Social media comments analysis is the process of understanding the sentiments expressed in social media feeds to see how they affect a brand. Through sentiment analysis of comments, companies can use social media-based marketing and advertising to creatively build their brand spotlight. They can confidently leverage insights from a sentiment analysis API for data-backed holistic growth strategies that are customer-centric and compounding.
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2. Table of Contents
● Why Do We Need Social Media Comments Analysis?
● How Is Sentiment Analysis Of Comments Done?
● Which Platforms Are Accessible To Social Media Sentiment
Analysis?
4. Social media comments analysis is the process of understanding
the sentiments expressed in social media feeds to see how they
affect a brand. Through sentiment analysis of comments,
companies can use social media-based marketing and
advertising to creatively build their brand spotlight. They can
confidently leverage insights from a sentiment analysis API for
data-backed holistic growth strategies that are customer-centric
and compounding.
5. Why Do We Need Social Media Comments
Analysis?
Any company that launches a new product, advertising campaign, brand ambassador, store location, or
simply wants to know where it stands in the current market space compared to its competitors, needs to know
how sentiment analysis of comments on social media is done. This gives it a heads up as to what to expect
from a good social media PR standpoint, and also to see what it can do to improve itself.
Overall, social media comments analysis can help businesses with:
● Brand intelligence
● Improving customer experience
● Better sales conversions
● Brand awareness
● Brand loyalty
● Competitor awareness
6. Which Platforms Are Accessible To
Social Media Sentiment Analysis?
As long as a social media platform allows you access to publicly
available data, you can gather that information for social media
listening. Popular platforms from which you can gain sentiment
analysis of comments are: