Best practice for online measuring

•

1 like•85 views

Reinard Du Plessis

Helping you in 4 steps to decide your online measuring methodology.

General Comments

What was the plan?
• Identify the core traits of the resorts
• Distil a message around those core traits
• Developed the message to a story
• Identify content opportunities within that story
• Formulate a content plan around resources, time
and goals
• Create the content
• Place and promote the content
• Monitor
• Close the loop

Content opportunities
•Videos
•Memes
•Competitions
•Infographics

Elements

Elements

Elements

Elements

Elements

Elements

Elements

Elements

Results

Statistical Insights
Results

ATKV Resorts
Results

Statistical Insights
Results

Best practice for online measuring

Best practice for online measuring

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Best practice for online measuring

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13. General Comments

14. What was the plan? • Identify the core traits of the resorts • Distil a message around those core traits • Developed the message to a story • Identify content opportunities within that story • Formulate a content plan around resources, time and goals • Create the content • Place and promote the content • Monitor • Close the loop

15. Content opportunities •Videos •Memes •Competitions •Infographics

25. Statistical Insights Results

26. ATKV Resorts Results

27. Statistical Insights Results