For the complete report, get in touch with us at: info@netscribes.com The Kidswear Market is expected to witness strong growth. Market comprises of manufacturers and retailers. The report provides a brief overview of the market including the estimated market size and growth rate. An analysis of drivers reveals that favourable demographics, growth in organized retail, rise in discretionary income, emergence of kids as an independent consumers and changing fashion trends is driving growth in this sector. The key challenges identified are competition from unorganized sector, rising prices of raw materials, import of cheaper machinery and absence of global export subsidies. The report discusses the current market trends as entry of international players into the market, adult apparel brands launching kids wear, players tying up with the entertainment fraternity, private equity investments and fashion designers focusing on kids wear. The report profiles players and includes information regarding their business and expansion plans. The report also includes the key developments in the sector.

1. Kidswear Market – India
July 2010

2. Executive Summary
Children's apparel includes clothing for kids between a and g years of age
Market Kidswear segment is largely unorganized and fragmented with local players
Kids wear market comprises b% of the total kids retailing market
Drivers Challenges
LE
– Favourable demographic pattern – Rising prices of raw materials
Drivers & – Rise in discretionary income Competition from the unorganized
P
players
Challenges – Growth in organized retail
– Changing fashion trends – Import of cheaper machinery
–
SAM
Kids emerging as independent buyers
Entry of international players
Adult branded apparel makers entering
– Absence of global export subsidies
Increase in private equity investments
Fashion designers focusing on kids
Trends the segment wear
Players tying up with the
entertainment fraternity
Most of the branded players present in the market are engaged in both manufacturing and
retailing
Competition
Players include Company A, Company B, Company C, Company D, Company E, Company F
KIDSWEAR MARKET IN INDIA 2010.PPT 2

3. •Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
KIDSWEAR MARKET IN INDIA 2010.PPT 3

4. Apparel industry is a major industry in India and has been
growing steadily
Apparel Industry – Overview Market Size & Growth – Apparel
•Apparel industry comprises of three segments Volume
vis-à-vis men’s wear, women’s wear and kids’ Value
LE
wear INR bn a% mn units
•This industry in India is largely unorganized 1500 D E 10000
P
C
and fragmented with local and small players B
1000 A
M
•Apparel market provides employment to p mn 5000
500
exports
A
workers directly and another q mn indirectly
S
•Apparel industry accounts for r% of all Indian
•It earns foreign exchange of INR S bn p.a.
0
2005 2006 2007
Apparel Segments – Break Up
2008 2009
0
•Indian apparel exports touched INR T bn in 20-
Apparel Industry
-- - -- as compared to INR INR U bn in 20-- - --
Mens’ Wear Womens’ Wear Kid’s Wear
(x%) (y%) (z%)
Source:
KIDSWEAR MARKET IN INDIA 2010.PPT 4

5. Drivers & Challenges – Summary
Challenges
Drivers Rising prices of raw materials
Favourable demographic pattern Competition from the unorganized
players
Rise in discretionary income Import of cheaper machinery
Growth in organized retail Absence of global export subsidies
Changing fashion trends
Kids emerging as independent buyers
KIDSWEAR MARKET IN INDIA 2010.PPT 5

6. Trends – Summary
Entry of international players
Fashion designers focusing Adult branded apparel
on kids wear makers entering the segment
Key
Trends
Increase in private equity Players tying up with the
investments entertainment fraternity
KIDSWEAR MARKET IN INDIA 2010.PPT 6

7. Competition – Summary (1/2)
SAMPLE
Players Manufacturers Retailers Brands
Company A A
Company B B
Company C C
Company D D
Company E E
Company F F
Company G G
Company H H
Company I I
Company J J
Company K K
Company L L
Source:
KIDSWEAR MARKET IN INDIA 2010.PPT 7

8. Domestic Players in the Market (1/15)
Company Snapshot: Company 1
Corporate Information Financial Performance
Location 1 Revenue
Headquarters Revenue Profit
INR mn Profit / Loss INR mn
Founded 19- - 1,500 100
S 80
Products Product 1 and Product 2 1,000
R 60
Q 40
Person 1 – Vice President (Sales) 500 P
Key People 20
Person 2 – Chief Financial Officer
0 0
E
2004 2005 2006 2007
Business Highlights
PL
• It engages in the manufacture and sale of apparel for kids and young adults in India. The product portfolio includes
M
Product 1, Product 2, Product 3 and Product 4
A
• The Company markets its products through franchisees, retail shops, factory outlets, and multi-brand outlets
S
• Company 1 has a retail brand, Brand 1 which caters exclusively to fashionable young Indians. In ABC 20--, it opened its
new store at Location 2 mall in Location 3. The store is spread over an area of X sq..ft.
• It operates A flagship stores and B EBOs (Exclusive brand outlet). By p --, it plans to launch Y EBOs and U flagship
stores. It plans to spend INR T mn for setting up each flagship store
• Company 1 plans to launch an initial public offer (IPO) to raise INR U bn to fund its expansion plans. It reported
revenues of INR W bn in FY-- and expects to report revenues of INR V bn in FY--
Source:
KIDSWEAR MARKET IN INDIA 2010.PPT 8

9. Thank you for the attention
Kidswear Market - India report is a part of Research on India’s Consumer Goods’ Industry
Series.
For more detailed information or customized research requirements please contact:
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