Global Microwaveable Foods Industry

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Global Microwaveable Foods Industry
Published on January 2011

Report Summary

This report analyzes the worldwide markets for Microwavable Foods in US$ Million by the following Product Segments: Chilled
Microwavable Foods, Frozen Microwavable Foods, and Shelf Stable Microwavable Foods. The report provides separate
comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and
forecasts are provided for the period 2007 through 2015. Also, a seven-year historic analysis is provided for these markets. The
report profiles 36 companies including many key and niche players such as Beech-Nut Nutrition Corporation, Bellisio Foods, Inc.,
Campbell Soup Company, ConAgra Foods, Inc., General Mills, Inc., Gunnar Dafgård AB, H. J. Heinz, Hormel Foods, Kellogg
Company, Kraft Foods, Inc., McCain Foods, Nestle SA, Pinnacle Foods Group, LLC, Birds Eye Foods, Inc., The Schwan Food
Company, and Windsor Frozen Foods. Market data and analytics are derived from primary and secondary research. Company
profiles are mostly extracted from URL research and reported select online sources.

Table of Content

MICROWAVABLE FOODS MCP-2218
A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3

2. OUTLOOK 4
Microwavable Foods Poised to Surf New Horizons 4
The Future Studded with Optimism & Cheer 4
Global Market Analysis 5
By Region 5
By Product Segment 6

3. MICROWAVABLE FOODS - MARKET INSIGHTS 7
Demand for Microwavable Foods Back in Fore! 7
Microwave Ready Foods - A Trend of the 21st Century 7
Developing Microwavable Foods - A Challenge to Reckon With 8

Global Microwaveable Foods Industry (From Slideshare) Page 1/15


Microwavable Foods Demand Greater Freezer Space in Retail Outlets 9
The Packaging Industry Going Green 9
A Synopsized Review of Trends in Vogue 10
Rising Microwave Oven Sales Boosts Market 10
Frozen Microwavable Pizzas Rising Admirably in Domestic Ovens 11
Market Acceptance Yet to Garner Speed 12

4. MARKET DRIVERS 13
The Renaissance of Cooking - Breaking Away from the Victorian
Past 13
Changing Lifestyles & Demographics Continue to Pull the
Trigger on Growth 13
Convenience Muscles Growth 14
Changing Landscape of Convenience Foods & Drinks 15
Growth in Precooked/Ready Meals Propel Microwave Cooking 16
Magnetism of Microwave Ovens Spur Growth 17
Innovations Spruce Up the Market 18

5. ISSUES CONFRONTING THE INDUSTRY 19
The Technology of Microwaving Food Questioned 19
Health Issues & Safety of Cooking Containers and Foils 19
Microwaving Bakery Products - Unraveling the Complications of
a Longstanding Problem 19

6. THE DYNAMICS OF PACKAGING 21
Advancements in Packaging Technology - A Primary Factor
Underpinning the Return of Microwavable Foods 21
The Art of Packaging - Striking a Balance Between
Functionality and Cost 22
The Concept of Passive and Active Packaging 23
Other Innovations in Microwave Packaging 24
Unique Susceptor Based Packaging for Microwavable Foods 25

7. PRODUCT PROFILE 26
Origin of Microwavable Foods - A Perspective 26
Microwave Magic Spawns Emergence of Microwavable Food Products 27
Food Products Designed for Microwave Cooking 28

8. MICROWAVE OVENS - AN INTRODUCTION 30
A Prelude to the Enabling Technology of Microwavable Foods 30
Evolution of Microwave Ovens - A Classic Tale of Accidental
Discovery 30
Growing Relevance of Microwave Ovens in the Modern World 30
Functionalities of a Microwave Oven 31
Popular Consumer Uses of Microwave Ovens 32
Intricacies Involved in Microwave Cooking 32
Common Standards to Blueprint Microwave Ovens for Greater
Synchronization with Food Products 32



Demand for Microwave Ovens Continues to Spiral 33
Microwave Ovens - Improved, Altered & Perfected to Meet
Native Requirements 34

9. PRODUCT INTRODUCTIONS/ INNOVATIONS 36
AYS Sdn Launches Sri Kulai Microwaveable Halal Frozen Ready-
to-eat Meals 36
ConAgra Foods Unveils Reformulated Di-acetyl-Free ACT II(r) and
Orville Redenbacher's(r) Microwave Popcorn 36
ConAgra Rolls Out Three New Frozen Entrées 36
Campbell Expands Lower Sodium Product Line 37
Hormel Foods Unveils Hormel(r) Compleats(tm) Microwaveable Meals 37
Morningstar Introduces Two New Flavors in Veggie Bites 37
Kraft Foods Introduces New DiGiorno(r) Harvest Wheat Crust Pizza 37

