Global Snack Foods Industry

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Global Snack Foods Industry
Published on February 2011

Report Summary

This report analyzes the worldwide markets for Snack Foods in Thousand Tons and US$ Million by the following Product Segments -
Salted Snacks (Potato Chips, Tortilla/Corn Chips, Meat Snacks, Snack Nuts, Popcorn (RTE & Microwaveable), Pretzels, Cheese
Snacks, & Others), Bakery Snacks (Includes Confectionery Snacks), and Specialty & Frozen Snacks. The report provides separate
comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and
forecasts are provided for the period 2007 through 2015. Also, a seven-year historic analysis is provided for these markets. The report
profiles 344 companies including many key and niche players such as The Bachman Company, ConAgra Foods, Chips Group,
Tohato, Inc., General Mills, Inc., Groupe Danone, Herr Foods Inc., Intersnack Knabber-Gebäck GmbH & Co. KG, Jack Link's,
Kellogg Company, Kraft Foods, Cadbury Schweppes, Plc., Kraft Foods Global, Kraft Foods International, Nabisco, Inc., Mission
Foods Corporation, Nestlé USA, Oberto Sausage Company, PepsiCo, Frito-Lay, Walkers Snack Foods Ltd., Quaker Oats Ltd.,
Procter and Gamble Company, Pepperidge Farm, Inc., The Hain Celestial Group, Inc., United Biscuits Finance Plc, Utz Quality
Foods, Weaver Popcorn Company, Inc., and Yamazaki Baking. Market data and analytics are derived from primary and secondary
research. Company profiles are mostly extracted from URL research and reported select online sources.

Table of Content

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
1. Salted Snacks 4
Potato Chips 4
Tortilla & Corn Chips 4
Meat Snacks 4
Snack Nuts 5
Popcorn (RTE & Microwaveable) 5
Pretzels 5
Cheese Snacks 5
Others 5
2. Bakery Snacks (Includes Confectionery Snacks) 5
3. Specialty & Frozen Snacks 5

2. INDUSTRY OVERVIEW 6
Market Analysis 6

Global Snack Foods Industry Page 1/22


Regional Analysis 6
Short Market Sizzlers 6
Global Market: A Quick Primer 7
Recession Leads to a Moderate Performance for SnackFoods Globally 8
Manufacturers Jostle with Each Other to Revive Dwindling Sales
and Profit Margins 8
Domination of PepsiCo as a Leading Player in the Snacks Market 9
Table 1: Global Market for Sweet and Savory Snacks (2008):
Percentage Breakdown of Retail Value Sales by Companies -
PepsiCo Inc, Procter & Gamble Co, Kraft Foods Inc, Calbee
Foods Co., Ltd, ConAgra Foods, Inc, Private Label and Others
(includes corresponding Graph/Chart) 9
Snacks - An Outlook 10
Latest Trends and Issues in the Market 10
Health Factor Reigns Supreme 10
Disparate Growth Drivers for Developed and Emerging Markets 10
Private Label Frozen Appetizers Thrive During Recession 10
Steps Towards Reduction of Salt Content in Snacks 11
Mounting Snack Food Sales through Drug Stores 11
Demand for Healthy, Cereal Bars on the Rise 11
Innovative and Health-Focused Positioning of Cereal Bars
Keeps Cash Registers Ringing 12
Gluten-free Snacks, the New Growth Buzzword 13
Gluten-Free Product Introductions for 2007 and 2008 13
Table 2: Global Gluten-Free Food Product Introductions
(2007-2008): Breakdown by Number of Introductions in Top
Ten Sub-Categories - Savory/Salty Snacks, Meat Products,
Snack/Cereal/Energy Bars, Baby Savory Meals & Dishes,
Baking Ingredients & Mixes, Baby Fruit Products, Desserts &
Yogurts, Sweet Biscuits & Cookies, Savory Biscuits &
Crackers, Cheese and Cooking Sauces (includes corresponding
Graph/Chart) 13
Snack Foods with Nuts and Seeds Going Strong 14
Sales of Block Chocolates Soar in Recession 14
Sports Nutrition Cereal - A New Entrant 14
Unveiling A World of Opportunity 14
A Peek Into What Drives the Snack Foods Industry 15
Characteristic Traits of the International Snacks Market 16
Convenience: A Crucible of Snack Success 16
On The Move Snacking 17
Lunch Foods Under the Snack Attack 17
The Winning Recipe 17
Grain Based Snacks: Playing At Center Court 18
Innovation is the Name of the Game in the Crowded Marketplace 18
Chip & Dip Snack Solutions: Whipping Up Lather 19
Meat Snacks Gain in Popularity 19
Flavor Innovation in Meat Snacks: A Road Widely traveled 20
Meat Snacks: Market Scorecard 20
Health Awareness Leads to Product Shifts 20
Widespread Obesity & Diabetes Reshape the Snack Foods Industry 21



