Colour workflows from the agency point of view – CMYK, RGB or mixed operation?
1. Colour
workflows
from
the
agency
point
of
view
–
CMYK,
RGB
or
mixed
operation?
Georg
Obermayr,
Fogra
Colour
Management
Symposium
2014
2. Agenda
➡ Todays
media
and
how
to
produce
for
them
➡ Components
of
media
production
➡ Requirements
for
the
content
➡ Color
workflows
for
pictures
(pixel)
➡ Color
workflows
for
graphics
(vector)
➡ Color
workflows
for
layouts
(print,
digital)
➡ Summary
8. Requirement
for
the
content:
Maintain
it
at
the
highest
possible
abstraction
layer
9. Criteria
of
the
highest
possible
abstraction
layer
➡ Structuring
and
meta-‐layer
➡ Design
➡ The
delta
of
changes
➡ Object
description
and
preservation
➡ Modularization
and
outsourcing
➡ Quality
➡ Color
➡ Responsivity
and
renditions
➡ File
format
and
size
10. Key
questions
for
quality
➡ In
wich
resolution
and
quality
level
will
the
content
be
stored?
➡ Is
the
highest
possible
quality
be
used
or
an
assumed
average?
➡ Is
consistency
between
different
channels
the
goal
or
the
best
possible
outcome?
➡ How
and
when
is
the
optimisation
taking
place?
14. Graphics
…
➡ Not
as
easy
as
images
...
➡ No
RGB
as
media
neutral
master!
➡ Why:
Printing
conditions
and
their
properties
(channel
specificity)
allow
no
“contamination”
as
ICC-‐based
conversions
are
generating
➡ Approach
1:
device
link
conversion
➡ Approach
2:
two
versions!
22. Mein Logo
„untagged
sRGB
world“
RGB-‐>RGB
or
CMYK-‐>RGB
or
[RGB
becomes
untagged]
RGB or
CMYK
RGB
Text Text Text
RGB or
CMYK
23. Mein Logo
RGB
or
CMYK
„untagged
sRGB
world“
RGB
Text Text MYK
RGB or
C Text
Side-‐by-‐Side?
Comparison
from
memory?
24. Media
neutral
layouts:
If
color
would
be
no
longer
an
issue:
➡ Structure
(machine
readability)
of
the
content
➡ Separation
of
content
and
design
+
central
deployment
of
styles
➡ Semantics
of
the
layout
elements
➡ Responsivity
➡ Management
of
versions
and
variants
➡ Rendering
environment
and
quality
➡ Native
media
experience!
Whoa!
HTML5
closer
to
the
ideal
as
Print
or
PDF…
25. Summary:
highest
possible
abstraction
layer
and
colors
➡ Basic
problem:
The
best
or
the
most
predictable
outcome?
➡ Clue:
Compare
side-‐by-‐side
or
or
remembered?
➡ Pictures:
From
media
neutral
master
to
RGB
or
CMYK
➡ Graphics:
Store
two
versions
or
from
CMYK
to
RGB
➡ Layouts:
Several
versions
depending
on
the
destination
media,
RGB
to
CMYK
(only
pictures!)
for
print;
CMYK
to
RGB
or
RGB
to
RGB
for
digital
media
➡ Layouts
with
the
goal
of
a
native
media
experience
rarely
can
be
used
across
different
media
–
color
is
the
smallest
issue
here
➡ To
think
of
the
users
rarely
leads
to
the
most
economical
result.
Good
thing!
26. L E
I
T FADEN
PDFX-ready-Workflow V2 – CMYK
Ausgabe 2014
Thank
you!
Contact:
g.obermayr@adverma.de
www.georgobermayr.de
Twitter:
@georgobermayr