The world is changing fast ! So is music; this outlines the options for Music Concerts, Festivals and Events can happen virtually. Many major companies are moving quickly to adopt these strategies.

1. Virtual Events for
Music Festivals
Recalibrate your event with us;
let Genius Ventures help take your event Virtual.

2. www.geniusventuresinc.com
Modern times call for modern solutions
2
The one thing we’re all craving at the moment is connection - especially those
that are isolated alone.
Social isolation might be the new normal, but that doesn't mean you can't have a
good time. With so many people around the globe sheltering in place because of
the COVID-19 pandemic, the one constant has been the unifying power of music,
with offline events transferring to the virtual world, brands can still connect with
consumers whilst experiencing the event from the safety of their couch.
What will this mean for the music scene in general even after the Covid-19
pandemic ends?
Nothing will ever replace live music. But it does seem like this shift to virtual
concerts was going to happen at some point regardless. People who can’t make it
to concerts and festivals — either due to finances, distance, or responsibilities —
can now take part in these magical events from the comfort of their home.

3. 3
Bridging the
gap between
the worlds of
offline and
virtual
events
Our Mission is to transform offline events into
virtual experiences and create an interactive and
engaging space using augmented and virtual
reality to support the event experience.
The world is changing at a rapid pace, and it’s quite
hard for businesses to keep up with the trends!
Luckily, our team of industry professionals are
highly skilled converting offline events to the virtual
world.
Kick back and relax, let us handle the rest.

4. Why take your event Virtual?
Now, you can see your favourite artists without traveling to their shows,
meet up with your friends, buy merch, take selfies, and dance til you
drop! Upgrade your tickets to VIP for exclusive meet-and-greets while
unlocking special rewards and superpowers.

6. www.geniusventuresinc.com
Different types of VR experiences... the benefits,
trade-offs, and considerations
6
360° video
Benefits:
Simple start to finish experience
with a set duration. Minimal setup.
assistance and performance
requirements. also possibly easier
creation workflow.
Tradeoffs:
30oF is less immersive (only rotates
left right. up and down) with no
positional tracking so head
movement can feel off.
Considerations:
Highly accessible for mass
distribution for all
mobile/standalone headsets, but
also available for desktop PC VR.
Virtual Environments
Benefits:
Enables interactivity & positional
tracking for highest quality of
Immersion and less prone to
motion sickness.
Tradeoffs:
A high/wide range of production
costs. Requires powerful PC and
graphics card (min. GPO: GTX 1060
or RX580). additional setup.
calibration, and equipment.
Considerations:
Headset cable management. user
learning curve (interface,
controllers); additional possibilities:
photogrammetry 8 volumetric
video.
Free Roam, Untethered
Benefits:
No wires or cables for the user to
trip up on that provides complete
freedom or movement.
Tradeoffs:
Battery charging times. extra
equipment required (vr laptop
backpack). complicated setups
requiring device tracking (Will
networks. tracking sensors. or the
like).
Considerations:
New standalone headsets with
inside-out tracking provide simpler
setups for more straightforward
use (Vote Focus. Oculus Go. Lenovo
Mirage Solo. Pico Nee 8 Goblin).
Multiplayer
Benefits:
Higher throughput, enables social
experiences and multiplayer game
mechanics, competitive and
cooperative gameplay
Tradeoffs:
Network latency can cause
performance lag, larger space
requirements
Considerations:
Not a lot of existing multiplayer
content
Passive or Interactive
Considerations.
While game engines can enable
interactive content that generally
increases immersion and realizes
other benefits of user agency, more
passive experiences can also be
designed in game engines with
high impact that still take
advantage of a relatively linear
storytelling approach that can
even utilize positional tracking for
comfort and exploration (e.g.
Google Spotlight Stories).

7. Creating Interactive &
Immersive Experiences
The one thing we’re all craving at the moment is connection - especially those
that are isolated alone.
If experiences are not directly driving sales, it comes down to sentiment and
retention rates.
Live, shared, and unfamiliar immersive experiences are the most effective way of
creating memories audience members will remember forever.

