4. Quantitative Research Qualitative Research
Focuses on testing
theories and hypotheses
1.
1. Is analyzed by
summarizing,
categorizing and
interpreting
Mainly expressed in
numbers, graphs and
tables
Mainly expressed in words
Requires many
respondents
1.
6. QUANTITATIV
E
• This is a method that focuses on
numbers, objective hard data. It proves
hypotheses by statistical analysis and
scientific method.
• It is called a formal, objective,
systematic process in which numerical
data is used to obtain information about
the world.
7. EXAMPLE
• A drug abuser telling you how many pills
they consume per week.
8. QUALITATIVE
• It uses words instead of numbers to display
data.
• It focuses on feelings not numerical data.
• Small amount of participants involved in a
qualitative research study.
• This kind of research method utilizes interviews,
archived written information, and observations to
measure the significance of a relationship
between variables.
9. EXAMPLE
• A drug abuser telling you how they feel
about abusing drugs
11. QUANTITATIVE
ADVANTAGES
• Quantitative research is
advantageous for studies that involve
numbers, such as measuring
achievement gaps between different
groups of students or assessing the
effectiveness of a new blood
pressure medication.
12. QUANTITATIVE
DISADVANTAGES
• Survey instruments are vulnerable to
errors such as mistakes in measurement
and flawed sampling techniques.
Another disadvantage is that
quantitative research involves numbers,
but some topics are too difficult to
quantify in numbers. For example,
constructing an effective survey with
13. QUALITATIVE
ADVANTAGES
• A big advantage of qualitative research
is the ability to deeply probe and obtain
rich descriptive data about social
phenomena through structured
interviews, cultural immersion, case
studies and observation, for instance.
Examples include ethnography,
narratives and grounded theory.
14. QUALITATIVE
DISADVANTAGES
• Studies are not easily replicable or
generalizable to the general
population. Conscious or
unconscious bias can influence the
researcher’s conclusions. Lacking
rigorous scientific controls and
numerical data, qualitative findings
15. Quantitative methods are ideally suited
for finding out who, what, when and
where. Likewise with qualitative
methods, it also seeks out the who,
what, however, it does not focus on the
when and where. Additionally, it
includes the question how. In relation
to this information, research gives
statements with proofs through careful
17. The following observations are
quantitative: There are 30
students in my class. I weigh 98
pounds. 1 ate a pound of
potatoes. Determine which of the
following statements is
quantitative and which is
qualitative. Write QUANTI if it is
18. 1. _______The cup had a mass of
454 grams.
2. _______The temperature
outside is 250 C.
3. _______ It is warm outside.
4. ________ The tree is 30 feet
tall.
5. ________ The building has 25
19. 6. _______ The building is taller
than the tree.
7. ______ The sidewalk is long.
8. _______The sidewalk is 100
meters long.
9. _______The race was over
quickly.
10. _______ The race was over in