With the introduction of Mobile Enterprise Application Platform (MEAP) and implementation of programs like Bring Your Own Device (BYOD) and COPE (Corporate-Owned Personally-Enabled), enterprises are shifting their focus on making their business mobile enabled. The motive behind this strategic transformation is to facilitate customers by providing them better services and solutions. This intention of providing benefits to customers poses a different kind of challenge to enterprises. As most of the company's digital assets are being made available on mobile platform, attackers and miscreants have started targeting mobile devices of individuals who use it both personally and for professional purposes. This has prompted businesses to go for solutions like Enterprise Mobile Security which will enable them to protect the devices of individuals accessing corporate data from any sort of attacks. The market for Enterprise Mobile Security is catching up and this report provides deep insights on how the market is expected to fare in the next five years. It also presents interpretative and easy-to-understand facts on how the current Enterprise Mobile Security market is segmented based on the deployment type, the major verticals that have been implementing Mobile Enterprise Security, and the geographic regions.

1. Enterprise Mobile Security Market - Outlook (2015-19)
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3. Table
of Contents
1. Introduction
1.1. Report Description
1.2. Objective
1.3. Scope of the Research
1.4. Regions Covered
1.5. Key Takeaways
1.6. Key Stakeholders
1.7. Key Terminologies
1.8. List of Abbreviations
2. Executive Summary
2.1. Executive Overview
3. Research and Forecasting
3.1. Research Methodology
3.2. Forecasting Methodology
4. Industry Landscape
4.1. Market Size and Growth
4.2. Competitive Landscape
4.3. Market Share
4.4. Company Classification
4.5. Region Outlook
4.6. Market Metrics
4.7. Porter's Five Forces Model
4.8. Key Drivers Analysis
4.9. Key Constraints Analysis
4.10. Key Opportunities Identified
4.11. Key Challenges Identified
5. Market Segmentation
5.1. Region
5.1.1. Europe
5.1.1.1. Market Size and Forecasting
5.1.1.2. Key Drivers Analysis
5.1.1.3. Key Constraints Analysis
5.1.1.4. Key Opportunities Identified
5.1.1.5. Key Challenges Identified
5.1.1.6. Sub Segments
5.1.1.6.1. Deployment : On-Premise
5.1.1.6.2. Deployment : Cloud
5.1.1.6.3. Industry : Financial Services
5.1.1.6.4. Industry : Healthcare
5.1.1.6.5. Industry : Manufacturing
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4. 5.1.1.6.6. Industry : Retail
5.1.1.6.7. Industry : Public Sector
5.1.1.6.8. Industry : Others
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Introduction 01 5

6. 1. Introduction
1.1. Report Description
With the introduction of Mobile Enterprise Application Platform (MEAP) and implementation of programs
like Bring Your Own Device (BYOD) and COPE (Corporate-Owned Personally-Enabled), enterprises are
shifting their focus on making their business mobile enabled. The motive behind this strategic
transformation is to facilitate customers by providing them better services and solutions. This intention of
providing benefits to customers poses a different kind of challenge to enterprises. As most of the
company?s digital assets are being made available on mobile platform, attackers and miscreants have
started targeting mobile devices of individuals who use it both personally and for professional purposes.
This has prompted businesses to go for solutions like Enterprise Mobile Security which will enable them to
protect the devices of individuals accessing corporate data from any sort of attacks.
The market for Enterprise Mobile Security is catching up and this report provides deep insights on how the
market is expected to fare in the next five years. It also presents interpretative and easy-to-understand facts
on how the current Enterprise Mobile Security market is segmented based on the deployment type, the
major verticals that have been implementing Mobile Enterprise Security, and the geographic regions.
1.2. Objective
1. To understand the Enterprise Mobile Security market across the globe by addressing the challenges faced
by the industry with regards to the adoption of Enterprise Mobile Security.
