1. NO.1 batches engaged in one-stop cross border business
NO.1 Service Provider in Tmall Global and JD Global
NO.1 Service Provider helped over 30 cross border enterprises succeed in China ecommerce
China Cross-border E-commerce Starts Here
Shanghai Baipinhui ( BPH ) E-commerce Co.,Ltd
4. Local Expert, Global Capability
Shanghai Baipinhui E-Commerce Co., Ltd (BPH) is the first batch of companies being engaged in cross border
business in China from 2012. Till the end of 2015, BPH has helped over 300 cross-border brands such as
Siemens, Ariston, D’Addario and BBW succeed in China ecommerce with low cost and high efficiency.
SH| HK| LA|UK |JP Branch Company
Singapore Office | Melbourne Office
Shanghai | Tokyo | Los Angeles Warehousing Center
Shanghai HQ |Kunshan Operation Center| Changshu Operation Center
7. BPH Cross-border e-commerce Integrated Marketing Service Structure
TP Operation & Online Distribution
• E-store setup
• Digital marketing
• Customer service
• CRM service
• Online Distribution
• Data Analysis & Report
Integrated Marketing Strategy with the core of sales
• Strategy Planning
• Branding Improvement
• Web CI system Setup
• Visual and creative
enhancement
• WeChat/Weibo Service
Account & APP media
Promotion
• Social media and baidu
SEO,SEM
• Other web communities
and medium promotion
Social Marketing System
• IT system integration
• Anti-counterfeit
• Sales Channel
Management
Key support
services
8. BPH Multi-Cooperation Model
BPH has two basic operation models: Purchase & Distribution model and Traditional Operation Service model,
which could lower the risk and launch their project easier.
Process Purchase & Distribution Model Traditional Operation Service Model
Service Description
BPH Purchase & Distribute & Sell and One-
Stop Chinese Operation Service: Strategy
Planning, Operation, Marketing
One-Stop Chinese Operation Service:
Strategy Planning, Operation,
Marketing
Authorization from
Merchants
Yes No
Merchants Order
Processing
NO Yes
Cost for Merchants Product Cost Service fee: Fixed fee + commission
Payments flow BPH to Merchants Customer to Platforms to Merchants
Risk Low Relatively Higher
11. BPH Performance
78 Only 78 hours from LA to end consumers fastest, with
average level 5-7 days.
50% Products retail price are lower by over 50% than that in
China domestics channels.
8
The lowest logistics price is only 8RMB from LA to China end
consumers, almost close to domestic delivery cost.
40,000
Daily maximum order processing quantity is over 40,000
orders.
12. BPH has helped over 8000 products from 300 brands in 4 main categories to enter into China
market efficiently with low cost.
BPH Performance—Part Brands
13. Our clients---Part
Pull-in
Top fashion
underwearAriston
Leading water heater
belongs to Ariston Thermo
Group
Siemens
Siemens home
appliances
Yoghup
Homemade yoghurt from natural
ingredients
Netto
German leading retailing supermarket
Kowa
Leading nutrition
retailing brand in
Japan
Sunkus
Japanese 3rd
largest retailing
chain
IITTALA
Holland at Home
Wedgwood
The British royal family
porcelain provider
Pantone
Standard of the world for accurate
color communication
Wyeth
Leading nutrition brands in
US
Riot Game
Is known for League of Legends
Bebewonderland
3rd largest mum&baby online
retailor
D’Addario
world-renown musical
instruments accessories
brand
BIOVEA
Leading health brands in US
Evergreen
X-rite
MMAWarehouse
15. Free Marketing Campaign
resource acquirements: More
than 10 times of free campaign
application ability on Tmall Global &
JD Global, cooperate with TOP
sellers like eBay on platforms.
Our Strength
Extended & experienced service
team: Our service team has rich
experience on various categories,
they have served over 100 cross
border brands succeed in China. The
store operated by BPH has been
NO.1 KA stores in TMG and JDWW.
Multi Cooperation Model: Supply &
purchase Model, Distribution Model
and Integrated Service Model, could
provide various solution with low cost
and high efficiency to enter in China
market.
One Stop Solution: From logistics
to warehousing， from operations to
marketing , from flagship stores to
distributions, BPH provide one stop
solution saving time and cost by
reducing middle process.
