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1. Camera Shots – What shots are used and why?
 Wide shots- when she’s walking in-shows facial
expressions
 Close ups- show hair colour
 Cut in- goes from Cheryl to product
 Point of view shot- shows Cheryl hand picking products
Mise-en-scene (What colours, sets and props are used? Why?)
 Colour- same theme through the video- red hair, wall,
products.
 Sets- opening door, walking through bedroom, mirror-petals
Advertising Techniques – What techniques are used and why?
 Celebrity endorsement Cheryl Cole
 Compliment the consumer
 Independence
 Peer approval- feel the need to look good
 Scientific claim- ‘no ammonia’
 Promises a benefit
 Exaggerates- over exaggerates hair
 Eye candy
Narrative – What is the story of the ad, characters, settings,
conflicts, resolutions?
 Story- Life is too short to always have the same hair so
L’Oreal is always there for you giving many desions to pick
from.
 Character- Cheryl Cole looing happy and bubbly because
of L’Oreal
 Setting- bedroom, classy
 Conflicts- life is too short to have boring hair
 Resolution- L’Oreal makes everything better- 32 shades,
rich shimmering colour, super soft
Target Audience – Who is the product for?
 Mainly women in this advert, it shows big bouncy, love hair
with the perfect colour- mainly every girls dream
 16+
Sounds - What can you hear?
 Chery Cole- narrating
 Soft music in the background
 Short, fun/facts- sentences