Datamonitor's Electricity in the United States industry profile is an essential resource for top-level data and analysis covering the Electricity industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Electricity in the United States's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Electricity in the United States* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape * Market shares are covered by manufacturer or brand Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe electricity market consists of the sale of electricity to industrial, commercial, household, transportation, and other end-users, including agricultural. The volume of the market is calculated as the total volume of electricity consumed (in billions of kilowatt hours, kWh), and the market value has been calculated according to average annual electricity prices. Note that 1 TWh is identical to 1 billion kWh, or 1 million MWh. Market shares are calculated on the basis of retail sales to end-users in all segments. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates. For the purposes of this report, the Americas consists of North America and South America.North America consists of Canada, Mexico, and the United States.South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.

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Electricity in the United States
Published on October 2010
Report Summary
Datamonitor's Electricity in the United States industry profile is an essential resource for top-level data and analysis covering the
Electricity industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and
competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Electricity in the United States's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Electricity in the United States
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
* Market shares are covered by manufacturer or brand
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The electricity market consists of the sale of electricity to industrial, commercial, household, transportation, and other end-users,
including agricultural.
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The volume of the market is calculated as the total volume of electricity consumed (in billions of kilowatt hours, kWh), and the market
value has been calculated according to average annual electricity prices. Note that 1 TWh is identical to 1 billion kWh, or 1 million
MWh. Market shares are calculated on the basis of retail sales to end-users in all segments. Any currency conversions used in the
creation of this report have been calculated using constant 2009 annual average exchange rates.
For the purposes of this report, the Americas consists of North America and South America.
North America consists of Canada, Mexico, and the United States.
South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market Definition 7
Research Highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 22
LEADING COMPANIES 23
American Electric Power Company, Inc. (AEP) 23
Duke Energy Corporation 29
NextEra Energy, Inc. 34
The Southern Company 40
MARKET FORECASTS 45
Market value forecast 45
Market volume forecast 46
MACROECONOMIC INDICATORS 47
APPENDIX 49
Methodology 49
Industry associations 50
Related Datamonitor research 50
Disclaimer 51
ABOUT DATAMONITOR 52
Premium Reports 52
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Summary Reports 52
Datamonitor consulting 52
LIST OF TABLES
Table 1: United States electricity market value: $ billion, 2005'09 10
Table 2: United States electricity market volume: Twh (Terawatt'hour), 2005'09 11
Table 3: United States electricity market segmentation I:% share, by value, 2009 12
Table 4: United States electricity market segmentation II: % share, by value, 2009 13
Table 5: United States electricity market share: % share, by volume, 2009 14
Table 6: American Electric Power Company, Inc. (AEP): key facts 23
Table 7: American Electric Power Company, Inc. (AEP): key financials ($) 27
Table 8: American Electric Power Company, Inc. (AEP): key financial ratios 27
Table 9: Duke Energy Corporation: key facts 29
Table 10: Duke Energy Corporation: key financials ($) 32
Table 11: Duke Energy Corporation: key financial ratios 32
Table 12: NextEra Energy, Inc.: key facts 34
Table 13: NextEra Energy, Inc.: key financials ($) 38
Table 14: NextEra Energy, Inc.: key financial ratios 38
Table 15: The Southern Company: key facts 40
Table 16: The Southern Company: key financials ($) 43
Table 17: The Southern Company: key financial ratios 43
Table 18: United States electricity market value forecast: $ billion, 2009'14 45
Table 19: United States electricity market volume forecast: Twh (Terawatt'hour), 2009'14 46
Table 20: United States size of population (million), 2005'09 47
Table 21: United States gdp (constant 2000 prices, $ billion), 2005'09 47
Table 22: United States gdp (current prices, $ billion), 2005'09 47
Table 23: United States inflation, 2005'09 48
Table 24: United States consumer price index (absolute), 2005'09 48
Table 25: United States exchange rate, 2005'09 48
LIST OF FIGURES
Figure 1: United States electricity market value: $ billion, 2005'09 10
Figure 2: United States electricity market volume: Twh (Terawatt'hour), 2005'09 11
Figure 3: United States electricity market segmentation I:% share, by value, 2009 12
Figure 4: United States electricity market segmentation II: % share, by value, 2009 13
Figure 5: United States electricity market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the electricity market in the United States, 2009 15
Figure 7: Drivers of buyer power in the electricity market in the United States, 2009 16
Figure 8: Drivers of supplier power in the electricity market in the United States, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the electricity market in the United States, 2009 19
Figure 10: Factors influencing the threat of substitutes in the electricity market in the United States, 2009 20
Figure 11: Drivers of degree of rivalry in the electricity market in the United States, 2009 22
Figure 12: American Electric Power Company, Inc. (AEP): revenues & profitability 28
Figure 13: American Electric Power Company, Inc. (AEP): assets & liabilities 28
Figure 14: Duke Energy Corporation: revenues & profitability 33
Figure 15: Duke Energy Corporation: assets & liabilities 33
Figure 16: NextEra Energy, Inc.: revenues & profitability 39
Figure 17: NextEra Energy, Inc.: assets & liabilities 39
Figure 18: The Southern Company: revenues & profitability 44
Figure 19: The Southern Company: assets & liabilities 44
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Figure 20: United States electricity market value forecast: $ billion, 2009'14 45
Figure 21: United States electricity market volume forecast: Twh (Terawatt'hour), 2009'14 46
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