FDA's Ruling On Carb & Trans-Fat Labeling: Implications 21
Industry Squeamish Over the Continued Success of Low Carb
Products 22
Snacks: Destiny' Child 22
RTE Popcorn Elbowed Aside by Microwave Popcorns 22
Increase in the Occasions for Snacking 22
Snack Foods in North America Diversifies: Variety is the Spice
of the Market 23
Snack Nuts: The Choice of the Modern Health Conscious Prosumer 23
Health Profile of Nuts 23
World Renowned Countries for Snack Nuts 24

3. PRODUCT OVERVIEW 25
Snack Foods: A Primer 25
High Performance Product Segments 25
Low Performance Segments 25
'The Low Fat Hullabaloo' 25
What Scientists Say 26
A Peek Into Select Snack Categories 27
Salted Snacks 27
Potato Chips 27
Tortilla & Corn Chips 27
Meat Snacks 27
Snack Nuts 27
Popcorn (RTE & Microwaveable) 28
Pretzels 28
Cheese Snacks 28
Bugles 28
Others 29
Bakery Snacks (Includes Confectionery Snacks) 29
Specialty & Frozen Snacks 29

4. PRODUCT INNOVATIONS/INTRODUCTIONS 30
Sensible Portions Launches Three New Snack Food Products 30
Planters Division Launches Flavor Grove Line of Roasted Almonds 30
Pretzelmaker® Launches Mini Pretzel Dogs 30
Kashi® Launches New Cranberry Walnut Fruit and Grain Bars 30
Reliv International Launches New Relivables Range of Soy Nuts
and Snack Bars 31
Tropical Foods Re-Launches Organic Acres Range of Snacks 31
Gamer Grub to Launch New Flavors in Performance Snack Foods Range 31
Boulder CanyonTM to Launch New Flavors of Natural Potato Chips 31
Johnsonville Launches Deli Bites 32
Orville Redenbacher Rolls Out Spicy Nacho, Instant Popcorn 32
Glutino Food Introduces Glutten-Free, Chocolate Coated Pretzels 32
Kettle Brand to Unveil Kettle Brand TIAS Chips 32
Frito-Lay North America Extends Low Salted Chips Range 32
Pop Weaver Unveils Microwave Popcorn Soaked in Canola Oil 33
Snack Factory Rolls Out Modern Classics Pretzel Crisps Range 33
Mars Unveils M&M's Pretzel Chocolate Candies 33



Mariani Nut Launches Almond Snacks 33
RhythmTM Superfoods Rolls Out RhythmTM Kale Chips 33
Mission Foods Launches Whole Wheat Tortillas 33
Corazonas Food to Launch Snack Food Line that Claims to Reduce
Cholesterol 34
Fresherized Foods to Introduce Wholly Queso Novel Snack Food
Product Line 34
Tulip Introduces Wicked Pig Meat Snacks 34
Hostess® Unveils Breakfast Classics, Line of Breakfast Foods 34
General Mills Foodservice Introduces Golden Grahams Snack Bar 34
Fred's For Starters Launches New Mini-Meal Bites 34
THANASI Foods Unveils BIGSTM Sunflower Seed Snacks 35
HAPPYFAMILY Launches Organic Baby Snack, HAPPYBABYPUFFS 35
Parle Agro Introduces HIPPO Snack Brand 35
Frito-lay Launches Giant Cheetos 36
Mars Snackfood Expands Range of Chocolate Treats 36
Kraft Foods Rolls Out Mikado, On-the-go Chocolate Sweet Biscuit 36
Mediterranean Delights Launches Hummus To Go, On-the-go Snack 36
Gourmet Popcorn Shops Introduces Popcornsicle, a Popsickle Stick 36
French Meadow Bakery Introduces Gluten-Free Tortillas 36
French Meadow Extends Tortilla Range by Adding Three New
Varieties 36
Shearer's Foods Launches TangosTM Brand of Tortilla Chips 37
Frito-Lay India Unveils Aliva Crackers in India 37
Cape Cod Introduces New Potato Chip Variety 37
Kettle to Launch Mature Cheddar and Red Onion Crisps in Small
Bags 37
Intersnack Unveils Christmas Range of Pretzels 37
Biosilo Foods Unveils Gamer GrubTM Range of Performance Snacks 37
Klement's Sausage Launches Novel Meat Snack 38
Solae Launches SUPRO®, Protein Rich Soy Nugget 38
Klement's Sausage Launches Chorizo Snack Stick, Meat Snack 38
Burger King Launches 'Onion Rings' Puffed Snack 38
ACE Bakery Rolls out Artisan Granola in Ontario 39
Globe Group Introduces Cornitos, Corn Chips in India 39
Joseph BanksTM Launches Cassava Chips 39
General Mills Foodservice Rolls out Honey Nut Cheerios® Cereal
Snack Mix 39
Cape Cod Potato Chips Launches Three New Potato Chip Flavors 40
Pepperidge Farm Introduces 'Pepperidge Farm Goldfish Mix-Up
Adventures' Snack 40
Walkers to Launch Walkers Baked and SunBites in Sharing Bags 40
Intoxi-Tators Launches Intoxi-Tators Cocktail-Inspired Potato
Chips 40
Kraft Foods Rolls out Kraft Macaroni & Cheese Crackers 40
Frito-Lay North America Introduces 'Pinch of Salt' Low-Sodium
Snack Chips 41
Kettle Foods Launches 'Death Valley Chipotle' Potato Chips 41
Pepperidge Farm Rolls out 'Pepperidge Farm Baked Naturals' Snacks 41
Miss Vickie's Rolls out Six New Snack Varieties 41