2. To estimate the size of present global Enterprise Mobile Security market and to forecast its future values.
1.3. Scope of the Research
Scope of the research was limited to understanding the market share across segments. Key drivers,
constraints and challenges along with their impact on various business functions in both short term and
long term were addressed. Segmentations and forecasting was done based on:
1. Verticals
2. Deployment Type (on-premise vs cloud)
3. Region based Segmentation
1.4. Regions Covered
1. North America (US, Canada and Mexico)
2. Europe (United Kingdom, France, Germany, Italy, Spain)
3. APAC (Australia, India, China, Japan, Singapore and others)
4. South America (Brazil, Argentina and others)
5. RoW (Middle East and Africa, South America, Russia and other countries)
1.5. Key Takeaways
The research conducted to understand Enterprise Mobile Security market in different regions of the globe
has revealed some valuable insights. Some of the key take away points involve information given below:
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7. 1. Asia-Pacific region has the highest growth rate followed by Europe. North America still retains the major
portion of the market share.
2. The market for Enterprise Mobile Security was USD 1374.60 million in 2014 and is expected to grow at a
CAGR of close to 28.86% till 2019.
3. Traditional on-premise Enterprise Mobile Security has been widely adopted across the companies.
However, cloud based solutions are growing at close to 30% in most of the developed and developing
economies of the world.
4. Financial services and Healthcare segments have emerged as the greatest contributors to the revenue.
Both these segments deal with customer/patient sensitive data and have been using mobile technologies to
facilitate day-to-day operations thereby requiring solutions like Mobile Enterprise Security.
1.6. Key Stakeholders
1. Enterprise Mobile Security solution and product providers: Enterprise Mobile Security solution providers
will be able to gauge the market more accurately as this will assist them in better decision making. Also, the
product developers would be able to develop products according to the requirement of the customers.
2. End-User companies: Report will provide the end-users, a more clear picture on the solution provider
demographics so that they can choose among the best.
3. Global Investors: Those investors who look to fund new and budding Enterprise Mobile Security provider
startups will get clear picture about the market and its trends.
4. Industry Watchers: Industry and trend watchers are always referred to as trusted advisors who follow
markets. The report would add to their knowledge repository, creating value for their know-how.
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8. 1.7. Key Terminologies
1. APAC: Mainly includes Australia, India, China, Japan, Singapore and other nations in the region
2. Europe: Mainly includes United Kingdom, France, Germany, Spain and other European nations
3. MEA: Mainly includes Israel, South Africa, UAE and other nations
4. North America: Mainly includes United States of America, Canada, Mexico and other North American
nations
5. South America: Mainly includes Brazil and Argentina and other South American nations
6. Enterprise: Companies with an employee headcount above 1001.
7. Mid-Size: Companies with an employee headcount between 501 ? 1000.
8. Small-Business: Companies with an employee up to 500.
9. BYOD (Bring Your Own Device): Bring Your Own Device refers to the policy of permitting employees to
bring their own devices, such as laptops, smart phones and tablets to their workplace.
10. COPE (Corporate Owned, Personally Enabled): A model followed by companies where the company
provides mobile computing devices to its employees and allows it to be use for corporate use and also, as if
it?s their personal device.
11. HIPAA: A federal act that entitles right for people to protect their healthcare information and regulate
the healthcare organizations of the United States.
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9. 1.8. List of Abbreviations
1. BYOD: Bring-Your-Own-Device
2. COPE: Corporate Owned, Personally Enabled
3. USD: United States Dollar
4. CAGR: Compound Annual Growth Rate
5. USA: United States of America
6. APAC: Asia-Pacific
7. IT: Information Technology
8. RoW: Rest of the World
9. TAT: Turn Around Time
10. UK: United Kingdom
11. GDP: Gross Domestic Product
12. BRICS: Brazil, Russia, India, China and South Africa
13. HIPAA: Health Insurance Portability and Accountability Act
14. UAE: United Arab Emirates
15. MEAP: Mobile Enterprise Application Platform
16. R&D: Research and Development
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Executive Summary 02 10

11. 2. Executive Summary
2.1. Executive Overview
There are very less companies in the world that are not moving towards becoming mobile enterprise. With
growing use of mobile devices and with introduction of Mobile Enterprise Application Platform (MEAP),
development of mobile based application to suit enterprises is on the rise. On the other hand, even the
enterprises are falling in line to make their enterprise mobile oriented as they want to reach their customers
more swiftly and in an efficient manner. This has given rise to introduction of programs like Bring Your Own
Device (BYOD) and Corporate-Owned Personally Enabled (COPE) within the organizations.