16. BPH professional service team structure
Operation team +BD
CEO
Cross border
brands/retailors
Strategy
Planning
Branding
Management
CI Visual
Design
PR
Management
Anti-
counterfeits
Social Marketing
Customer
service center IT Data center
International
logistics
Platforms
17. Operation Team
Household Category
Director
Renqi Xu
Experience：
Formely E-commerce Director of
MuYingZhiJia(Better life for babies)
Formerly E-commerce Director of Hotwind
Formerly Operation director in Qijia.com
HotWind is the largest apparel brand in
China, and Qijia is the largest Chinese
home appliance website.
MuYingZhiJia Is one of the industry's
leading one-stop professional mum &
baby online mall.
Jewelry/Fashion Category
Director
Haifeng Guo
Former Branding Director of Zbird（Zbird
is the largest online retailer of diamond .
Its annual sales is over 1 billion RMB）
Former Marketing Director of Tesiro
Mike Xu
Experience:
Formerly co-founder of
Aiyingshi.com
Former CEO/Founder of Simdoo
Aiyingshi.com is one of the largest
mum & baby chain store
Simdoo is a brand new brands set
up by Mike and it was NO.1 in
mum’s category in Tmall since 2012.
+10 years experience in mum &
baby category.
Mom & Baby Category
Director
18. Strategy Team
EC Director
Sam Cheng
Experience：
Former ECD of Beijing Dentsu
Advertising
Dentsu is one of the world’s leading
advertising agencies
Marketing Consulting
director
Laurence Zhang
Former ECD of Leo Burnett French
branch.
Former ECD of domestic famous
advertising agencies
Formerly Strategy Consultant of
international brands
Leo Burnett is one of the world’s leading
advertising agencies
Wisdomaid is China largest consulting
company，
19. Senior management team
CEO Marks Xin VP Xinyan Zhu
Formerly Chief Marketing Director of
Staples in Greater China
Formerly Vice Marketing president of
Guanfu （002102）
Over ten years of online marketing
experience.
（Staples is the biggest Office Supplies
company in the world，Guanfu is a leading
Hong-Kong based company)
Former CEO of Conlo;
Former Senior Consultant and
Marketing Strategy Director
of Wisdomaid Group; Former Senior
Branding Manager
of Wang Wang Group
Wisdomaid is China largest consulting
company，and Wangwang is one of the
largest Chinese FMCG company.
Conlo is a renowned senior products
retailer that has its own online and offline
distribution channel
Board Chairman ShuYang Chen
Former first Board Chairman of SUTEX
GROUP（600981）
SUTEX GROUP (Stock Code 600981) is
one of the largest textile group in China, its
annual sales in 2012 is 280 Million USD.
Over 40 years experience on cross
border business and logistics, expertise
in capital operation
20. In-house operation centers
Unlike any other 3rd party service providers, BPH
owns three in-house centers in order to reach high
standard operation excellence. BPH thus provides
the best online consumer buying experience.
C.S. Customer Service Center
7×15h Customer Service Center that provides e-
commerce pre-sale, on-sale and after-sale service.
DC & Logistics Center
Domesics warehouse are able to distribute up to
4,000 orders/ day, also includes import & export
management, fapiao management, and shipping
management services, BPH overseas
warehouse could distribute 40,000 Order per
day.
DC &
Logistics
IT Data Center
Self-developed IT system can be integrated with
Tmall, JD and other ERP system
IT
23. eBay
In 2015
eBay signed a strategic
partnership with JD , and
launched the store.
As also a partner of JD, BPH is
recommended by JD and
opened a business with eBay ,
help eBay dealing with daily
operation , store strategy and
marketing.
25. Performance
BPH helps eBay JD Store achieved 30 million RMB on 11.11 with total sales is over 100 Million in 2015.
While in 2016, we have increased the monthly sales over 10 Million which is three times comparing to
that in 2015.
27. Since June 2016, BPH has cooperated with Nestléand help set up the Nestléoverseas flagship
store on JD.hk. For Nestlé, a new journey starts in China cross-border e-commerce.
With the Integrated Service cooperation model, from logistics to warehousing, from operations to
marketing, from flagship stores to distributions, BPH provide one stop solution with low cost
and high efficiency for Nestléto enter into China e-commerce market.
