Nguyễn Ngọc Phan Văn

1. nAp AN QUAN TRI HQC n~I HQC
Mil d~:211114203
I. Phftn trie nghiem (7d)
1.Hoach dinh r f,.( tri h ta len rm rong on a quan nxae ID va ira e on
1 2 3 4 5 6 7 8 9 10 11 12 131 14
a b a b a e b b a b e a e ! b
I
d' h' ? tri , d· h 'I h
II. Tl! lu~n (3d)
Chien luge phat tri~n th] truong lit gi? Cac giiii phap d~ mqt doanh nghiep co th~ phat tri~n th]
truong? Cho vi du minh hoa
- Chi~n luge phat tri~n th] trmmg lit chien IUQ'et?P trung n6 lire tim kiern cac thi truong moi eho cac san
pham hien tai (O,5d)
- Cac giiii phap: (1,5d)
+Tham nhap vao cac thi truong 6" cac khu vue dia ly moi
+ Tham nhap vao cac th] truong muc tieu moi
+ Mo rong viec Sll'dung cac thiet bi va san pham hien tai
- Cho vi du: M6i giai phap cho mot vi du (ld)
QTDN_QTH_DHCQ_Q TRANG 3/2 MD:211114203

2. DAP AN QUAN TRJ HQC D~I HQC
Mil d~: 211114202
I. Phan tr~c nghiern (7d)
1. Cac nguyen t~c xay dung CO' du t6 clnrc:
1 2 3 4 5 6 7 8 9 10 11 12 13 14
c b a b a c b b a c c b a b
II. Tl! lu~n (3d)
Chien lugc dp dO'Dvi kinh doanh bao gAm nhirng chien hroc nao? Cac giai phap d~ mQt doanh nghi~p
co th~ gia tang Sl! tham nh~p th] truong? Cho vi du minh hoa.
- Chi~n hroc dp don vi kinh doanh bao gAm: chien IUQ'c tharn nhap thi truong; CL phat trien thi tnrong;
CL phat trien san pham (O,5d)
- Cac giii phap: (l,5d)
+ Khuyen khich manh han viec su dung san pham
+Thu hut khach hang cua d6i thu canh tranh
+ Mua cac hang cua d6i thu canh tranh
+ Tang them sire mua cua nhtrng nguoi sir dung hien tai
- Cho vi du: M6i giai phap cho mot vi du (1d)
QTDN_QTH_DHCQ_Q TRANG 3/2_MD:21 1114202