Mary's Gone Crackers Launches 'Mary's Gone Crackers Sticks &
Twigs' Stick-Snack 41
Lifeway Foods Introduces 'Kefir Wellness' Probiotic Snack Bars 42
Kellogg Launches Special K BlissTM Snack Bars 42
Tribe Mediterranean Foods Rolls out Tribe All Natural 2oz
Snackers 42
Bachman Launches Restaurant Style Tortilla Chips 42
Pepperidge Farm Launches Montieri Cookies and New Flavors of
Verona Cookies 42
Salty Dog Introduces New Line of Chilli-Flavored Snacks 43
Kim and Scott's Gourmet Pretzels Rolls out New Breakfast
Pretzel Line 43
General Mills Foodservice Introduces Fiber OneTM Chewy Bars 43
FunkyChunky® Launches FunkyChunky Peanut Butter Pretzels 43
Shearer's Foods Launches New Range of Rippled Potato Chips 44
Jack in the Box Rolls Out Taco Nachos 44
Sunny Crunch Foods Unveils Probiotic Cereal Bars 44
Kashi Company Launches TLC Fruit & Grain Bars 44
Kettle Foods Launches New Sweet Onion Potato Chips 45
Kellogg Introduces New Special K Brand Snacks 45
Kraft Foods Unveils Low Fat Snack Foods Range 45
Kettle Foods Rolls Out New Sea Salt & Vinegar Flavored Potato
Chips 45
Walkers Rolls Out Red Sky Potato Chips 45
Kettle Food Launches Kettle Jalapeno Potato Chips 45
Flowers Foods Specialty Unveils Two New Snack Items 46
Lyme Regis Fine Foods Unveils Chewy Fruit Bars 46
Pepsi Foods Extends Snacks Products Line by Adding Two New
Flavors 46
Walkers Snack Foods Expands Snack Foods Range 46
Fonterra Introduces PowerProtein Line of Functional Dairy Foods 46
LUNA® Introduces Luna Minis Nutrition Bar 47
Diamond Foods to Expand Product Portfolio by Adding Emerald
Snack Nuts 47
Eagle Snacks to Launch Two Latest Snack Food Products, Bursts!
and Poppers! 47
China Marine Food Group Introduces Three New Snack Foods 47
Frito-Lay Unveils TrueNorth, a Range of Unprocessed Nut Snacks 48
Mission Foods Rolls Out Latest Trans Fat Free Snack Foods 48
Mellace Introduces Snacktrition Range of Dried Fruit and Nut
Snacks 48
Amish Naturals Rolls Out Chewy Granola Bars in New Flavors 48
Kellogg Unveils Two New Snack Product Ranges, Cereals & Snacks
and Health & Wellness 48
Corazonas Foods Introduces Corazonas Heart-Healthy Potato Chips 49
Herr Foods Launches Blue Kettle Cooked Potato Chips 49
United Biscuits UK Introduces Twiglets Range in New Packages 49
Snyder's of Hanover Introduces First-of-its-kind MultiGrain
Pita Chips 49



