This is a generic presentation of Sigfox network technology for Intenret of things, its deployment in Australia & New Zealand as well as few examples of applications.

1. MAKING'BUSINESSES'SMARTER'AND'SIMPLER'
MONITORING'MORE'EFFECTIVELY'
REAPING'THE'BENEFITS'OF'IOT'CONNECTIVITY'

2. Bringing billions of things to life.
The internet of things (IoT) will add $3 trillion to the global
economy by 2020*.
Thinxtra is the first mover in the ANZ market.'
* Accenture report - The growth game-changer - 2015'

3. IOT OVERVIEW AND OPPORTUNITIES
3'

4. 3'WAVES'
1995' 2005' 2020'
1 BILLION INTERNET USERS 2 BILLION SMARTPHONES USERS 20 BILLION THINGS TO BE
CONNECTED*
*ERICSSON'

5. ''
INTERNET OF
THINGS (IOT):
THE NEXT MAJOR
TECH DISRUPTOR
Bigger than
Smartphones
Connecting
everything

6. ''
WHY NOW?
Costs have declined over the past 10 years.
New networks dedicated to the Internet of Things provide low cost and low power
connectivity.
Cost'of'sensors'
past'10'years'
'
'
2x'
Cost'of'
bandwidth'
past'10'years'
'
40x'
'
Cost'of'
processing'past'
10'years'
'
60x'
'
Cost'of'cloud'
storage'past'10'
years'
'
17x'
'
99%'of'things'
in'the'world'
are'sWll'not'
connected'
3'trillion'
connected'
things'by''
2020'

7. ''
SMALL'MESSAGES:'
Meter'Index'Y'2'Bytes'
GPS'Coordinate'Y'6'Bytes'
Temperature'Y'2'Bytes'
Door'Opening'Y'1'Byte'
Ba[ery'Level'Y'2'Bytes'
Movement'/'Gyro'Y'2'Bytes'
Part'Status'Y'1'Byte''
ON/OFF'Y'1'Byte'
SMALL MESSAGES ARE SUFFICIENT TO CONNECT MOST THINGS

8. HOW ARE THINGS GOING TO
BE CONNECTED?

9. ''
IOT CONNECTIVITY TODAY IN INDUSTRIAL SPACE
3G/4G' WiFi'
Bluetooth/Zigbee/'
Private'networks'
ConnecWvity'
Data'transfer''
Power'consumpWon'
Cost'
Complexity'
Ubiquitous' Gateway'
Large' Small'
High' Low'
High' Medium'
Sim'required' Infrastructure'setup'required.'Complex.'
Ongoing'maintenance'required.'Pairing.'

10. A'GLOBAL'CELLULAR'NETWORK'JUST'FOR'
LOW'POWER'DEVICES,'AT'VERY'LOW'COSTS'PROBLEM'
HIGH'ENERGY'
CONSUMPTION'
COMPLEXITY' HIGH'COST'SHORT'RANGE'
$

11. ''
'
A'GLOBAL'CELLULAR'NETWORK'JUST'FOR'
LOW'POWER'DEVICES,'AT'VERY'LOW'COSTS'
LONG'RANGE' LOW'COST' LOW'POWER' SECURE'
50km' $2/year' 5μA' Encrypted'
SOLUTION'

12. ''
'
A'GLOBAL'CELLULAR'NETWORK'JUST'FOR'
LOW'POWER'DEVICES,'AT'VERY'LOW'COSTS'
NATIONAL'
COVERAGE'
NOC'&''
SLA'
STRONG'
ECOSYSTEM'
OPEN'
STANDARD'
95%' 98.5%' 300+' Free'stack'

13. ''
A SIMPLE NETWORK TO CONNECT TO
DEVICE CAPABILITES
12 bytes message uplink
8 bytes message downlink
(exc. Time stamp & device ID)
Max 140 messages/day/device
NETWORK'CAPABILITIES'
Max'1.5M'messages/day/BS'
Free'license'frequency'(920Mhz)'
Customer'PlamormSensing'Devices
Provides''
EndYtoYEnd'SoluWons'

14. § CREATED'IN'2010'
§ 20+'PATENTS'
§ US$292M'FUNDING'&'STRONG'INVESTORS'
§ OPEN'&'LARGE'WORLDWIDE'ECOSYSTEM'OF'
SOLUTIONS'

15. ''
GLOBAL NETWORK
1.5 million
Square kilometres covered
30 countries
Covered or in the process of being
covered
Top 60 countries
Covered by end of 2018
Launched'country' OnYgoing'deployment' Coming'2017' Target'2018'

16. ''
COVERAGE IN ANZ
End'of''2016:''
69%'of'AUS'populaWon,''
83%'of'NZ'populaWon'
'
End'of'2017:'
95%'of'ANZ'populaWon'

17. SOLUTIONS'AND'MARKET'VERTICALS'

18. ''
WHAT IS A THING?
Example of IoT
device: GPS tracker
Cost estimate:
Device: as low as $20
Connectivity: ~$5/year
Platform: ~$1/year
CONNECTIVITY'
MODULE'&'ANTENNA'
▪ Up'to'50km'in'rural'areas''
and'5km'in'the'city'
BATTERY''
POWERED'
▪ Up'to'10'years'ba[ery'life''
using'standard'ba[ery'
SENSORS'
▪ Movement,'...'
▪ Temperature,'...'
▪ GeolocaWon,'...'
SOFTWARE'
▪ App'for'single'device'
▪ IoT'plamorm'for'mulWple''
devices'