10. RECENT INDUSTRY ACTIVITY 38
Hormel Foods Purchases Country Crock(r) Chilled Side Dish Range
from Unilever 38
Pinnacle Foods Group Acquires Birds Eye Foods 38
HJ. Heinz Acquires Golden Circle 38
General Mills Sells Pop Secret(r) Popcorn Business to
Diamond Foods 38
Michelina's Changes Name to Bellisio Foods 38

11. CORPORATE ACTIVITY IN RECENT PAST- A PERSPECTIVE BUILDER 40
Blackstone Group Acquires Pinnacle Foods Group 40
Totino's and Jeno's Recommence Pepperoni-topped Frozen Pizza
Shipments 40
Beech-Nut to Build New Production Facility in Florida 40
Smithfield Foods Acquires Businesses of ConAgra Foods 41
Pinnacle Foods Acquires Assets of Dial Corporation 41
Kallis & France Enters into an Agreement with ACF 41
ConAgra Divests Seafood Businesses to Singleton Fisheries and
Trident Seafoods 41
Hormel Foods Enters into Agreement with Provena Foods 41
Unilever Signs Agreement with Permira to Divest its Frozen
Foods Business 41
Heinz Acquires Nancy's Desserts and Appetizers Business 42
Schwan's Venture Group Acquires T&N Foods 42

12. FOCUS ON SELECT GLOBAL PLAYERS 43
Beech-Nut Nutrition Corporation (US) 43
Bellisio Foods, Inc. (US) 43
Campbell Soup Company (US) 43
ConAgra Foods, Inc. (US) 44
General Mills, Inc. (US) 45
Gunnar Dafgård AB (Sweden) 45
H. J. Heinz (US) 45



Hormel Foods (US) 46
Kellogg Company (US) 46
Kraft Foods, Inc. (US) 47
McCain Foods (Canada) 47
Nestle SA (Switzerland) 47
Pinnacle Foods Group, LLC (US) 48
Birds Eye Foods, Inc. (US) 48
The Schwan Food Company (US) 49
Windsor Frozen Foods (US) 49

13. GLOBAL MARKET PERSPECTIVE 50
Table 1: World Recent Past, Current & Future Analysis for
Microwavable Foods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 50

Table 2: World Historic Review for Microwavable Foods by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2000 through 2006 (includes corresponding
Graph/Chart) 51

Table 3: World 11-Year Perspective for Microwavable Foods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for Years 2005, 2010 &
2015 (includes corresponding Graph/Chart) 52

Chilled Microwavable Foods by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual Sales

Table 5: World Historic Review for Chilled Microwavable Foods
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
Graph/Chart) 54

Table 6: World 11-Year Perspective for Chilled Microwavable
Foods by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding



Japan), Middle East and Latin America Markets for Years 2005,
2010 & 2015 (includes corresponding Graph/Chart) 55

Frozen Microwavable Foods by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual Sales

Table 8: World Historic Review for Frozen Microwavable Foods
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
Graph/Chart) 57

Table 9: World 11-Year Perspective for Frozen Microwavable
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for Years 2005,

Shelf Stable Microwavable Foods by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2007 through

Table 11: World Historic Review for Shelf Stable Microwavable
Foods by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2000 through 2006 (includes

Table 12: World 11-Year Perspective for Shelf Stable
Microwavable Foods by Geographic Region - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 61

14. THE UNITED STATES 62
A.Market Analysis 62
Current & Future Analysis 62
Food Trends 62
Top 10 Food Selection Concerns in the US 63



Microwavable Food Products Make Merry on Retailer Shelves 63
Microwavable Popcorn Market - A Synopsized Review 64
Table 13: Microwave Popcorn Market in the US (2003-2005):
Imports in US$ Million (includes corresponding Graph/Chart) 65
B.Market Analytics 65
Table 14: US Recent Past, Current & Future Analysis for
Microwavable Foods by Product Segment - Chilled Microwavable
Foods, Frozen Microwavable Foods and Shelf Stable
Microwavable Foods Markets Independently Analyzed with

Table 15: US Historic Review for Microwavable Foods by
Product Segment - Chilled Microwavable Foods, Frozen
Microwavable Foods and Shelf Stable Microwavable Foods

Table 16: US 11-Year Perspective for Microwavable Foods by
Product Segment - Percentage Breakdown of Dollar Sales for
Chilled Microwavable Foods, Frozen Microwavable Foods and
Shelf Stable Microwavable Foods Markets for Years 2005, 2010
& 2015 (includes corresponding Graph/Chart) 66

15. CANADA 67
Market Analysis 67
Table 17: Canadian Recent Past, Current & Future Analysis
for Microwavable Foods by Product Segment - Chilled
Microwavable Foods, Frozen Microwavable Foods and Shelf
Stable Microwavable Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2007
through 2015 (includes corresponding Graph/Chart) 67

Table 18: Canadian Historic Review for Microwavable Foods by

Table 19: Canadian 11-Year Perspective for Microwavable
Foods by Product Segment - Percentage Breakdown of Dollar
Sales for Chilled Microwavable Foods, Frozen Microwavable
Foods and Shelf Stable Microwavable Foods Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 68

