Mobile-Websites-for-Agents

Understanding Mobile Websites For Real Estate Agents
©2010-2013 Empire Mobile Consultants 107-23 71 Road Suite 223 Forest Hills, NY 11375
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By: Larry Brandel
Empire Mobile Consultants
GoMobileListing.com
“Smart Phone Ready Property Listings for Smart-and-Ready Agents”

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Introduction
As a busy Real Estate Agent, your mobile phone is probably one of life’s
essentials, as it is for the vast majority of the world’s population today.
Almost everybody has one, and it goes everywhere with them, always within
reach...
Around half of all mobile phones in use today, of which there approximately
6 billion, are smart phones with internet capability. Google, the world’s no.1
search engine, has seen an exponential growth in the number of searches
being performed on a mobile device, and it’s predicted that more people will
access the internet from their smart phone than from their personal
computers by early 2014 at the latest.
Mobile phones are far more than just a calling device. Smart phones are like
a pocket PC, always on, always accessible to text, email, Tweet and Chat.
Smart phone users “check in” to the places they visit, they take photos and
videos of things they like, and share them with their friends on Facebook
and Twitter and Google Plus…
They use their mobile phone to get directions to where they want to go.
They use it to shop and to browse websites of interest. They need it to get
information quickly whenever they want, and wherever they happen
to be at the time, whether at home, waiting in line somewhere, driving
around on-the-go, commuting to and from work or eating out...
In other words, the mobile smart phone is here to stay – it has
become an integral and necessary part of our routine daily lives!!

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Why Is A Mobile Website So Important?
We have clearly established that the general use of mobile, hand held
devices like smart phones, ipads and tablets, has grown, and continues to
grow, exponentially. We’ve also established that the use of mobile devices to
access the internet is very soon set to surpass the use of desktop computers
to access the internet.
Businesses who want to take full advantage of this growing trend and who
don’t want to be left behind, must give mobile users access to their website
and deliver information in a format that’s friendly to the user’s device. In
other words, your website must cater to the smaller screens on mobile
devices…
Although most websites can be displayed on a mobile device, traditional
websites designed to be accessed via a desktop computer or laptop are not
suitable for actually viewing on a mobile device. The text is far too small to
read without the user constantly “expanding”, “pinching” and scrolling
around. The file size of the images is too large to load quickly on a mobile
device, if they load at all…

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Navigation is slow and results in frustration for the mobile visitor and leads
to an extremely disappointing experience for them, which in turn puts the
business owner in a very bad light.
Just as internet users expect businesses to have a website, mobile internet
users expect businesses to have a mobile friendly website. Considering that
half of all Internet searches for local products and services are performed on
a mobile device, if your website does not load properly or makes it difficult
for people to find what they are looking for, not only is your reputation on
the line, you are also potentially losing hundreds of customers.
How is a mobile Website different?
A mobile website is coded specifically for mobile devices so it not only loads
quickly, but the layout is suitable for small hand held devices so the content
displays clearly on the small screen.
Navigation is simple, with large, thumb friendly buttons and links.
Text is easy to read and if any scrolling is necessary, it will be in a vertical
direction only.

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Images are optimized to load quickly.
A mobile website makes it easy for people to contact you, with tap to call
button, tap to text button, and a tap to email button.
It will have a contact form that utilises a virtual keyboard for ease of typing
the message.
Social sharing buttons like Facebook, Twitter and Google Plus will also be
“finger friendly”.
Typical Desktop Website on iPhone Mobile Optimized Site on iPhone

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A mobile website can be accessed by all hand held mobile devices, including
iPhones, Androids, iPads and other tablet devices. Anytime a mobile device
types your website address into their browser, your visitor will be “directly
connected” to your mobile website, so load time is optimal.
A mobile website will also make use of the device’s GPS functionality and
incorporate Google Maps so people can easily get directions.
In other words, the mobile visitor would have everything they wanted,
quickly and clearly, right there in front of them, within seconds.
How can a mobile website help you?
A mobile website can help you as a Real Estate Agent in so many ways, so
let’s look at a few scenarios to illustrate this:
* On-the-Go: Scenario 1
Daniel is in the market to buy a new house.
Using his laptop at home, he’s looked at houses
on the internet, short listed a few that look
promising, and is driving around looking at
areas he’s interested in…
Suddenly he comes across a house for
sale that’s not on his short list!
It looks really nice, it’s in a perfect location and Daniel would love to find
out more. He pulls up to the side of the road and gets out his smart
phone...