Use of mobile technologies has its own advantage where, for example, a sales team of an organization can
quickly respond to the queries of customer on-the-go. Also, mobile, no doubt brings agility within the
organization; it also comes with certain risk factors associated with it. Consider a situation where two
employees sitting at different locations are exchanging corporate data using mobile device which they also
use for personal purposes. A small vulnerability that exists in either of the mobile would mean that the
security of the data being exchanged is certainly compromised. This poses a serious threat to the company
if the data involved in exchange is crucial for company?s competency and strategic initiatives.
In order to avoid such situations, those businesses that are going mobile are proactively adopting solutions
like Enterprise Mobile Security, which not only gives security to data but also ensures peace of mind to the
companies using it.
Enterprise Mobile Security market growing upwardly
Increase in mobile related attacks targeting enterprises? digital assets has prompted business to adopt
Enterprise Mobile Security solutions and this would mean that the demand for this software is set to go up.
In 2014, the market for Enterprise Mobile Security was USD 1374.63 million and is expected to grow at a
healthier CAGR. The growth trend is expected to continue at least till the next five years and it is expected
that, going forward, more and more businesses would sought for these kinds of solutions.
Asia-Pacific region is witnessing the maximum growth
Although, North America and the European region contribute to more than 70% of the overall revenue for
Enterprise Mobile Security, the Asia-Pacific region is turning out to be the showstopper in terms of growth
rate. The reason being, that this market, until now had remained untapped and use of mobile technologies
for corporate use was also limited. However, due to recent surge in use of mobile devices by individuals in
this region, the enterprise use of mobile phones is also growing. This has prompted businesses here to go
for solutions like Enterprise Mobile Security as a precautionary step to avoid any attacks or damages to their
corporate data. Businesses here are also growing wise and have started realizing the importance of securing
their data. This again is pushing the demand for Enterprise Mobile Security in this region.
Traditional On-premise paving way for cloud based solutions; Financial and Healthcare have emerged as
the major users
Uses of traditional on-premise Enterprise Mobile Security is still under use and are mostly preferred by large
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12. enterprises who seek for more control over the security of their data. However, due to high costs and
complexities involved in managing these solutions, small and medium businesses prefer to go for cloud
based solutions. Also, enterprises have also started to partially implement cloud based mobile security
solutions for not-so-critical kind of digital assets. This is slowly having a turnaround effect and the revenue
from cloud based solutions is also rising.
Among the verticals, financial and healthcare industries have contributed more to the overall revenue. This
is obvious, as both these organizations deal with critical customer info and has larger use of mobile within
the internal workforce. Also, certain governmental regulations (like for example, HIPAA in the United States)
is also prompting these industries to voluntarily implement these solutions. Other than these other verticals
like manufacturing, retail, education are also expected to start adopting these solutions more vigorously. It
is expected that solutions like these, in the long run, would become vertical independent and whatever may
be the nature of the business carried out, companies would start adopting Enterprise Mobile Security
solutions.
Challenges
The market for Enterprise Mobile Security is growing but there are certain challenges that the solution
providers need to overcome so that the market grows at its full potential. Among these challenges include
the lack of awareness among businesses. Apart from the countries like the United States, Canada, Germany,
United Kingdom and some other European and Asia-Pacific countries, there is no strong market for such
solutions. Some countries like China, Brazil and India have great capabilities to become potential markets
but lack of proper awareness and hesitance of the users to invest in new solutions is holding back the
market.
Addressing these issues and also coming up with new solutions that are highly cost effective would prove to
be boon to the small and medium businesses and also to the solution providers as this would help them
flourish in the growing market.
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Research and Forecasting 03 13

14. 3.1. Research Methodology
Base Year: 2014
Forecasting Period: 2015 - 2019
3.1.1. Sampling
The leading suppliers of each end-user product categories that were chosen to provide a larger
representative sample.
Purposive unit sampling was adopted for every service segment such as verticals, regions, end-users and
others. This was resorted to, in order to elicit the appropriate inputs with regard to the qualitative growth
aspects of the market.
