This document provides a summary and analysis of the electricity market in Canada. It includes key data on the market size and segmentation from 2005-2009, as well as forecasts for market value and volume from 2009-2014. The leading electricity companies in Canada, including BC Hydro, Hydro-Quebec, Manitoba Hydro, and Toronto Hydro Corp, are profiled with financial metrics and analysis of their performance. Macroeconomic indicators affecting the Canadian electricity market such as population, GDP, inflation, and exchange rates are also discussed.

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Electricity in Canada
Published on October 2010
Report Summary
Datamonitor's Electricity in Canada industry profile is an essential resource for top-level data and analysis covering the Electricity
industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive
landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Electricity in Canada's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Electricity in Canada
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
* Market shares are covered by manufacturer or brand
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The electricity market consists of the sale of electricity to industrial, commercial, household, transportation, and other end-users,
including agricultural.
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The volume of the market is calculated as the total volume of electricity consumed (in billions of kilowatt hours, kWh), and the market
value has been calculated according to average annual electricity prices. Note that 1 TWh is identical to 1 billion kWh, or 1 million
MWh. Market shares are calculated on the basis of retail sales to end-users in all segments. Any currency conversions used in the
creation of this report have been calculated using constant 2009 annual average exchange rates.
For the purposes of this report, the Americas consists of North America and South America.
North America consists of Canada, Mexico, and the United States.
South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market Definition 7
Research Highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 19
New entrants 20
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
BC Hydro 23
Hydro-Quebec 28
Manitoba Hydro 33
Toronto Hydro Corp 37
MARKET FORECASTS 41
Market value forecast 41
Market volume forecast 42
MACROECONOMIC INDICATORS 43
APPENDIX 45
Methodology 45
Industry associations 46
Related Datamonitor research 46
Disclaimer 47
ABOUT DATAMONITOR 48
Premium Reports 48
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Summary Reports 48
Datamonitor consulting 48
LIST OF TABLES
Table 1: Canada electricity market value: $ billion, 2005'09 10
Table 2: Canada electricity market volume: Twh (Terawatt'hour), 2005'09 11
Table 3: Canada electricity market segmentation I:% share, by value, 2009 12
Table 4: Canada electricity market segmentation II: % share, by value, 2009 13
Table 5: Canada electricity market share: % share, by volume, 2009 14
Table 6: BC Hydro: key facts 23
Table 7: BC Hydro: key financials ($) 25
Table 8: BC Hydro: key financials (C$) 25
Table 9: BC Hydro: key financial ratios 26
Table 10: Hydro-Quebec: key facts 28
Table 11: Hydro-Quebec: key financials ($) 30
Table 12: Hydro-Quebec: key financials (C$) 30
Table 13: Hydro-Quebec: key financial ratios 31
Table 14: Manitoba Hydro: key facts 33
Table 15: Manitoba Hydro: key financials ($) 34
Table 16: Manitoba Hydro: key financials (C$) 34
Table 17: Manitoba Hydro: key financial ratios 35
Table 18: Toronto Hydro Corp: key facts 37
Table 19: Toronto Hydro Corp: key financials ($) 38
Table 20: Toronto Hydro Corp: key financials (C$) 38
Table 21: Toronto Hydro Corp: key financial ratios 39
Table 22: Canada electricity market value forecast: $ billion, 2009'14 41
Table 23: Canada electricity market volume forecast: Twh (Terawatt'hour), 2009'14 42
Table 24: Canada size of population (million), 2005'09 43
Table 25: Canada gdp (constant 2000 prices, $ billion), 2005'09 43
Table 26: Canada gdp (current prices, $ billion), 2005'09 43
Table 27: Canada inflation, 2005'09 44
Table 28: Canada consumer price index (absolute), 2005'09 44
Table 29: Canada exchange rate, 2005'09 44
LIST OF FIGURES
Figure 1: Canada electricity market value: $ billion, 2005'09 10
Figure 2: Canada electricity market volume: Twh (Terawatt'hour), 2005'09 11
Figure 3: Canada electricity market segmentation I:% share, by value, 2009 12
Figure 4: Canada electricity market segmentation II: % share, by value, 2009 13
Figure 5: Canada electricity market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the electricity market in Canada, 2009 15
Figure 7: Drivers of buyer power in the electricity market in Canada, 2009 17
Figure 8: Drivers of supplier power in the electricity market in Canada, 2009 19
Figure 9: Factors influencing the likelihood of new entrants in the electricity market in Canada, 2009 20
Figure 10: Factors influencing the threat of substitutes in the electricity market in Canada, 2009 21
Figure 11: Drivers of degree of rivalry in the electricity market in Canada, 2009 22
Figure 12: BC Hydro: revenues & profitability 26
Figure 13: BC Hydro: assets & liabilities 27
Figure 14: Hydro-Quebec: revenues & profitability 31
Figure 15: Hydro-Quebec: assets & liabilities 32
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Figure 16: Manitoba Hydro: revenues & profitability 35
Figure 17: Manitoba Hydro: assets & liabilities 36
Figure 18: Toronto Hydro Corp: revenues & profitability 39
Figure 19: Toronto Hydro Corp: assets & liabilities 40
Figure 20: Canada electricity market value forecast: $ billion, 2009'14 41
Figure 21: Canada electricity market volume forecast: Twh (Terawatt'hour), 2009'14 42
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