Ricoh Academy Revisited bijeenkomst bij DSM met het thema Chaning Business Models & Innovation. Een gevarieerd programma met mooie sprekers. Sustainability & Alliances als rode draad door het programma.
Our purpose is to create brighter lives for people today and generations to come. We connect our unique competences in Life Sciences and Materials Sciences to create solutions that nourish, protect and improve performance.Page 10
DSM in motion: driving focused growth People - Planet - Profit: creating value along three dimensions Page 11
InnovationProud to have achieved Next level aspiration• € 1bn sales from innovation • Innovation sales 20% of total sales• Increased speed of innovation • EBA sales > € 1bn (2020)• Setting up (4) EBAs• Setting up innovation • Innovation focus on defined platforms infrastructure/culture • Value creation via best practices• External recognition as leading innovator • Set up Innovation Centers in China/India From building the machine to doubling the output Page 12
Monitoring Innovation Performance1 Innovation Aspirations Average DSM 20062 Innovation Strategy Average DSM 20103 Idea Generation and Validation Industry average4 Project Management5 Commercialization and Launch6 Portfolio Management7 External Networks8 Organization Scale 1 - 49 Culture and Talent 2.0 2.5 3.0 3.5 Page 13
Further boosting the innovation performance1. Focused approach through innovation platforms2. Balance radical and incremental innovation ROPUFA® KhepriCoat™3. Internationalize: Regional Centers in China and India4. Expand open innovation Dyneema® Rovimix® OVN5. Improving innovation practices: Excellence in Innovation6. Supporting (corporate) Technology Platforms DeSolite - super coatings™ Palapreg® ECO Achieving the next level of excellence in innovation Page 14
Accelerating and supporting innovation DSM Innovation Center New Business Development Enablers EBA Excellence in Biomedical Innovation EBA Bio-based CTO Office Products & Services EBA Advanced Surfaces Licensing Business Venturing IncubatorPage 15
Growth of the EastFrom reaching out to becoming truly global
Balance radical and incremental innovation Introduction of portfolio management tool • Company wide insight into emerging composition of portfolio Radical Market life cycle Portfolio • Optimizing the mix between radical growth and incremental innovation Existing • Allows comparison of innovation mature platforms Portfolio • “Philips 4 x 4 approach” decline Improved Offering** Offering Offering offering new new new to to PMC to DSM world Innovation type (proposition is….) Enabling company wide steering of innovation portfolio Page 18
Why do we need Open Innovation?Dare to have it proudly found elsewhere > 99 % of world population outside us! Open innovation: DSM networks !
Contrasting principles of Innovation• Closed Open• All smart people work for us Most of the smart people do not work for us• Invent, develop, produce yourself Add internal & external forces• Discover and get to market as No1 We can profit from outside R&D• Commercialize quickly Choose the best business model• Create most and best idea’s to win Use internal and external idea’s to win• Control your IP to defend positions Profit from other’s and combine with own IP Page 21
Value Creation by Open Innovation Open innovation is no longer a competitive advantage It has become a competitive necessity! Market Scouting / Business Intelligence Joint Business Licensing Developments In Venturing Well defined Rear End Spin inFuzzy Front End Acquisitions Interaction / Synthesis Divestments Licensing Spin out/off Out R&D services Competence Development, Technology Intelligence Intellectual Asset Management Page 22
Pros and Cons of Open Innovation+Shorter time to market - Info overflow+ Higher chance of success - Culture change is slow+ More funnel output - Many legal contracts+ Lower innovation costs - IP leakage (China)+ Mitigated risk (options) - Balance of power+ Reputation; recruitment - Upfront Investment+ Knowledge based economy - Less job rotation+ …… -… Page 24
Open the Chemical Park: creation of ChemelotEindhoven AachenBrussels Page 25 Maastricht