Creating Culture during COVID-19

Our Goal
© Copyright 2016-2021 – Drone Defence Services Ltd
We envisage a future where drones will
change the way we view, interact with and
move around our world.

Culture is more than
empty words
Everything we do must
build Trust & be Efficient

empty words
We strive for Excellence
We surround ourselves with people who
push us to do, and be, better.
No drama or negativity.
Just higher goals and higher motivation.
Simply bringing out the absolute best in
each other.

empty words
We expect all Team members to
behave and act within our Culture

Aspects of our Culture
Our Values (LIONS)
High Performance & Trust
Ownership = Freedom
Lead with Context
Highly Aligned, Loosely Coupled

At Drone Defence we value
our LIONS approach

Loyalty
We are loyal to the Team as we are all on
the same mission. This means, we will take
care of ourselves & each other, have fun,
celebrate success, learn by failure, look for
reasons to praise not to criticize,
communicate freely and respect each other.

Inspiration
We are working in an emerging industry
which has huge potential. We must
communicate positively and effectively to
inspire others with our optimistic vision of
how technology can transform our world for
the better.

Ownership
We are masters of our own domain; we are
experts in our field and we hold ourselves to
account.
We set ourselves targets and stick to them,
if we miss goals then we ask ourselves why,
we change and improve.

Novelty
We think differently and question why. We
are comfortable with uncertainty and make
decisions without all the facts to generate
early momentum. We are not afraid to fail.
But when we fail, we fail fast, learn and
improve.

Success
Success breeds success, we will hit
deadlines and establish a winning mind-set.
We will celebrate success and enjoy the
rewards it brings. Success must be seen; our
suppliers, customers, partners and
competitors will take note when we succeed.

Hard work is not measure
of performance

We are a Team
not a Family

We apply the Keeper Test
If a Team member told us they wanted to
transfer to another team, how hard would
we fight to keep them?

Imagine if all our Team
members were high Trust
and high Performers

We give and expect feedback
Act in the Company’s best interests
Aim to Assist
Actionable

We do not accept:
Ego
Self-destructive Behaviors
Selfishness
Brilliant Jerks

We are not right
for everyone

Ownership = Freedom

Aspects of Ownership:
Being Accountable
Building Trust
Doing the right thing
Being the ‘Informed Captain’

Our model is to increase
Freedom through Ownership

Freedom allows:
Flexible working & holiday arrangements
No micromanagement
Few rules
Business agility

Leading with Context

How we communicate:
Start with ‘Why’
Communicate completely
Be specific
Get to the point

Think & Act Objectively
Use evidence
Conduct primary research
Challenge assumptions
Avoid ‘Same Think’

Highly Aligned,
Loosely Coupled

Highly Aligned
Strategy & goals are shared
Focus on Impact
Books are open

Loosely Coupled
High trust between Team members
Exercise ‘Mission Command’
Reflective & Responsive

Our Culture
Only works for High Performers

How we Recruit
Creative Roles Operational Roles
Stage 1
Personality Test
Basic Technical Test
Stage 1
Personality Test
Stage 2
Enhanced Technical Test
Interview
Stage 2
Interview
Offer

Creating Culture during COVID-19

Recommended

Recommended

More Related Content

Similar to Creating Culture during COVID-19

Similar to Creating Culture during COVID-19 (20)

Recently uploaded

Recently uploaded (20)

Creating Culture during COVID-19