5. PRODUCT LAUNCHES IN THE RECENT PAST - A PERSPECTIVE BUILDER 50
Frito-Lay Launches Healthier Snacks 50
ITC Introduces New Brand of Snacks, Bingo 50
Tivit Introduces Nature's Sugar Free Snacks 50
United Biscuits Re-Launches Family Snack Brands 50
Kettle Rolls Out New Variant Crisps 51
Godrej Agrovet Releases New Vegetarian and Chicken Snacks 51
Godrej Agrovet Launches Yummiez Vegetarian Snacks 51
Sun Valley Introduces New Healthy Snack Line 51
Kettle Expands Crispy Bakes Varieties 52
Bakehouse Introduces New Pretzel Snack 52
Frito-Lay Launches New Tortilla Chips and Dips 52
Kellogg Launches Nutri-Grain' Fruit & Nut Bars 52
Herr's Introduces All-Natural Snacks 53
Herr's Launches New Tortilla Chips 53
Oh Boy! Oberto Introduces Low Calorie Meat Snacks 53
Stouffer's Introduces Corner Bistro Flatbreads 54
McDonald's Introduces Snack Wrap' Varieties 54
Herr's Launches Baby Back Ribs Kettle Cooked Potato Chips 54
Jay's Launches Mexican Short Eats 54
United Biscuits Launches Healthier Hula Hoops 55
Tyson Launches Tyson Any'tizers 55

6. RECENT INDUSTRY ACTIVITY 56
Raisio Takes Over Glisten of the UK 56
J & J Snack Foods Takes Over California Churros 56
Flowers Foods Takes Over Leo's Foods 56
Diamond Foods Takes Over Kettle Foods 56
ConAgra Foods Acquires Assets of American Pie 56
ConAgra Takes Over Elan Nutrition 56
Shearer's Foods Inc. Takes Over Snack Alliance 57
CSM Acquires Best Brands 57
VMG Partners Take Over Snack Factory 57
PepsiCo Takes Over Peruvian Snack Business, Karinto S.A.C 57
Monogram Food Solutions Acquires American Foods Group's
Virginia Unit 57
Tootie Pie Collaborates with Kraft Foods 58
Kraft Foods Divests Cadbury's Business in Romania to Oryxa
capital 58
Grupo Bimbo, S.A.B. de C.V. Acquires Weston Foods 58
TGF Management and Austin Ventures Take Over Sterling Foods 58
Federal Foods Enters into Distribution Agreement with San Carlo 59
Frito-Lay Enters into Agreement with Jack Link's Beef Jerky to
Introduce Meat Snacks 59
Zetar to Divest Baked Snacks Business to Focus on Core Business 59
The Hain Celestial Group Acquires Daily Bread 59
Bickel's Snack Foods Acquires Troyer Potato Products 60
Mars Takes Over Wm.Wrigley Jr. Company 60
CAPEXIT Takes Over BREAD & CO. 60
Lion Capital Takes Over Advang Holding B.V. 60



The Vandemoortele Group Acquires Group Panavi 61
Olympus Partners Takes Over Ann's House of Nuts 61
World Gourmet Marketing Snaps Up Rivard Popcorn 61
The Real McCoy Acquries Campbell Soup's Snack Business 62
Panrico Takes Over Artiach AB 62
The Hain Celestial Group Acquires Two Brands and Oregon-based
Production Unit 62
Lance Acquires Brent & Sam's 62
Vivartia Snaps Up Nonni's Food 63
Bridgepoint Capital Acquires Pret A Manger 63
Mistral Equity Partners Takes Over Shearer's Foods 63
VISTAR Snaps Up Marjack Co., Inc. 63
Kellogg Acquires United Bakers OJSC 63
H. J. Heinz Takes Over Benedicta 64
Berli Jucker Takes Over Jacy Foods 64
New Life Scientific Takes Over EBR Wellness Products 64
Ian's Snaps Up Healthy Handfuls Trademark 64
Marfrig Acquires Mirab S.A 64
Kellogg Takes Over IndyBake Products' Manufacturing Facility 64
Kellogg Acquires Brownie Products' Manufacturing Plant 65
Temptation Foods to Acquire Trademarks of Convenient Foods 65
Hengan International to Acquire Majority Interest in QinQin
Foodstuffs Group 65
Universal Robina to Acquire General Milling's Snack Business 65
PepsiCo Enters Strauss Group Form a Joint Venture, Sabra 66
FFI Holdings Acquires Golden Popcorn 66
Nestle Hungaria Kft Snaps Up Balaton from Kraft Foods 66
NexCen Brands Takes Over the Great American Cookie Company 66
Lance, Inc. Acquires Archway Cookies LLC 67
Kellogg Company Takes Over Specialty Cereals Pty Limited 67
Tayto Golden Wonder Acquires Red Mill 67
Cadbury Schweppes to Divest Monkhill Business to Tangerine
Confectionery 67
PepsiCo to Take Over Penelopa 67
Kellogg to Acquire Recipes and Brands of Mother's Cake & Cookie 68
PepsiCo to Take Over Spitz International 68
Bunge to Acquire Corn Products International 68
Associated British Foods Merges W Jordan & Son (Silo) with Ryvita 68
Flowers Foods Merges with Holsum Bakery 69
China Marine Food Group to Expand Sales Network 69
Nissin Foods to Enter Russian Market 69
PepsiCo Extends Contract with SUBWAY® Restaurants 69
PepsiCo's Snack Products Division to Expand Plant Capacity in
Kolkata 69
Cargill Establishes New Snacks and Cereal Product Innovation
Center in Minnesota 70
Kraft to Divest Snacks Businesses in the Baltic and Nordic
countries to FEPCO 70

7. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER 71



PepsiCo Acquires 50% Stake in Strauss 71
Lance Acquires Minority Stake in Late July Snacks LLC 71
Tayto Group Acquires Sirhowy Valley Foods 71
Duc Starts Acquires Cobral 71
Northern Foods Pockets Ethnic Cuisine 71
Glisten Acquires FDS 71
Freedom Foods Acquires Norganic 72
ABF Attains 20% Stake in W Jordan & Sons 72
NexCen Pockets Two Subsidiaries of Mrs Fields 72
J & J Snack Foods Completes Acquisition of Frozen Fruit Bar
Brands 72
J & J Snack Foods Completes Acquisition of Hom/Ade Foods 73
J & J Snack Foods Takes Over Radar 73
Wessanen and Rabo Capital Establish a New Frozen Snack Company 73
Cadbury Schweppes Acquires Majority Stake in Romanian
Confectioner 73
Zetar Snacks Acquires Britannia 74
Clearly Canadian Takes Over DMR Foods 74
Ralcorp Acquires Bloomfield Bakers 74
Premier Foods Acquires RHM 74
AB Foods Takes over Patak's 75
Hershey Acquires Majority Stake in Godrej 75
PepsiCo to Inaugurate a Second Snack Capacity in Russia 75
Kraft to Acquire DANONE's Biscuits and Cereal Products Business 75
Orkla Purchases MTR Foods in India 76
Goodman to Acquire Campbell 76
CHAMP to Acquire Sunbeam 76
Diamond Foods Expands Club Channel Distribution 76
Mission Enters into Partnership with Sara Foster 77
Rich-SeaPak Changes Name to Rich Products' 77
Sibirsky Commences Snacks Production in Tashkent 77
KFC Appeals to Vatican Officials 77
ITC Enters into Organized Snacks Sector 78
Stella D'oro Signs Distribution Agreement with Premier 78
Arca to Acquire Bokados 78

8. FOCUS ON SELECT GLOBAL PLAYERS 79
The Bachman Company (USA) 79
ConAgra Foods Inc. (USA) 79
Chips Group (Finland) 79
Tohato Inc. (Japan) 79
General Mills Inc. (USA) 79
Groupe Danone (France) 80
Herr Foods Inc (USA) 80
Intersnack Knabber-Gebäck GmbH & Co. KG (Germany) 81
Jack Link's (USA) 81
Kellogg Company (USA) 81
Kraft Foods (USA) 81
Cadbury Schweppes, Plc. (UK) 82
Kraft Foods Global, Inc. 82



Kraft Foods International 82
Nabisco Inc. (USA) 82
Mission Foods Corporation (USA) 83
Nestlé USA Inc. (USA) 83
Oberto Sausage Company (USA) 83
PepsiCo (USA) 83
Frito-Lay (USA) 84
Walkers Snack Foods Ltd (UK) 85
Quaker Oats Company (USA) 85
Procter and Gamble Company (USA) 86
Pepperidge Farm Inc. (USA) 86
The Hain Celestial Group Inc. (USA) 86
United Biscuits Finance Plc (UK) 86
Utz Quality Foods Inc. (USA) 87
Weaver Popcorn Company Inc. (USA) 87
Yamazaki Baking (Japan) 87

9. GLOBAL MARKET PERSPECTIVE 88
Analytics by Value 88
Table 3: World Recent Past Current & Future Analysis for
Snack Foods by Geographic Region- US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 88

