Richard Etienne is a London-based copywriter who specializes in branding and digital marketing. This portfolio showcases projects he has worked on across a wide range of topics to effectively communicate digitally and offline. He describes his writing style as simple, human, and aimed at making brands seem like the smart, friendly people we want to meet. Everything he does is for the purpose of increasing a brand's self-worth and confidence so they can achieve more. The portfolio provides examples of guest articles, blog posts, brand books, and social media playbooks Richard has created for various companies.

1. Richard Etienne
C O P Y W R I T I N G P O R T F O L I O
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2. I would describe my writing style as simple in delivery and human in sound. I
work with brands who want to come across as the smart, friendly, helpful
person we all like to meet.
Everything I do is with the sole purpose to increase a sense of self-worth and
confidence in the brand I am working with so they can achieve more.
This portfolio showcases the projects I have worked on including the wide
range of topics I have effectively communicated both digitally and offline.
richard etiennne | copywriter
+44 (0)7872 833998
richard@opellomedia.com
I am a copywriter based in London, UK,
with an expert focus on branding and digital
marketing.
p. 2

3. I wrote a guest article on sex addiction for youth
magazine ‘Shine Aloud’; a monthly digital and print
magazine that uses sexual health advice to empower
11-16 years within the UK.
Read full article here: http://bit.ly/thenakedtruthSA
richard etienne | my work
p. 3
the naked truth
branding blog
As editor of the branding advice blog on
opellomedia.com, I share expert reviews and opinions
on personal and corporate brand development. I use
current events to create a relatable link to my
content.
The example you see here uses the London Marathon
as an analogy to explain the best way to build brand
endurance.

4. richard etienne | my work
p. 4
#mydominicastory
Since July 2013, I have been the editor of genealogy
blog 'My Dominica Story', which acts as a backdrop to
the globally-publicised documentary series: The iD
Project.
My work has led me to feature in both national and
international newspapers. The documentary has
since amassed over 150,000 views on YouTube. See
more at: mydominicastory.com
I wrote the 30-page brand book for Opello Media.
This was written in a tone that inspired creativity,
while explaining the core attributes of the agency.
Read full document at: opellomedia.com/free-tools
brand book/guide

5. richard etienne | my work
p. 5
social media playbook
Much like a brand book, a social media playbook acts
as a 'best practice' guide on how to interact with your
online community.
I have created playbooks for some of the UK's largest
online gaming, music and mobile app companies.
For reasons of confidentiality I am unable to reveal
the contents of these documents.

6. richard etienne | copywriter
To get in touch, contact me on richard@opellomedia.com or
+44(0) 7872 833998
thank you