IntroductionThe growing exposure to data loss risks has increased the interest in understanding the competitive dynamics of the information protection market. Datamonitor has developed this Decision Matrix in order to explore the competitive dynamics within this market and to help businesses select a vendor based on its technology, reputation among customers, and market impact.Scope*Provides an overview of the most important trends affecting the information protection market and influencing its competitive dynamics.*Delivers an overall comparison of information protection vendors in terms of their technology, user sentiment and market impact.*Presents a detailed view of each vendor's information protection offering, as well as providing advice on the suitability of these offerings.*Vendors covered include: CA, IBM, McAfee, RSA, Sophos, Symantec, Trend Micro and Websense.HighlightsThe information protection market has tremendous growth potential, which has prompted a number of vendors to enter it through acquisitions or by developing their own technology. As a result, information protection vendors have been the target of significant M&A activity in recent years.A key development in this market has been Symantec's takeover of Vontu - a company seen as a DLP market leader prior to the acquisition. Another step towards the convergence of the endpoint security and information protection markets has been the recent acquisition of Utimaco by Sophos.IBM's presence in any technology market cannot be taken lightly. This is clearly the case in the information protection market, where it is a fairly new entrant and has a small market share, but already commands the highest end-user sentiment rating of any vendor.Reasons to Purchase*Gain detailed knowledge of information protection vendors' strengths with regards to technology, user sentiment and market impact.*Information protection vendors can benchmark their own performance in various key criteria against their competitors' performance.*Enterprise IT managers will gain valuable insights that will help them improve their information protection purchasing decisions.

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Decision Matrix: Selecting an Information Protection Vendor
(Competitor Focus)
Published on October 2009
Report Summary
Introduction
The growing exposure to data loss risks has increased the interest in understanding the competitive dynamics of the information
protection market. Datamonitor has developed this Decision Matrix in order to explore the competitive dynamics within this market
and to help businesses select a vendor based on its technology, reputation among customers, and market impact.
Scope
*Provides an overview of the most important trends affecting the information protection market and influencing its competitive
dynamics.
*Delivers an overall comparison of information protection vendors in terms of their technology, user sentiment and market impact.
*Presents a detailed view of each vendor's information protection offering, as well as providing advice on the suitability of these
offerings.
*Vendors covered include: CA, IBM, McAfee, RSA, Sophos, Symantec, Trend Micro and Websense.
Highlights
The information protection market has tremendous growth potential, which has prompted a number of vendors to enter it through
acquisitions or by developing their own technology. As a result, information protection vendors have been the target of significant
M&A activity in recent years.
A key development in this market has been Symantec's takeover of Vontu - a company seen as a DLP market leader prior to the
acquisition. Another step towards the convergence of the endpoint security and information protection markets has been the recent
acquisition of Utimaco by Sophos.
IBM's presence in any technology market cannot be taken lightly. This is clearly the case in the information protection market, where it
is a fairly new entrant and has a small market share, but already commands the highest end-user sentiment rating of any vendor.
Reasons to Purchase
*Gain detailed knowledge of information protection vendors' strengths with regards to technology, user sentiment and market impact.
*Information protection vendors can benchmark their own performance in various key criteria against their competitors' performance.
*Enterprise IT managers will gain valuable insights that will help them improve their information protection purchasing decisions.
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Table of Content
Overview 1
Catalyst 1
Summary 1
Table of Contents 2
Table of figures 3
Table of tables 4
Market Developments 5
The definition and limits of information protection are still evolving 5
The consolidation and convergence trends in information protection will continue 6
Information protection is one of the greatest growth opportunities in security 7
Diverse vendors are competing for a share of the information protection market 9
The growing opportunity of information protection will continue to attract vendors 10
The consolidation and convergence trends in information protection will accelerate 11
The information protection Decision Matrix 12
McAfee and Symantec have combined leading technology and great market reach 14
Outstanding capabilities and easy deployment have buoyed Websense's growth 14
IBM and RSA threaten the leaders with their emphasis on an infrastructural approach 14
Market Leaders 16
Market leaders: Technology Assessment 16
Websense has an impressive range of features and is among the top vendors in every category 17
RSA has a leading offering in DLP, data control and encryption central systems 17
Market leaders: User Sentiment 18
IBM's positive perception among end-users comes with high expectations 18
McAfee's mediocre user-sentiment ratings are in stark contrast with its technology and market impact 19
Despite its narrower product focus, RSA's customers regard its technology and execution very highly 19
Market leaders: Market Impact 20
McAfee has built up a lead in terms of market impact thanks to the breadth of its offering and its growth 21
Symantec has by far the largest DLP portfolio, but it needs to accelerate its growth beyond DLP 21
CA: Information Protection Radars 22
Recommendation: Explore 23
IBM: Information Protection Radars 24
Recommendation: Consider 25
McAfee: Information Protection Radars 27
Recommendation: Shortlist 28
RSA Security: Information Protection Radars 29
Recommendation: Consider 30
Sophos: Information Protection Radars 32
Recommendation: Explore 33
Symantec: Information Protection Radars 34
Recommendation: Shortlist 35
Trend Micro: Information Protection Radars 36
Recommendation: Explore 37
Websense: Information Protection Radars 38
Recommendation: Shortlist 39
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As the market evolves, there will be scope for substantial changes in vendor positioning 40
APPENDIX 41
Datamonitor ratings 41
Definitions 41
Extended Methodology 41
Technology Assessment 41
User Sentiment 42
Market Impact 43
Sources 44
Further reading 44
Ask the analyst 44
Datamonitor consulting 44
Disclaimer 44
List of Tables
Table 1: The growth in global information protection markets, 2007 to 2013 ($ millions) 8
Table 2: The information protection Decision Matrix* 13
List of Figures
Figure 1: The global information protection market will continue to attract significant investments 8
Figure 2: Vendors from diverse backgrounds are competing for a share of the information protection market 9
Figure 3: The Information Protection Decision Matrix 13
Figure 4: Market Leaders: Technology 16
Figure 5: Market Leaders: User Sentiment 18
Figure 6: Market Leaders: Impact 20
Figure 7: The CA Information Protection Radars 22
Figure 8: The IBM Information Protection Radars 24
Figure 9: The McAfee Information Protection Radars 27
Figure 10: The RSA Information Protection Radars 29
Figure 11: The Sophos Information Protection Radars 32
Figure 12: The Symantec Information Protection Radars 34
Figure 13: The Trend Micro Information Protection Radars 36
Figure 14: The Websense Information Protection Radars 38
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