NestléOverseas Flagship Store
28. • Pricing Strategy, Product Strategy, Market Consulting etc.
Strategy Consulting
• E-store setup, Digital marketing, Customer service, CRM
service, Online Distribution Data Analysis & Report
Operation Service
• Strategy Planning, Branding enhancement, Visual and
creative design
Marketing Solution
• IT system integration, Sales channel management
Support Service
Our Service
30. MONNIER is the largest online luxury retailer in France, Its annual sales was over 12 million euros last
year. In August 2015, BPH started to operate MONNIER overseas store for MONNIER, and they have a
lot of challenges when they join tmall global market place in terms of complex brand structure,
language barrier, etc. And BPH provided one stop solution for them: China ecommerce consultation
service on store visual and creative enhancement, China ecommerce operations including store
operation, customer service, page design. Etc.
Monnier
31. Project Challenge
Monnier does not have
any staff knows
Chinese market.
Team
Complex brand
structure, numerous
SKUs.
Product
Nobody knows how to
set-up pricing strategy
for Chinese market.
Price
32. Our solution
Pricing Strategy, Product Strategy, Branding Strategy
Strategy Consulting
CI Visual Design, Page Design, Visual and Creative Enhancement.
Store Design
Pricing Strategy, Product Strategy, Branding Strategy.
Online Marketing
Customer service, aftersales service, logistics solution etc.
Store Operation
35. Monnier Store Performance
BPH helps Monnier flagship store make its legends in “11.11”2015 shopping festival within 10 million RMB ranks the first online
luxury category
40. Wyeth is global famous brand of formula and nutrition products, synonymous with excellence,
achievement, and a commitment to world health. In Oct. 2014, BPH started to operate Wyeth overseas
store for Wyeth, and they have a lot of challenges when they join tmall global market place. And BPH
provided one stop solution for them: China ecommerce consultation service on store visual and
creative enhancement, China ecommerce operations including store operation, customer service, page
design. Etc.
Wyeth
43. PANTONE Store Performance
Before cooperating with BPH, there were many counterfeits, piracies and infringements in the market, and with the
help of BPH, we eliminated online counterfeiters by 80%, which improved PANTONE brand reputation.
44. M1 M2 M3 M4 M5 M6 M7
Pantone sales in China
PANTONE Store Performance
With help from BPH, Pantone
achieved:
• Introduced Pantone products and
service to all customers in China
• Sales has increased by 50 times.
• Eliminated online counterfeiters by
80%
• Better brand reputation in China.
47. Project Challenge
Challenges
• Dis-ordered online brand image
• Low sales of online stores---never
matched the offline sales of
Siemens
• Low DSR of its e-store
• Dis-ordered online supply chain
management
Solutions
• BPH customized one-stop service
for Siemens including China e-
commerce CI planning, store
operation, online marketing,
warehousing logistics etc.
• Made ROI based marketing plan,
creating star products, better user
experience, social media
marketing etc.
48. SIEMENS store performance after BPH operation
Better Store DSR
CI & VI Integration
Ten times sales
increase
Longer CLV
50. Contact us
Shanghai Headoffice
Room 306, Building #3, No. 129, Lane 822
Zhennan Road, Putuo District, Shanghai,
P.R.China
Ivan Huang +86 156 1851 7613
ivan@bphchina.com
US Office
58 Berkshire Way, East Brunswick, NJ 00816
USA
Curtis Wu +1-732 642 8635
curtis_wu@bphchina.com
HK Office
Flat B 12/F Tower2, One Silversea, 18
Hoi Fai Road, Kowloon, Hong Kong
Joey Zhong +852-3466 1281
joey_zhong@bphchina.com
Shanghai Baipinhui ( BPH ) E-commerce Co.,Ltd
Shanghai DC
Building # 5, No. 265 Qinfeng Road, Jiangqiao
Town, Jiading District, Shanghai, China
Au Office
4/323 Ingles Street, Port Melbourne, Victoria
3207, Australia
Crystal +61-433 433 360
crystal_tao@bphchina.com
Other office
Amsterdam Office & Singapore Office
(Ready in 2015)
51. Thank you!
Notice: This presentation may contain legally privileged information intended. Please note that any
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