8. Virtual Rave-
a-Thon -
Insomniac

9. Sansar VR
www.geniusventuresinc.com 9

10. Wave VR
The groundwork for virtual events was laid
out years ago. Virtual reality headsets in
the gaming industry spurred some
consumer interest, while companies like
Wave VR occasionally throw full-on virtual
concerts on their platform. In fact, Wave
VR has hosted several EDM artists over
the last couple of years, including Rezz, Kill
The Noise, Jauz, and Lindsey Stirling. Just
last month, Galantis played an official
concert in Wave VR as part of their
Church of Galantis album tour. Keep an
eye on Wave VR as they plan more virtual
concerts in the coming weeks.
www.geniusventuresinc.com 10

11. 11
Why VR wins
> streaming
Streaming isn’t engaging, hence why the majority of
attendees opt out in the first few minutes of viewing.
You don’t need to think that the audience of your virtual
events should be limited to those who have VR headsets —
or to those who can virtually attend one space.
For the majority of VR platforms, it is possible to livestream to
any regular flat platform — YouTube, Twitch, Facebook, or to
your website. How many people do you usually have in the
conference room?
Your camera is still pointed at the stage where you have a
keynote speaker with a presentation or a panel discussion.
The same can be 100% replicated in VR: virtual stage, virtual
speakers interacting in real life as avatars, and a livestream.
Multiple platforms allow you to do that.

12. Strategy
To provide Everything you need to
supercharge your virtual events.
Virtual events aligned w/ event and
festival theme → consistent brand
values and branding
www.geniusventuresinc.com 12

13. What separates us from the
competition?
✔ Quality of our work
✔ Team of industry professionals specializing in immersive
technology and the electronic dance music industry

14. www.geniusventuresinc.com
Interactive & Immersive Experiences
14
F A
D C
BE
The one thing we’re all craving at the moment is connection - especially those that are isolated alone.
If experiences are not directly driving sales, it comes down to sentiment and retention rates. Live, shared, and unfamiliar immersive experiences
are the most effective way of creating memories audience members will remember forever.
We can create different worlds per
stage, each has its own vibe and
experience for the audience
Purchasing tokens and coins
Throwing items into crowd such as
merchandise, and other cool prizes that
are familiar but in VR/AR
In virtual worlds, users can interact
in real time with real people from
around the world, just like at an
international music festival.
Meeting other attendees
from around the world and
making online friends
Ordering food and drinks

15. 15
Virtual
Events Team
Similar to an in-person
event, you’ll want to make
sure everyone on your team
knows their specific role
and responsibilities.
Examples of virtual event
roles include:
Registration/greeter: Welcomes attendees as they join the space and is in
charge of collecting attendance data after the online event.
Chat moderator: Posts the rules/code of conduct into the chat,
encourages attendee participation, and removes anyone who breaks the
rules.
Host: Makes sure that the event stays on time and follows the pre-planned
agenda. This is especially helpful when there are multiple speakers.
Technical admin: Remains on standby in case of technical issues or
troubleshooting required during the virtual event. If your chosen
technology fails, this person would be in charge of emailing all attendees
to ask them to reboot, or provide information about Plan B technology if
you need to switch tools mid-event.
Artists & Performers
Stage/World Manager
Exhibitors
Performers

16. www.geniusventuresinc.com
Virtual Festival Menu
16
Event Type:
▪ VR Music Festival
▪ VR Concert
▪ VR Conference
▪ VR Workshops
▪ extra : + Live Streaming
Event Platforms:
▪ AltSpaceVR
▪ Sansar VR
▪ Soundscape VR
▪ Wave VR
HMDs
▪ Oculus Quest
▪ Oculus Rift S
▪ HTC Vive
▪ Samsung VR
▪ WMR* Designated Virtual
Events Team:
▪ Project Manager
▪ VR Training Leader
▪ World Creator+Stages
▪ Virtual Ticketing Manager
▪ Online and Virtual Marketing

17. 17
Services
Virtual event organization including designing agenda, sponsorship
opportunities
Augmented Reality marketing experiences
3D holographic VR and AR objects
Virtual Reality worlds
Face filters
OTHER:
Online Marketing for Virtual Events
Affiliate program for attendees (collect coins, tokens, prizes, exclusive
experiences...
Online and VR/AR Marketing campaigns
Merchandise pre-registration/early bird campaign

18. www.geniusventuresinc.com
Clients and Partners
18

19. CONTACT US
MARAH BEREZOWSKY
MARAH@GENIUSVENTURESINC.COM
WWW.GENIUSVENTURESINC.COM

20. THANK
YOU