how to search on the internet

1. How to search on internet?
Dr.Rizwan Naseer
DS-Research

2. Shift from manual search to digital
search

3. Relationship between search and
research
• A Systematic and organized effort to
investigate a specific problem that needs a
solution
• An act of finding something
• Looking for some data to conduct further
research

4. Internet, surface, deep, dark

5. How to search on internet? A
challenge?
5 billion results

6. • Search Engine Optimization(SEO)
• When gauging the amount of content
dedicated to a specific topic, you can quickly
filter out 90% of simple mentions by using
some of then techniques of searching

7. 24 .9 million
6 lacs

8. Searching some site
You can do a general search and
quickly check if your indexed pages
match up with your own database.

9. PAF: DAWN News

10. Filetype:
Filetype:pdf
Filetype: tells Google
to return only results
of, you guessed it, a
specific type of file. It
is useful when looking
for research, which is
often in PDF or other
document file formats,
rather than HTML.

11. Related: is an operator that helps you
find sites related to a specified URL

12. “” (Quotes)
Putting your search term in quotes initiates an exact
match search for that phrase

13. • $ / €
• This operator helps you search for products by
price.
• Example - iPhone 8 Plus 400$
• #..#
• Putting two dots between two years creates a
Google search command for results that fall
within that year range.
• Example - ted talks 2016..2020

14. • Sometimes the best ideas come to us at the
worst times, and by learning to do the basics
with only Google, you have the ability to
instantly check & improve your SEO from the
comfort of your search engine

15. Research Methods

16. Identify the knowledge gap
• What gap exists particularly on the topic you
want to investigate and that gap will be
determined by reading literature already
published by various scholars(Bruning, R., &
Horn, C. (2000))
• E.g. Cyberwarfare has become another war
theatre between states you will read to know
that gaps like a lot has already been published
but I want explore Why was the US election
manipulated by Cyberattacks?
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17. Types of Data in research

18. Data Collection
• Primary data is data that is collected by a researcher from
first-hand sources, using methods like surveys, interviews,
or experiments. It is collected with the research project in
mind, directly from primary sources
• Availability of the data is another challenge
• Secondary Data: There are several types of secondary data.
They can include information from the national population
census and other government information collected by
Statistics Pakistan. One type of secondary data that’s used
increasingly is administrative data. This term refers to data
that is collected routinely as part of the day-to-day
operations of an organization, institution or agency.
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19. Formulating a research question
• Formulation of a research question, the thing you would
like to research on? Your research question should be;
• Not too broad
• Clear and simple
• It is a question not a statement
• Question should reflect relevance with the topic
• This research question formulation will be based on the
literature review, some already have done research but
your research is going to add up to more in that existing
body of knowledge.
• If I am eager to know “What are the main challenges for
Pakistan’s Space Program to catch up with India”?
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20. Literature review
• Literature refers to a collection of published
information/materials on a particular area of
research or topic, such as books and journal
articles of academic value. However, your
literature review does not need to be inclusive of
every article and book that has been written on
your topic because that will be too broad
(Denney, A. S., & Tewksbury, R. (2013))
• Research published by renowned publishers and
by celebrated scholars is considered as credible.
Readers read and cite that research.
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21. Purpose of literature review
• It helps identifying gaps in the existing
literature
• It helps finding data supporting your
main/argument
• It helps knowing your opposing argument that
you eventually can address with counter-
argument
• It’s never pick and drop lines from literature

22. Qualitative and Quantitative Research

23. Quantitative Data analysis softwares

24. Qualitative data analysis Software

25. How to cite while doing research?
• Microsoft Word(reference method)
• Google Scholar (picking reference )
• EndNote
• Mendley