The Algorithm for Consumer Spending whitepaper presents a synopsis of salient strategies and techniques for tapping into and leveraging the origin of consumer spending. The document concludes by posing the question of measuring consumer behaviors and actions and thereby, subsequently identifying an algorithm for selling goods and services.

1. THE ALGORITHM FOR
CONSUMER SPENDING
CONTENT
STRATEGY
CONVERSION
MARKETING
CUSTOMER
ACQUISTION
I N T E G R A T E D M E D I A S E R V I C E S

2. CONTENTS
Preface p. 01
Introduction p. 02
Emotional Causality p. 03
Household Consumption Figures p. 05
Relevant and Important Definitions p. 06
Techniques p. 11
Formulae p. 17
Summary p. 23
Bibliography and Influential Links p. 24
About ASTRALCOM p. 25
About the Author p. 26
THE ALGORITHM FOR CONSUMER SPENDING
I N T E G R A T E D M E D I A S E R V I C E S © ASTRALCOM 2020. All logos and trademarks are property of their respective owners.
CONTENT STRATEGY | CONVERSION MARKETING | CUSTOMER ACQUISITION
Definitions - p. 06
Techniques - P. 13
Formulae - p. 19
The Origin of Want - p. 05

3. As an advertising, marketing, and messaging agency,
it is easy to succumb to creating pandering strategies
and tactics when attempting to connect with and sell
to consumers. It has been, and continues to be, our
aspiration to produce in the contrary.
This document is based on numerous scientific
findings, hundreds of books, articles, scholarly
publications,*and professional conversations and is
backed by over 20-years of practical implementations.
The three main objectives of this document are:
1. To demonstrate the impetus of consumer spending.
2. To elucidate today’s advertising, marketing, and
messaging artifices.
3. To link these two premises to a fundamental
proposition.
It is with this knowledge, experience, and expertise
that we endeavor to create authentic, inspiring, and
elevating interactions between brands and consumers.
*See Bibliography
1. Preface
THE ALGORITHM FOR CONSUMER SPENDING | 01
I N T E G R A T E D M E D I A S E R V I C E S © ASTRALCOM 2020. All logos and trademarks are property of their respective owners.
CONTENT STRATEGY | CONVERSION MARKETING | CUSTOMER ACQUISITION

4. What if advertising and marketing, in today’s society,
amounted to nothing more than pandering?
You gotta give the people what they want
The more they get, the more they need...
- The Kinks*
Could it really be that simple?
This document covers a myriad of different topics to
create an argument for consideration: Is pandering
the algorithm for consumer spending?
For certain, each topic we scratch the surface of here,
is just that; a very brief synopsis of its salient parts.
To be sure, each topic is a full and complete study,
in and of itself, and additional info links are included to
encourage readers to learn more.
While this document contains the “dots,” readers
must dig deeper and connect the dots to glean
something powerful and replicable.
See also: *The Kinks - Give the People what they want 1982 - https://youtu.be/hGcwpJgge6g
2. Introduction
• The Algorithm for Consumer Spending is Pandering
THE ALGORITHM FOR CONSUMER SPENDING | 02
I N T E G R A T E D M E D I A S E R V I C E S © ASTRALCOM 2020. All logos and trademarks are property of their respective owners.
CONTENT STRATEGY | CONVERSION MARKETING | CUSTOMER ACQUISITION

5. Read the rest of the whitepaper
and download your very own copy at:
https://www.astralcom.com/client-list/thought-leadership/