This is a quick and simple guide for optimizing your LinkedIn profile featured on http://blog.rezumeforward.com. Learn tips on personalizing your profile to enhance your personal brand.

1. Quick Guide to Optimizing
Your LinkedIn Profile
Cathy Francois, MBA
Founder, Career Coach

2. Be Solo
It’s a MUST! A picture
enhances your professional
brand and makes you
memorable.
Headshot
Vibrant &
in Color
Display
your
pleasant
side

3. Did you know LinkedIn
uses information from
your headline for keyword
searches?
Grab the
Reader’s
Attention
Add a
recognizable
credential to
your name
Think
beyond your
position title
Be Creative!

4. Locate the Privacy and Settings
menu, then click on ‘Edit your
public profile’ to locate the link
customization tool.
Add it to
your email
signature
www.linkedin.com/in/cfrancois
Great
addition to
your
business
card
Ensure that
it includes
a variation
of your
name
It’s a
shorter link
to add to
your
résumé

5. This is your profile’s “welcome mat.”
Introduce the reader to who you are
as a professional along with your
unique qualities and interests.
Share Your
Passion
Tell a
Story
Include
WHY you
are on
LinkedIn

6. GIVE to
Receive
Nothing raises your creditability like
the testimony of others!
Endorsements are cool, but
recommendations are golden.
There is no
limit.
The more the
merrier!
Get kudos
from
managers,
co-workers,
colleagues,
customers &
clients

7. Include your
best work
samples
Enhance your detailed
experience section with projects.
This brings an added value to
your profile that a standard
résumé cannot match.
Add
documents,
videos,
audio, and
links
Include team
members
that you’ve
worked with

8. Let’s Connect
Cathy is a professional Career Coach and
Founder of Rezume (re-ZOOM) Forward, a
virtual boutique career consulting
practice. Her experience ranges from
coaching students to experienced career
transitioning professionals. Learn more at
www.rezumeforward.com
Cathy Francois, MBA
Founder, Career Coach
www.about.me/cathy.francois