This report summarizes a study on consumer behavior conducted by three students. It employed qualitative research methods to understand consumer behavior in various sectors of life. The report defines consumer behavior, discusses factors that influence purchasing decisions like motives, and models of consumer involvement. It analyzes theories of perception, learning, and motivation. The report concludes with recommendations to better understand changing consumer behavior.

1. Report
On
Consumer Behavior

2. Submitted To:
Muhammad Shohel Rana
Lecturer,BUFT
Course code: PSY3101
Course name: Industrial Psychology
Submitted by:
Name ID
1. Shahed Shams Shetu 141-068-0-145
2. Rockybul Islam 141-073-0-145
3. Tuhinr Rahman 142-096-0-145

3. 18th January, 2017
Muhammad Shohel Rana
Lecturer of BUFT
Dhaka, Bangladesh.
Subject: Submission of a study report on “Consumer Behavior”.
Dear Sir,
I am very glad to submit (hard copy) the study report on “Consumer Behaviour”. This study has
employed mainly qualitative approach with a view to achieving the best outcome of the research.
It has also congregated information to make the study report specific and articulated through the
procedure of collecting and using necessary data from relevant sources.
The main objective of the study is to define the consumer behaviour in all sector of people’s life.
Considering above all a recommendation has also been made in this regard.
I sincerely hope this report has fulfilled the requirements suggested. If you have any question
please do not hesitate to contact me.
Sincerely yours
Shahed Shams Shetu
ID.141-068-0-145
Department of Apperal Manufacturing and Technology,
BGMEA Universityof Fashion and Technology, Dhaka, Bangladesh.
Cell: +8801682431700

4. ACKNOWLEDGEMENT
At the very outset, I would like to extend my heartfelt thanks to all for
cooperating us in order to make the report.
I sincerely hope this report will fulfill the requirements suggested by the
authority and I tried to gather information to make the report specific
and coherent through the procedure of collecting and using necessary
data from relevant and reliable sources.
I must thank to the whole team members, for their sincere, sagacious,
and cooperative attitude from the very beginning to the end in
accomplishing the whole task.
I would like to articulate my immense admiration to, Mr. Muhammad
Shohel Rana, Lecturer of BUFT, for his enthusiastic annotations and
useful guidelines as to the scope and focus of the present study.
It will be unjust if I do not acknowledge the support and adroitness of .

5. Executive Summary
This report discusses and analyses some of the most important theories
in consumer behaviour for instance the perceptual theory, learning,
motivation and consumer lifestyle and applies these theories through two
categories. Based on the level of risk are classified into low involvement
and high involvement products. Although there are many factors which
relate to customer satisfaction, but most of previous empirical research
in this field tended to emphasize on quality products, products variety
and special products, location, hygienic environment, hassle free
shopping and freshness , competitive price, service and layout of the
store. The purpose of the study is to identify the role of each of the
factors to respond to customer requirements to satisfy customers and
what and how they behave in the market place toward these factors. The
totality of their movement toward the factors and attitude, the researcher
liked to demonstrate here.

6. Table of contents
Title Page no.
INTRODUTION 1
CONSUMER BEHAVIOR 1
Consumer Motives 1
Motives which Influence Purchase Decision 2-3
Factors influencing Buying Behaviour 3-5
Need for Study of Consumer Behaviour 6-7
CONSUMER INVOLVEMENT 7
TYPES OF INVOLVEMENT 8
Models of Consumer Involvment 9-12
Economic Climate Shifts Consumers Online 12
Current Market Scenario in Bangladesh 13
CONCLUSION 14
Methodology 15
Limitation of the report 15
Lack of Experience 16
Recommendation 16
References 17