3.1.2. Secondary Research
The research methodology that was carried out was desk research through various journals, association
reports, and in house database to build a knowledge base on various market service segments, product
categories and industry trends.
Various fact based data was analyzed. Some of the sources included:
a. ResearchFox Knowledge Base:
Previous data on the market has been put through a rigorous and comprehensive analysis to analyze
the current state.
b. Desk Research:
Industry reports, annual reports, press releases, webinars, journals and publication, independent rating
agencies and government statistics.
3.1.3. Primary Research
Primary interviews were conducted among various stakeholders:
Product and service companies
Members of associations and alliances
Subject Matter Experts and Evangelists
Consultants and Strategists
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15. 3.1.4. Industry Information
It was essential to understand the current industry landscape, market dynamics, security ecosystem and
competitor metrics. To estimate the global market, Chief Experience Officers (CXOs), Marketing Heads, Sales
Managers and product stakeholders were interviewed.
3.1.5. Technical Information
In addition to the interviews with leading participants for industry-related information, ResearchFox
conducted interviews with Research and Development (R&D) and Design and Development teams to
understand the current usage of the products by service type and also to find out the emerging trends.
Finally, interviews with suppliers were conducted to cross check the validity of information and also to
understand the emerging trends in the end-user segment.
The detailed methodology for primary research is outlined below.
3.1.6. Primary Interview Questionnaire Design
ResearchFox developed a detailed questionnaire, which was used by the analysts as a guide for their
discussions. This process ensured the collection of all necessary data. The questionnaire was designed to
elicit unbiased industry level data (market size, production, sales, and others), that had check points
(questions such as company level information and their position in the industry acted as check points) to
ensure accuracy of the data. The questionnaire included the following sections:
1. Industry level information
2. Characteristics and Dynamics
3. Company-specific information
4. Market segmentation data
3.1.7. Interview Questionnaire Test and Validation
Following the design of the questionnaire, ResearchFox carried out some initial interviews to verify that the
appropriate market and technology data was generated. After the final design of the questionnaire,
ResearchFox began full scale primary research. Specific companies targeted for primary research interviews
were selected based upon market participation. Higher was the entity's profile, more attractive was the
entity.
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16. 3.1.8. Interview Process
As participants respond in the course of an interview, ResearchFox analysts are trained to move from lower
priority and/ or sensitive topics to increasingly key and/or sensitive topics in response to the interviewee's
behavior. This responsive and reflective interview process, combined with the analysts' ability to discuss the
industry and technical issues in an open and sharing environment, allows ResearchFox to probe for key
data, operations, and competitive information. Multiple contacts within a single organization and with an
individual are often planned and/or staged in order to optimize and complete the information gathering
process.
3.1.9. Research Validation
At a point, when 20 percent of the research interviews and/or data collection had been completed,
ResearchFox consultants evaluated the preliminary findings to assure that up-to-date results are in line with
project objectives. The analyst team analyzed the information from the interviews and information was
validated through a combination of the following validation techniques:
Cross checking with other primary data and previously developed in-house research
Review of secondary information, such as trade journals, annual reports and industry directories
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17. 3.2. Forecasting Methodology
3.2.1. Step-by-Step Methodology for Market Estimation and Forecasting
Market Estimation and Forecast Methodology, 2015
Step Method
1
Understand the market mechanism for the market through structured, systematic and theoretically established
norms of analyzing, designing, introducing and quality assurance of the market estimation
2 Measuring the various market drivers, constraints, opportunities and challenges at regular intervals of time
3 Integrate expert-opinion of discussions in consultation with the ResearchFox Analyst team
4 Market estimation and forecast calculation
5 Delphi method and Causal Analysis used as and when required
6
Rigorous quality check with heads of Research Team, Subject Matter Experts and Consultants before final
publication
Source: ResearchFox
Significance and Importance of the Market Forecast, 2015
Sr. No. Significance and Importance
1 Helps revisit on the company's R&D investments
2 Keeps the Sales and Marketing team posted on the market prospects
3 Strategize investment and expansion plans
4 Improve business planning
5 Helps create business aims and set sales figures within the company
6 Aware of the current market competition
7 Support plans for Merger and Acquisition (M&A)
Source: ResearchFox
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