As brands look to deliver increasingly communal, dynamic and targeted content online, multiple partners are often involved. Scotts Miracle-Gro looked to digital to architect a web-led strategic shift, transforming the brand's focus from product-centric to consumer-centric. Hear from the brand, the digital agency and the partners who created the new Scotts.com. They'll explore the importance of an open mindset and talk about how brands, agencies and partners can best work together towards a common goal.