19. ''
WHAT'IS'AN'IOT'
PLATFORM?''
The'data'from'SIGFOX'backend'is'extracted'
and'sent'to'the'customers’'plamorms.'
These'plamorms'are'either'a'generic'
plamorm'such'as'Microsop'Azure'or'IBM'
Bluemix,'SAP'or'an'preYcustomised'
plamorm'such'as'ThingWorx,'Cumulocity'
or'Buddy.''
'
Some'IoT'plamorms'are'customised'and'
enWrely'dedicated'to'specific'verWcals.''
§ Sensand'(smart'agriculture)'
§ Acubis'(smart'mining)'
§ GE'predix'(industrial'maintenance)'
§ Urbanise'(smart'building)'
IoT platforms are the
software which
collects the incoming
data from IoT devices
and presents it, either
via dashboards, rules
or apps.

20. WHICH MARKETS?

21. SMART BUILDING
AC'MONITORING'
FACILITY'MANAGEMENT'
SMOKE'ALARM'MONITORING'
INTELLIGENT'BUILDING'

22. SMART AGRICULTURE
CROP'MANAGEMENT'
CATTLE'MANAGEMENT'
SILO'MANAGEMENT'
WATER'IRRIGATION'

23. SMART CITIES
SMART'BINS'
SMART'PARKING'
SMART'LIGHTING'
MANHOLE'COVERS'MONITORING'

24. SMART LIVING
GPS'TRACKER'
PET'TRACKER'
DOOR'MONITORING'
SECURITY'

25. E-HEALTH
HOME'SERVICE'MONITORING'
CARE'BUTTON'COMMAND'
DEFIBRILATOR'BOX'
WATCH'ALERT'

26. SMART UTILITIES
WATER'METERING'
WATER'QUALITY'MONITORING'
SENSOR'CONTROLLER'
GAS'METERING'

27. SMART INDUSTRY
SMART'HELMET'
PREVENTIVE'MAINTENANCE'
TRACKING'SYSTEM'
RAIL'TEMPERATURE'

28. ''
IoT'experts'who'share'the'same'passion:'
ConnecWng'things'to'improve'business'processes'&'people’s'lives'
'
Vision:'To'be'the'#1'ASIAPAC'wireless'IoT'network'
'
'
WE'EMPOWER'INTERNET'OF'THINGS'IN'ANZ'&'HK'
'
'
Firm'milestones'for'roll'out:'
end'of'2016:''''69%'of'AUS,''83%'of'NZ'populaWon''
end'of'2017:''''95%'of'ANZ'&'HK'populaWon'
'
'
EXCLUSIVE'SIGFOX'OPERATOR'FOR''
AUSTRALIA,'NEW'ZEALAND'AND'HONG'KONG'

29. IoT'is'the'next'big'wave'
LPWAN,'its'connecWvity'backbone'for'small'messages'monitoring'
'
SIGFOX'is'the'worldYleading'GLOBAL'LPWAN'operator'
With'an'aggressive'and'strong'strategy'for'growth'
'
THINXTRA'is'Sigfox'Operator'for'ANZ'+'HK'
With'a'strong'team'of'IoT'experts'to'build'the'ecoYsystem''
&'fast'track'adopWon'in'all'industries'
www.thinxtra.com'

30. APPENDICES

31. ''
…in all places
STRONG SECURITY MECHANISMS
Data Radio CommDevice
4 pillars of security…
Cloud
Crypto'capabiliWes'
embedded'through'AES'
&'Secure'element'
'
Provisioning'process'&'
authenWcaWon'key'
management'during'
subscripWon'
'
Management'through'
OTA'resetng'
UNB'radio'robust'
- Military'system'
inspiraWon'
- AnWYreplay'/injecWon'
- Interference'resilience'
- AnWYjamming'funcWon'
'
AuthenWcaWon'&'Integrity'
ensured'through'
- Unique'device'ID'
- AES'
- No'key'OTA'
transmission'
Data'Integrity'ensured'
onYdevice'&'on'cloud'
'
Data'EncrypWon'as'an'
opWon'
'
DeviceYgenerated'data'
securely'stored'on'
demand'
Secured'hosWng'
'
Backhaul'security'
'
Customer'calls'
'
Corrupted'message'
detecWon'&'devices'
blacklist'
PRIVACY'
INTEGRITY'
AUTHENTICATION'
CONFIDENTIALITY'

32. ''
SIMPLE'SITE'EQUIPMENT:'
'2'U'Rackmount'base'staWon'
'70'cm'antenna'installed'on'roofYtops;'water'towers'or'high'points'
SMALL'DISTURBANCE':''
Very'low'emission'(10x'less'than'WiYFi)'
No'noise'
Small'visual'impact'
Conform'with'FCC'rules'
NUMBER'of'base'staWons'required:''
'1'antenna'covers'3km'radius'in'high'rise'city'
'1'antenna'covers'50km'radius'in'COUNTRYSIDE'
SIGFOX RF EQUIPMENT OVERVIEW
A SIMPLE INSTALLATION & LOW IMPACT
''