Table 4: World Historic Review for Snack Foods by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Middle East Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2006 (includes corresponding Graph/Chart) 89

Table 5: World 11-Year Perspective for Snack Foods by
Geographic Region- Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Middle East for Years 2005, 2010 & 2015

Salted Snacks by Geographic Region- US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Middle East Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2015 (includes

Table 7: World Historic Review for Salted Snacks by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Middle East Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2006 (includes corresponding



Graph/Chart) 92

Table 8: World 11-Year Perspective for Salted Snacks by
Geographic Region- Percentage Breakdown of Dollar Sales for

Salted Snacks (Potato Chips) by Geographic Region- US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Middle East Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2007 through
2015 (includes corresponding Graph/Chart) 94

Table 10: World Historic Review for Salted Snacks (Potato
Chips) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America

Table 11: World 11-Year Perspective for Salted Snacks (Potato
Chips) by Geographic Region- Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Middle East for Years 2005, 2010 &

Salted Snacks (Tortilla & Corn Chips) by Geographic Region -
Latin America and Middle East Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2007
through 2015 (includes corresponding Graph/Chart) 97

Table 13: World Historic Review for Salted Snacks (Tortilla &
Corn Chips) by Geographic Region - US, Canada, Japan, Europe,

Table 14: World 11-Year Perspective for Salted Snacks
(Tortilla & Corn Chips) by Geographic Region- Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
for Years 2005, 2010 & 2015 (includes corresponding
Graph/Chart) 99




Salted Snacks (Meat Snacks) by Geographic Region - US,

Table 16: World Historic Review for Salted Snacks (Meat
Snacks) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Middle
East Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2006 (includes

Table 17: World 11-Year Perspective for Salted Snacks (Meat
Snacks) by Geographic Region- Percentage Breakdown of Dollar

Salted Snacks (Snack Nuts) by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Middle East Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015

Table 19: World Historic Review for Salted Snacks (Snack
Nuts) by Geographic Region - US, Canada, Japan, Europe,

Table 20: World 11-Year Perspective for Salted Snacks (Snack
Nuts) by Geographic Region- Percentage Breakdown of Dollar

Salted Snacks (Popcorn (RTE & Microwaveable)) by Geographic
Region- US, Canada, Japan, Europe, Asia-Pacific (excluding

Table 22: World Historic Review for Salted Snacks (Popcorn
(RTE & Microwaveable)) by Geographic Region - US, Canada,




(Popcorn (RTE & Microwaveable)) by Geographic Region -
Percentage Breakdown of Dollar Sales for US, Canada, Japan,
Middle East for Years 2005, 2010 & 2015 (includes

Salted Snacks (Pretzels) by Geographic Region- US, Canada,

Table 25: World Historic Review for Salted Snacks (Pretzels)
by Geographic Region - US, Canada, Japan, Europe,
US$ Million for Years 2001 through 2006(includes

(Pretzels) by Geographic Region- Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Middle East for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 111

Salted Snacks (Cheese Snacks) by Geographic Region - US,

Table 28: World Historic Review for Salted Snacks (Cheese

Table 29: World 11-Year Perspective for Salted Snacks (Cheese
Snacks) by Geographic Region- Percentage Breakdown of Dollar



Salted Snacks (Others) by Geographic Region- US, Canada,

Table 31: World Historic Review for Salted Snacks (Others) by
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) 116

(Others) by Geographic Region- Percentage Breakdown of Dollar

Bakery Snacks (Includes Confectionery Snacks) by Geographic

Table 34: World Historic Review for Bakery Snacks (Includes
Confectionery Snacks) by Geographic Region - US, Canada,
and Middle Eas Markets Independently Analyzed with Annual

Table 35: World 11-Year Perspective for Bakery Snacks
(Includes Confectionery Snacks) by Geographic Region-
Percentage Breakdown of Dollar Sales for US, Canada, Japan,

Specialty & Frozen Snacks by Geographic Region - US, Canada,

Table 37: World Historic Review for Specialty & Frozen Snacks




Table 38: World 11-Year Perspective for Specialty & Frozen
Snacks by Geographic Region- Percentage Breakdown of Dollar
Analytics by Volume 124
Snack Foods by Geographic Region- US, Canada, Japan, Europe,
000 Tons for Years 2007 through 2015 (includes corresponding
Graph/Chart) 124

Table 40: World Historic Review for Snack Foods by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Analyzed with Annual Sales Figures in 000 Tons for Years 2001
through 2006(includes corresponding Graph/Chart) 125

