Fundraising for the American Red Cross

1. Fundraising for the American Red
Cross
By: Richard Graziano

2. Fundraising for the American Red Cross
The president and general manager of the WPIX PIX 11 TV since 2013, Richard J. Graziano was
responsible for the recruitment of a new leadership team and oversaw a 550 percent increase in
the station's digital audience over a two-year period. Since 2017, Richard "Rich" Graziano has also
served as the vice president of Nexstar Media in New Haven, Connecticut, which supports
community initiatives, such as a signature multi-million dollar fundraising event for the American
Red Cross (ARC).

3. Fundraising for the American Red Cross
ARC is part of the world's largest volunteer network, currently found in 187 countries. The
organization's mission is to prevent and relieve human suffering through the generosity of
volunteers and donors. One of the ways someone can make a financial donation to ARC is to
initiate a fundraising campaign.

4. Fundraising for the American Red Cross
To invite people to support ARC, one can start an online fundraiser by setting up a page on
Crowdrise and sharing it with peers so that they have an opportunity to make an online donation.
People or institutions can also host an in-person event, or they can fundraise through in-person
auctions and raffles.

5. Fundraising for the American Red Cross
To fundraise on behalf of ARC, the person or company in question must fill out the request form to
use the Red Cross brand, which is available on ARC's website. These forms note that fundraising
for ARC does not constitute an endorsement of any product, service, company, opinion, or political
position. Also, fundraising efforts cannot be used to promote the sale of items that could be
considered to be inconsistent with ARC's humanitarian mission or fundamental principles.