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…the sale sign has the realtor’s number on it, but he doesn’t really want to
chat at this stage, nor does he have time to chat… so using his cell phone he
looks up the Realtor’s website... five minutes later he’s still waiting for the
Realtor’s website to load. Running out of time and patience, Daniel gets back
in his car and decides it just wasn’t meant to be. He’s got other houses to
look at and hopefully one of them will be the one. Daniel drives off and
forgets about that particular house.
* On-the-Go: Scenario 2
Like Daniel in Scenario 1 above, John is out and about driving
around looking at areas he’s interested in living. He’s spotted
a house for sale and so he stops and pulls over to the side of
the road...
Right there on the SALE SIGN next to the phone number of
the Realtor is a website address, www.123ElmStreet.info
and a QR code...
Excellent! John’s been seeing these funny bar codes around
places more and more and knows that if he scans it with his mobile phone,
it will direct him to a web page to get all the property information he is
looking for...
A few seconds later John has all the details of the house that he’s
standing in front of, right there on his mobile phone...
He watches the slide show presentation on his
phone and he can see what the kitchen looks like,
how big the bedrooms are, the nice new bathroom,
and what a fabulous back yard it has. It looks
perfect for him and his family…
He’s so excited about this house that he bookmarks
it to his favorites and then shares it with his…

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friends and family on Facebook and Twitter. John taps one of the friendly
push buttons and quickly fires off a text message to the Realtor to arrange
a proper viewing. The listing Agent captured a hot buyer lead who was
simply passing by the house, and if all things go well, John and his family
will be in their new home sooner than anyone thought!
Statistics show that it’s not just when people are out and about that they
use their mobile phones. Smart phone usage is also very common
while at home. So let’s look at another situation where having a mobile
website would benefit you as a Real Estate Agent.
* At Home: Scenario 1
Sam is at home, relaxing on his couch,
leafing through the “properties for sale”
section in the local newspaper...
He’s got his smart phone right there beside him on the arm of the chair.
He’s also got a pen and is circling each property that he likes the look of,
getting ready to look up the various Real Estate Agents’ websites on his
computer when he’s got his list together…
Sam doesn’t really enjoy this side of looking for a new house… it seems
quite a tedious process to him and he’s a busy man, but it has to be done.
He turns the page and there’s an ad for a really nice looking house. Sam
circles the ad and then notices a QR code and a website address which is
the address of the property. He scans the QR code….

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Seconds later a mini website dedicated to that property is loaded
up on his screen… a slide show starts to play, giving him a virtual
tour of the whole house, it looks perfect!
Sam is very impressed with the Agent for having such a great website that
he can actually read properly and navigate easily on his mobile phone. If
only all the houses for sale were easy to see like this one!
He taps one of the thumb friendly buttons and a location map for the
property appears. He taps another one of the thumb friendly buttons and
up pops a contact form, which he promptly completes using the virtual
keyboard on his phone, requesting a viewing as soon as possible.
Sam is a happy man! He’s found a house he likes the look of, had a virtual
tour and made an appointment to view it, all from the comfort of his sofa.
* At Home: Scenario 2
Diane is at home watching her favorite television program that everyone
will be talking about at work tomorrow. During the commercial break she
checks her Facebook and learns that her friend Stella is totally fed up as
she can’t watch the show on tv because she’s tied to the computer in her
home office looking for a new house...