Table 41: World 11-Year Perspective for Snack Foods by
Geographic Region- Percentage Breakdown of Volume Sales for

Salted Snacks by Geographic Region- US, Canada, Japan,
Middle East Markets Independently Analyzed with Annual Sales
Figures in 000 Tons for Years 2007 through 2015 (includes

Table 43: World Historic Review for Salted Snacks by
Independently Analyzed with Annual Sales Figures in 000 Tons
for Years 2001 through 2006 (includes corresponding
Graph/Chart) 128

Table 44: World 11-Year Perspective for Salted Snacks by
Geographic Region- Percentage Breakdown of Volume Sales for



Salted Snacks (Potato Chips) by Geographic Region- US,
Annual Sales Figures in 000 Tons for Years 2007 through 2015

Table 46: World Historic Review for Salted Snacks (Potato
Chips) by Geographic Region - US, Canada, Japan, Europe,
Graph/Chart) 131

Table 47: World 11-Year Perspective for Salted Snacks (Potato
Chips) by Geographic Region- Percentage Breakdown of Volume

Salted Snacks (Tortilla & Corn Chips) by Geographic Region-
Latin America and Middle East Markets Independently Analyzed
with Annual Sales Figures in 000 Tons for Years 2007 through

Table 49: World Historic Review for Salted Snacks (Tortilla &
Corn Chips) by Geographic Region - US, Canada, Japan, Europe,
Graph/Chart) 134

(Tortilla & Corn Chips) by Geographic Region - Percentage
Breakdown of Volume Sales for US, Canada, Japan, Europe,
for Years 2005, 2010 & 2015 (includes corresponding
Graph/Chart) 135

Salted Snacks (Meat Snacks) by Geographic Region - US,

Table 52: World Historic Review for Salted Snacks (Meat



Graph/Chart) 137

Table 53: World 11-Year Perspective for Salted Snacks (Meat
Snacks) by Geographic Region- Percentage Breakdown of Volume
Japan), Latin America and Middle East for Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 138

Salted Snacks (Snack Nuts) by Geographic Region - US, Canada,
Sales Figures in 000 Tons for Years 2007 through 2015

Table 55: World Historic Review for Salted Snacks (Snack
Nuts) by Geographic Region - US, Canada, Japan, Europe,
in 000 Tons for Years 2001 through 2006 (includes

Table 56: World 11-Year Perspective for Salted Snacks (Snack
Nuts) by Geographic Region- Percentage Breakdown of Volume

Salted Snacks (Popcorn (RTE & Microwaveable)) by Geographic

Table 58: World Historic Review for Salted Snacks (Popcorn
(RTE & Microwaveable)) by Geographic Region - US, Canada,

(Popcorn (RTE & Microwaveable)) by Geographic Region-
Percentage Breakdown of Volume Sales for US, Canada, Japan,




Salted Snacks (Pretzels) by Geographic Region- US, Canada,

Table 61: World Historic Review for Salted Snacks (Pretzels)
Graph/Chart) 146

(Pretzels) by Geographic Region- Percentage Breakdown of
Volume Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Middle East for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 147

Salted Snacks (Cheese Snacks) by Geographic Region - US,

Table 64: World Historic Review for Salted Snacks (Cheese
Graph/Chart) 149

Table 65: World 11-Year Perspective for Salted Snacks (Cheese
Snacks) by Geographic Region- Percentage Breakdown of Volume

Salted Snacks (Others) by Geographic Region- US, Canada,

Table 67: World Historic Review for Salted Snacks (Others) by



Independently Analyzed with Annual Sales Figures in 000 Tons
for Years 2001 through 2006 (includes corresponding
Graph/Chart) 152

(Others) by Geographic Region- Percentage Breakdown of Volume

Bakery Snacks (Includes Confectionery Snacks) by Geographic

Table 70: World Historic Review for Bakery Snacks (Includes
Confectionery Snacks) by Geographic Region - US, Canada,

Table 71: World 11-Year Perspective for Bakery Snacks
(Includes Confectionery Snacks) by Geographic Region-
Percentage Breakdown of Volume Sales for US, Canada, Japan,

Specialty & Frozen Snacks by Geographic Region- US, Canada,

Table 73: World Historic Review for Specialty & Frozen Snacks
Graph/Chart) 158

Table 74: World 11-Year Perspective for Specialty & Frozen
Snacks by Geographic Region- Percentage Breakdown of Volume




