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The German Retail Market 2011  Alexandra Mulcahy Dagmar Gering Senior Market Advisor Market Advisor Tel: +49 211 4705934 +49 211 4705938
European Retailers 2009 (€ billion) For more detailed information on German Retailers – See Wall Charts… Overview
Differences in Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],Source. LH Verm. GmbH, Dr. Thomas F. Huber 1 2 10 4 - International Footprint 2 1 1 4 4 2 - Global footprint 1 2 5 3 - Other Plc’s 2 2 1 5 - Food Retail Plc’s 1 2 4 6 12 20 2 18 No. in Global 250 CEE/CIS Rest of W-EU ES IT FR DE CH UK
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Discounters and price dominate the German market… Differences in Culture
Differences in  Corporate Culture Highly hierarchical, strongly defined rules Risk Averse! Small offices, doors closed Stick to role, adhere the rules The role of Work Teams –  Fachbereich Consensus-seeking! Office hours: 8:30 – 17:30
Similarities in E-Commerce Trends ,[object Object],[object Object],However Market for  E-Commerce  Growing … B2C E-Commerce Revenues in Germany
Similarities in E-Commerce Trends E-Commerce sales dominated by Top 20 Online Shops – and  former  Mail-order & catalogue retailers
Inaugural Retail Networking Event, 2010 EI Düsseldorf Create Awareness Brand Ireland Expand Network
How else we can assist… EI Düsseldorf ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Questions? Comments? Own experiences?…
Appendix
Top 10 online shops generating quarter of revenues E-Commerce
E-Commerce Percentage of consumers that have bought and sold over the internet
Percentage of total company revenues generated online… …Ireland top of list E-Commerce

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Retail in Germany 2011

  • 1. The German Retail Market 2011 Alexandra Mulcahy Dagmar Gering Senior Market Advisor Market Advisor Tel: +49 211 4705934 +49 211 4705938
  • 2. European Retailers 2009 (€ billion) For more detailed information on German Retailers – See Wall Charts… Overview
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  • 5. Differences in Corporate Culture Highly hierarchical, strongly defined rules Risk Averse! Small offices, doors closed Stick to role, adhere the rules The role of Work Teams – Fachbereich Consensus-seeking! Office hours: 8:30 – 17:30
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  • 7. Similarities in E-Commerce Trends E-Commerce sales dominated by Top 20 Online Shops – and former Mail-order & catalogue retailers
  • 8. Inaugural Retail Networking Event, 2010 EI Düsseldorf Create Awareness Brand Ireland Expand Network
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  • 11. Top 10 online shops generating quarter of revenues E-Commerce
  • 12. E-Commerce Percentage of consumers that have bought and sold over the internet
  • 13. Percentage of total company revenues generated online… …Ireland top of list E-Commerce

Editor's Notes

  1. Always under time pressure. No long meetings, not much small talk Expects from suppliers a deep understanding of the German market in general and his company in particular Does not want to mess around and bargain. The first offer should be striking Will (almost) not visit suppliers Prefers to talk in German for the daily business
  2. Hinweise * Enthalten sind Transaktionen über materielle Güter, Dienstleistungen (z.B. Lieferservices), Nutzungsrechte (z.B. Reisen, Eintrittskarten) und Informationen (z.B. kostenpflichtige Downloads). ** Prognose