The India Online study helps in understanding the status and net usage behavior and preferences of online Indians. It not only provides the most recent estimates on the Internet user-ship, growth and penetration in India but also gives a highly 'insightful' understanding of the current net usage behavior and preferences of various types of online Indians.

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India Online 2009 Online Travel Booking
Published on April 2009
Report Summary
The India Online study helps in understanding the status and net usage behavior and preferences of online Indians. It not only
provides the most recent estimates on the Internet user-ship, growth and penetration in India but also gives a highly 'insightful'
understanding of the current net usage behavior and preferences of various types of online Indians.
Table of Content
India Online 2009 1
India Online 2009 Reports 2
Methodology 4
Executive Summary 11
Key Findings 14
Reading the Graphs & Tables 26
Popularity of Online Activities 28
Preferred Net Activities 30
Most Popular Websites 32
Online Buying Behavior 34
Demographic Profile 55
Socio-Economic Profile 67
Economic Profile 73
Net Usage Status 82
Net Usage Dynamics 103
Preferred Net Activities 129
Most Used Websites 140
Most Used Offline Media Brands 201
Segment Wise Detailed Tables 219
Appendix 392
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