10. THE UNITED STATES 160
A.Market Analysis 160
Outlook 160
US Market for Snack Foods Rebounds in 2010 160
Latest Trends and Issues in the US Market for Snack Foods 160
Snacking and the Problem of Obesity in Children Go Hand-in
-Hand 160
Healthier Snack Variants Remain Resilient to Recession 161
Fruit Snacks to Outperform Sweet and Savory Categories 161
Alternative Snacks Report Growth in Sales Even During
Economic Slowdown 161
Cracker Market Grows 161
'Low-Sodium' - the Latest Mantra for Success in Savory
Snacks Segment 162
US Consumer Behavior and Consumption Pattern Influence
Purchase Decisions 162
Growth in the US Tames Down 162
Snacking Demographics 162
What's Popular in the Ready to Eat Snacks Category' 163
Snack Nuts Market: Private Label Gains Momentum 163
Shifting Trends Within the Salty Snack Category 163
Salty Snacks Generating maximum Heat in Snacks Market 164
US Hispanic Population Drives Sales of Salty Snacks 164
US Snack Makers to Offer Healthy Products 164
Meat Snack Industry on High Growth Curve 164
Tortilla Chips: Prime Beneficiary of the Growing Hispanic
Population 165
Return of the Old Favorites 165
Americans: Nutty Over Snack Nuts 165
Snack Cakes Bode a Return To Profitability 166
Snack Cakes: Quality & Innovation Reigns Supreme 166
Snack Cake Statistics - A Recent Past Perspective 167
Table 75: Snack Cake Market in the US: Percentage Retail
Dollar Share of Top Brands for the Year 2006 - Little
Debbie, Hostess, Tastykake, Dolly Madison, Entenmann's,
Freed's Bakery, Marinela, BlueBird, Mrs. Freshley's, and
Others (includes corresponding Graph/Chart) 167

Table 76: Snack Pies Market in the US: Percentage Retail
Dollar Share of Top Brands for the Year 2006 - Hostess,
Tastykake, Entenmann's, Little Debbie, Country Baker,
Krispy Kreme, and Others (includes corresponding
Graph/Chart) 168
Meat Snacks Market: Ferreting New Opportunities 168
The Changing Landscape of Meat Snacks 168
Capitalizing On Health 168
Handypack Meat Snacks Spread the Tempting Bait 169



Low Carbohydrate Trend Accelerates Sales of Meat Snacks 169
Make Way for Porky Pig 170
Innovative Packaging To Help Stay Ahead of Competition 170
Teenagers Succumb to the Meaty Charms 170
A Peek Into the Great Fall of Potato Chips 171
Private Labeled Brands: Waiting to Exhale 171
Short Market Snippets 172
Brand Extension: An Adroit Strategy 172
Ideas for Product Flavoring 172
Snack Packaging: An Important Aspect 172
Baby Boomers: Major Drivers for Healthy Snacks 173
Dried Fruit Snacks: Making Inroads 173
Comedy Flicks Provide Solace to Popcorn Market 173
Shelled Nuts: Driving the Nuts Market 173
Stricter Norms by FDA 173
Nutritional & Ingredient Labeling Requirements Bode Fresh
Challenges 174
Potato Seedling Evaluations 174
Snack Industry: Embroiled in Health Related Issues 174
America's Stocky Snack Food Market Vs Obesity 175
Whiffs Of An Eating Revolution Blowing in the Winds 175
America Imposes Soft Taxes on Snack Foods 175
What's The Industry's Response' 176
Year 1998: Olestra Based Chips Make Their Star Debutante 176
Competition On a Macro Scale 177
Entry Barriers 178
Competitive Insights Into the Snack Chip Market 178
Frito-Lay's Reasons for a Million Dollar Smile 178
Frito-Lay Moving in Sync With Low Calorie Trend 179
Top Brands of Frito-Lay 179
Spotlight On Frito Lay's Snack Chip Dominance 180
Table 77: Frito Lay's Market Share in Select Product
Segments of the Snack Chips Market for the Year 2009 -
Potato chips, Tortilla chips, Corn chips, Pretzels,
Extruded snacks, and Overall Snack Chip Market (includes
A Peek Into Other Contenders in the Snack Chip Market 180
Retailing Trends of Snack Chips: Year 2009 181
Table 78: Percentage Dollar Market Share of Potato chips,
Tortilla chips, RTE popcorn, Cheese snacks, Pretzels, and
Corn snacks Through Major Retailing Outlets - Supermarkets
Grocery stores, Convenience stores, Mass merchandiser,
Warehouse club, Vending, Drug stores, and Others (includes
corresponding Graph/Chart)



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