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During the next tv break, Diane pages through a local shopping magazine
she picked up at the coffee shop in town and she sees an ad by a real
estate agent that says:
“Check Out These Houses From Your Smart Phone”
Diane thinks of poor Stella at home on her computer, and curious, she
types in one of the websites on her cell phone’s browser. Seconds later a
website appears that doesn’t look like anything she’s ever seen before...
She doesn’t have to pinch and scroll, she can actually read it properly on
the small screen of her phone. She can even navigate around easily using
the large thumb friendly buttons. All the pictures of the house loaded
quickly and are crystal clear on her phone...
If only Stella knew about these houses in the ad, Diane thinks, and then
she notices the social sharing icons. She smiles and taps the Facebook
icon to instantly send Stella the property websites...
During the next TV break, Diane checks
her Facebook again and it’s just one of
Stella’s friends to see her latest post:
“Watching TV with my family and
house hunting on my phone from
the comfort of my living room...
Thanks Diane, this Realtor’s
websites are Keepers!”

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Small Sites, Big Results!
You can be 100% confident that you will have a ‘top-of-the-line’ Mobile
House Marketing Website that will represent you and your business like you
are cruising around town in luxury Cadillac, and not a KIA (no offense to
KIA, you get the idea).
How do we know? We found that Superstar Corporations use the same
EXACT software that we use to build our mobile sites:
HTML5 CSS3 JQuerry Mobile
This code is the latest and most stable (and fastest) available on the market,
today! Take a look at these Industry Giants using this software for their
mobile website platform:
Why? They use this software because it builds great looking, feature rich
sites that are viewed across the widest range of browsers and mobile
devices…
We started out to build YOU a Cadillac... and we ended up with a
Rolls Royce!

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Buyers and Sellers LOVE these ‘state-of-the-art’ mobile
sites that make the perfect passive marketing tool!
Just put your QR code and website address on all your marketing materials
and on your FOR SALE SIGN in front of the house and let your website do
the work for you to attract a fresh supply of new BUYERS!
Show off your Mobile Listing Website (of a property you are selling) from
your smart phone to IMPRESS SELLERS and get more LISTINGS!

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QR codes in ACTION!
Don’t let today’s mobile technology leave you in
the dust… it’s time for YOU to join the New Wave of
Movers-and-Shakers and SELL more houses!

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the old way…
The new “Smart-and-Ready” way!

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Conclusion
Hopefully this short report has helped you understand just how much of a
tremendous advantage you will gain with a strong mobile presence, and how
important it is for you to give your clients exactly what they need in order
for them to do more business with you…
So the question every Agent should be asking is no longer “Why should I
invest in mobile?” But rather, “How should I invest in mobile?” The starting
point for any Agent to invest in mobile is with a simple mobile
friendly website for each of your property listings.
SUPER SAVINGS DISCOUNT PLAN: Agents who take fast action today
can receive your first mobile website FREE and take advantage of our
REDUCED prices for a limited time ONLY! Type these addresses into
your mobile phone and check out these live demos:
BASIC Mobile Listing Website:
Slide Show 1-5 images www.123ElmStreet.info
PREMIUM Mobile Listing Website
Slide Show 6-15 images www.456ParkPlace.info
*** TEXT THE WORD 456PARK to 80123
PRO Mobile Listing Website
YouTube VIDEO www.94VideoAvenue.info

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***Your competition has already seen this offer and our schedule is
filling up fast, so don’t delay. Get started today before our resources
are fully assigned to clients. Once we reach our maximum limit of
free websites this offer may CLOSE anytime.
HERE’S WHAT TO DO NOW: Select your website design package and
order your free introductory mobile website online today:
https://empiremobi.com/agentspecial
Have questions? Contact me now to setup a free 20 minute consultation on
a first come first serve basis.
Office: 718 805 8493
Larry@GoMobileListing.com
Larry Brandel
Empire Mobile Consultants
GoMobileListing.com
“Smart Phone Ready Property Listings for Smart-and-Ready Agents”

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