16. JAPAN 69



Market Analysis 69
Table 20: Japanese Recent Past, Current & Future Analysis

Table 21: Japanese Historic Review for Microwavable Foods by

Table 22: Japanese 11-Year Perspective for Microwavable

17. EUROPE 71
Historic Market Data 71
Table 23: European Microwave Market (2004): Penetration
Rate by Select Countries - UK, Germany, France, Spain, and
Italy (includes corresponding Graph/Chart) 71
Table 24: European Recent Past, Current & Future Analysis
for Microwavable Foods by Geographic Region - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Graph/Chart) 72

Table 25: European Historic Review for Microwavable Foods by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed

Table 26: European Recent Past, Current & Future Analysis



Table 27: European Historic Review for Microwavable Foods by

Table 28: European 11-Year Perspective for Microwavable
Sales for France, Germany, Italy, UK, Spain, Russia and Rest
of Europe Markets for Years 2005, 2010 & 2015 (includes

Table 29: European 11-Year Perspective for Microwavable

17a. FRANCE 78
Market Analysis 78
Table 30: French Recent Past, Current & Future Analysis for

Table 31: French Historic Review for Microwavable Foods by

Table 32: French 11-Year Perspective for Microwavable Foods
by Product Segment - Percentage Breakdown of Dollar Sales
for Chilled Microwavable Foods, Frozen Microwavable Foods
and Shelf Stable Microwavable Foods Markets for Years 2005,

17b. GERMANY 80
Market Analysis 80
Table 33: German Recent Past, Current & Future Analysis for




Table 34: German Historic Review for Microwavable Foods by

Table 35: German 11-Year Perspective for Microwavable Foods

17c.ITALY 82
Italian Attitudes Towards Microwave Cooking - An Insight 82
Table 36: Italian Recent Past, Current & Future Analysis for

Table 37: Italian Historic Review for Microwavable Foods by

Table 38: Italian 11-Year Perspective for Microwavable Foods

17d.THE UNITED KINGDOM 85
Market Overview 85
Snacking Trend Driving Microwavable Foods Market 85
Table 39: UK Recent Past, Current & Future Analysis for




Table 40: UK Historic Review for Microwavable Foods by

Table 41: UK 11-Year Perspective for Microwavable Foods by
Product Segment - Percentage Breakdown of Dollar Sales for
Chilled Microwavable Foods, Frozen Microwavable Foods and
Shelf Stable Microwavable Foods Markets for Years 2005, 2010
& 2015 (includes corresponding Graph/Chart) 87

17e. SPAIN 88
Market Analysis 88
Table 42: Spanish Recent Past, Current & Future Analysis for

Table 43: Spanish Historic Review for Microwavable Foods by

Table 44: Spanish 11-Year Perspective for Microwavable Foods

17f.RUSSIA 90
Consumption of Microwavable Foods on the Rise 90
Table 45: Russian Recent Past, Current & Future Analysis for




Table 46: Russian Historic Review for Microwavable Foods by

Table 47: Russian 11-Year Perspective for Microwavable Foods

17g.REST OF EUROPE 93
Focus on Select Markets 93
Finland 93
Ireland 93
Table 48: Rest of Europe Recent Past, Current & Future
Analysis for Microwavable Foods by Product Segment - Chilled

Table 49: Rest of Europe Historic Review for Microwavable
Foods by Product Segment - Chilled Microwavable Foods,
Frozen Microwavable Foods and Shelf Stable Microwavable
Foods Markets Independently Analyzed with Annual Sales

Table 50: Rest of Europe 11-Year Perspective for
Microwavable Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Chilled Microwavable Foods, Frozen
Markets for Years 2005, 2010 & 2015 (includes corresponding
Graph/Chart) 96

18. ASIA-PACIFIC 97



Focus on Select Markets 97
China 97
Microwavable Popcorn Market 97
Taiwan 98
Microwavable Foods Market 98
Table 51: Asia-Pacific Recent Past, Current & Future

Table 52: Asia-Pacific Historic Review for Microwavable

Table 53: Asia-Pacific 11-Year Perspective for Microwavable

19. THE MIDDLE EAST 102
Microwavable Foods Market in the UAE 102
Table 54: Middle East Recent Past, Current & Future Analysis

Table 55: Middle East Historic Review for Microwavable Foods
by Product Segment - Chilled Microwavable Foods, Frozen

Table 56: Middle East 11-Year Perspective for Microwavable




20. LATIN AMERICA 105
Market Analysis 105
Table 57: Latin America Recent Past, Current & Future

Table 58: Latin America Historic Review for Microwavable

Table 59: Latin America 11-Year Perspective for Microwavable

COMPETITIVE LANDSCAPE

Total Companies Profiled: 36 (including Divisions/Subsidiaries - 43)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 30
Canada 1
Japan 1
Europe 8
The United Kingdom 4
Rest of Europe 4
Asia-Pacific (Excluding Japan) 3
------------------------------------------


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