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Reia San Sebastian – Portfolio
Graduate Collection ‘THIRDS’ Lookbook (AUT 2013)
A collection inspired by the Golden Ratio
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Dissertation Abstract (2013)
The Golden Ratio and its Application to Fashion
ABSTRACT
Reia Camille San Sebastian
(Bachelor of Design (Fashion), 2013)
This paper is about the Golden Ratio and its application in fashion. The
Golden Ratio is a universal law that has been derived from observing and
studying the natural world. The natural world is filled with visual beauty of
patterns such as symmetry, spirals, waves, spots, stripes, to name a few. The
world of design is often linked with nature as man takes inspiration in his
surroundings. Design elements can be linked with these natural occurrences,
elements like point, line, plane, scale, proportion, form, perspective, etc.
The ancient Greek philosophers have studied patterns back in the 530 BC
attempting to understand nature. What they have discovered is a specific
number, a number that will be rediscovered throughout history numerous
times; this number is “Phi” (Greek symbol “”) and its value is 1.618… It is a
natural occurrence in everyday world and the idea behind it is complicated but
it is proven to form ideal proportions. The Golden Ratio is applied widely to
different areas of design such as the human figure, architecture, various
artworks and modern everyday objects. It is proven to be successful as
designs proportioned to this rule are both aesthetically pleasing and
functional.
I would like to accomplish out of this case study: profound understanding of
the rule of Golden Ratio, its wide application in all areas, experiment around
theories and like so many artists before me; be able to apply this divine rule to
my own art, fashion.
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Fashion Marketing ‘Futureground’ (2013)
Marketing Project Brief Future Retail
PR and Communications Pack
Who? We are New Zealand‟s first.. Technology woven fashion store.
What? We sell the future.
Future Ground is about looking forward. We see technology playing an
integral role in future retail. Therefore we created a store, which is a hybrid of
the latest technology and top fashion from leading designers, to build the
future technology wise consumer.
MESSAGE Our Vision Mission
Our aim is to transform how consumers shop by providing the first seamless
and technologically advanced shopping experience to the fashion conscious
consumers of New Zealand.
RECEIVER Target Market
Women‟s and Menswear, 18-40 years of age, Mid - high end market, High
disposable income, Tech savvy and fashion conscious.
Mock-up of mobile website and launch papers
http://javiertoft.wix.com/futureground
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WORKS
NZ Apparel Magazine (2013)
Fashion Editorial and Communications Assistant
MAY 2013
Cover Page Social Media
Styled and organised by me Trendwatch, Instagram, Pinterest
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Organising a successful fashion photo shoot
Beauty and Hair trends, appointments
Model selection from agencies
Contacting designers for upcoming season collections
Collecting garments and accessories from showrooms
Photos of garments from showrooms
Cover spread for MAY 2013 Photo Shoot
„Seeing Spots and Stripes SS14‟
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Reia San Sebastian – Portfolio
Auckland Arts Museum (2012)
Degas to Dali exhibition
Moodboard
Research and Development
Print Placement
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Model Fittings
Garment Dyeing
Garment Working Drawings
