunity.1129/ --- ABOUT RINGBA: Ringba is an inbound call tracking and analytics platform for connecting consumers with businesses. Purpose-built for performance, reliability and flexibility, Ringba provides on demand access to telecom networks in 60+ countries, intelligent call flow management and real-time analytics and reporting to performance marketers, contact centers and pay per call networks.

1. Pay Per Call Masterclass
Why Pay Per Call is a Massive Opportunity

2. Why Pay Per Call is a Massive Opportunity
Show Me The Money!
● Phone calls have the highest intent
● When people call they are serious
● Customers want to buy immediately
● Businesses are more likely to close new clients
● Highest ROI for everyone involved

3. Why Pay Per Call is a Massive Opportunity
Why Phone Calls are a Big Deal
1. Complex purchases
2. Need to converse verbally
3. Big ticket items
4. High value leads
5. High advertising spent
6. Call commerce opportunity

4. Why Pay Per Call is a Massive Opportunity
Built for Sustainability and Longevity
● The biggest businesses want more calls
● Brands have huge sunk investment cost
● Campaigns will not disappear
● Humans are required to take calls
● Capacity is your moat

5. Why Pay Per Call is a Massive Opportunity
Phone Calls Deliver Serious Value
● Almost every business takes calls
● Endless opportunities to create buyers
● Hundreds of verticals need Pay Per Call
● Callers are typically ready to purchase

6. Why Pay Per Call is a Massive Opportunity
What’s Under the Hood
● Call center industry has consistently grown over the past decade
● Between 2010 and 2015 US call center industry grew 34.5%2
● 15.8 Million call center Agents globally3
● Hundreds of thousands of call center jobs were created in 20184
● Total global spending on call centers in 2015 was $310 billion5
● Industry spending is expected to reach more than $407 billion by 20226

7. Why Pay Per Call is a Massive Opportunity
Call centers spend an estimated $68 billion every year on
advertising to drive inbound telephone calls in the US,
resulting in over $1 trillion in commerce.10
$1,000,000,000,000.00

8. Why Pay Per Call is a Massive Opportunity
Call Centers are Filled with Problems
● Running at peak efficiency is nearly impossible
○ Unpredictable call flow
○ Unpredictable labor management
● Agents spend 25% of their time sitting idle8
● Call center agent attrition rates average 30-45%11
● It costs over $6,400 to replace an agent that makes $12 / hour.12

9. Why Pay Per Call is a Massive Opportunity
Pay Per Call vs Outbound Dialing for Dollars
● Outbound burns out agents
● Cold calling is not an efficient process
● Highly skilled sales people suffer with outbound
● Inbound calls have less risk than leads
● Inbound calls have no TCPA requirements
● Predictable cost per acquisition at scale
● Inbound calls don’t suffer from list burnout

10. Why Pay Per Call is a Massive Opportunity
Pay Per Call vs CPA Affiliate Marketing
● More sustainable - People can’t just copy
● Campaigns aren’t based on tricks
● Technology is absolutely required
● Humans have to be available to take the calls
● Higher quality industries operate with calls
● More money in phone calls

11. Why Pay Per Call is a Massive Opportunity
Summary:
● Call center industry is rapidly growing
● Fragmented industries create large opportunities
● Inbound calls have significantly lower agent attrition rates
● Inbound calls have significantly higher conversion rates
● Pay Per Call campaigns are long-term and sustainable
● Human capacity creates a “moat” that protects your business
● Industry is still fresh and new with lots of first mover advantage.
Suggested Reading:
http://www.biakelsey.com/wp-content/uploads/2016/07/biakelsey-industrywatch-callcommerce.pdf

12. Why Pay Per Call is a Massive Opportunity
Citations
1. CWA Union – A Sampling of US Companies that Send Call Center Work Offshore https://www.cwa-
union.org/pages/a_sampling_of_companies_that_send_call_center_work_offshore
2. JLL (NYSE:JLL) – US Contact Centers Outlook, 2017 http://www.us.jll.com/united-states/en-us/Research/US-Contact-Centers-Outlook-2017-
JLL.pdf
3. Five9 (NASDAQ:FVN) - 10-K, 2018
http://investors.five9.com/static-files/b98bd4af-a875-4b50-9612-1bcdf865e203
4. Site Selection Group - Call Center Location Trend Report, 2018
https://info.siteselectiongroup.com/hubfs/Whitepapers/Call_Center_Location_Trend_Report_2018.pdf
5. JLL (NYSE:JLL) – US Contact Centers Outlook, 2017 http://www.us.jll.com/united-states/en-us/Research/US-Contact-Centers-Outlook-2017-
JLL.pdf
6. Global Industry Analysts – (Pay-walled) - https://www.strategyr.com/
Alternate Citation: Customer Serve Blog - Market Size: Just How Big Is the Call Center Industry https://www.customerserv.com/blog/how-big-
call-center-industry

13. Why Pay Per Call is a Massive Opportunity
Citations
7. JLL (NYSE:JLL) - US Contact Center Outlook, 2018 http://www.us.jll.com/united-states/en-us/Research/US-Contact-Center-Outlook-2018-
JLL.pdf
8. Aberdeen Research – Automated Intraday Contact Center Workforce Management: Bridging the Disconnect Between Downtime and
Effective Time
http://learn.intradiem.com/rs/intradiem/images/Aberdeen_Research-Brief_Intraday-WFM_Bridging-Disconnect-2012.pdf
9. The Wall Street Journal – Worker Idle Time Costs US Employers $100 Billion a Year Study Says, 2017 https://www.wsj.com/articles/worker-
idle-time-costs-u-s-employers-100-billion-a-year-study-says-1513785601
10. Marchex (NASDAQ:MCHX) - 10-K, 2018 http://investors.marchex.com/phoenix.zhtml?c=175199&p=irol-
SECText&TEXT=aHR0cDovL2FwaS50ZW5rd2l6YXJkLmNvbS9maWxpbmcueG1sP2lwYWdlPTEyMTI5MTcyJkRTRVE9MCZTRVE9MCZT
UURFU0M9U0VDVElPTl9FTlRJUkUmc3Vic2lkPTU3
11. Jive - 10 Most Common Call Center Problems, 2017
https://jive.com/wp-content/uploads/2017/08/CCenterEbook.pdf
12. QATC - Exploring Call Center Turnover Numbers, 2015
http://www.qatc.org/winter-2015-connection/exploring-call-center-turnover-numbers/