2. 1. Company Profile
2. Company Vision / Philosophy
3. Company History
4. Product Roadmap
5. Sales Revenue
6. Sales Industry / Product
7. Quality
8. R&D
9. Product
10. New Development
11. Production Expertise
12. Test Laboratory
13. Appendix
Overview
3. Company Profile
• Sure-Fire Electrical Corporation was founded in 1989 Taipei Taiwan.
has over 750 employees spreading over Taiwan, Hong Kong, and
Japan USA and China.
• Sure-Fire expertise to focus on HDMI2.0, USB3.1, MHL3.0 & VESA
digital interconnect and other digital electronic related products.
• Sure-Fire team has developed an unparalleled reputation in the
cable and Hi-bandwidth Interconnect electronic industry for its
wide range of products available in competitive prices, whilst
giving emphasis to quality and service simultaneously.
• Registered Capital: US$6.7million.
• FY14 –Sales Revenue stands at US$ 28 million.
4. Company Vision / Philosophy
Company Vision :
Be an innovator in designing and manufacturing of High Speed & High Bandwidth Interconnect Solution
Provider.
Company Philosophy:
Sustainable
Development
Create
win - win - win
situation
Rational
Management
Rational Management
‧ To acquire greater efficiency from management.
‧ To strive further in development.
‧ To develop and enhance the quality of work life.
Sustainable Development
‧ Commercial success
‧ Environmental Protection
‧ Social Responsibility
Create win - win - win situation
Generate a healthy corporate profit; provide returns
and benefits to our Customers, employees.
5. 24 years of experience since 1989 and we continue…
1989 SURE-FIRE ELECTRICAL CORPORATION (Cable Assembly) was founded in Taiwan (HQ) Capital investment at USD $170 thousand .
1990 Established Sales Rep. in Japan for targeting the Japan market.
1993 Capital increased to USD $650 thousand (0.65 million).
1995 HQ ISO 9002 certified.
1996 Established Office in Tokyo.
1998 Establish DongGuan factory And Hong Kong Operation.
1999 Joined USB association and licensed for manufacturing.
2000 ˙DongGuan factory ISO 9002 certified. ˙Capital increased to USD $3.4 million.
2002
˙Established North America Sales office in Irvine, CA for both North and South America market.
˙DongGuan factory ISO 9001:2000 certified.
2003
˙Joined HDMI as an official member and licensed. ˙DongGuan factory certified as Green partner by SONY Japan.
˙DongGuan factory ISO 9001:2000 & ISO 14001:2004 certified. ˙DongGuan factory certified as ECO Green Program partner by LG.
2005 World first leading manufacturer obtained HDMI repeater ATC certification.
2008 ˙Implemented ERP system on all divisions. ˙Capital increased to USD$ 4.8 million.
2009 Joined Apple MFi Manufacture Agreement for 30pin Apple connector related products.
2011 ˙SVSTEC ELECTRONICS CORPORATION got the License by Honeywell. ˙Capital increased to USD $6.7 million.
2012
˙Joined HDMI FORUM as an official member to participate Technical Working Group of the HDMI future SPECs.
˙Establish Jiangsu factory.
2013
˙First EL Lighted Lightning charge/sync cable certified by Apple MFi.
˙Intel approved Thunderbolt developer.
Company History
6. 2015Q1 2015Q2 2015Q3 2015Q4
MHL3.0 Dongle
2 3 4 5 6 7 8 9 10 11 121
HDMI 18G Cable
PANTA Dongle
USB3.1 Type C to
Type C Cable
Mini DP to HDMI 4K Dongle
Gamma Cable
USB3.1 Type C to
Type A Cable
HDMI
MHL
USB
DP
Lighted
Product Roadmap
HDMI 18G AOC Cable
USB2.0 Type C to
Type A Cable
USB Type C to HDMI Dongle (DP)
USB Type C to VGA Dongle (DP)
USB Type C to HDMI Dongle (MHL)
USB POF Cable
USB Type C to HDMI Dongle
(USB Protocol)
USB Type C to Ethernet
Dongle (USB Protocol)
USB3.1 Re-timer Cable
8. Sales Industry / Product
HDMI Cable
27%
Lighted Cable
40%
MiniDP Dongle
17%
MHL Dongle
13%
Other
3%
2013-2014
PRODUCT
Installer
20%
Retail
50%
OEM
10%
ODM
10%
Other
10%
INDUSTRY
9. Quality
■ Factory Strengths
ISO 9001:2008
ISO 14001:2004
Best Buy EICC
Costco SQP
Walmart FCCA / ES / SCS
■ Engineering Strengths
Contributing Member of International Associations
USB-IF
HDMI
HDBaseT
MHL (Mobile High Definition Link))
VESA (DisplayPort)
Apple MFi
Thunderbolt
SlimPort
1394 Trade Association
Digital Display Working Group (DVI)
