This presentation was delivered at the Broadband World Forum Paris in September 2011. It discusses the importance of open APIs and the relative value of operator assets.

1. Application Policy
Management – Exposing APIs
Broadband World Forum 2011
Guy Redmill

2. Networks are Complex
IP Multimedia Networks
Legacy mobile LCS
CS Network signalling Networks Client
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Legend: UE
Bold lines: interfaces supporting user traffic; Ut
Dashed lines: interfaces supporting only signalling.
NOTE: The reference point CS (Circuit Switched) is not specified in this specification. REF: TS 23 002-820

3. And Getting More Complicated..
Legend:
Bold lines: interfaces supporting user traffic;
Dashed lines: interfaces supporting only signalling.
NOTE: The reference point CS (Circuit Switched) is not specified in this specification. REF: TS 123 002 V9.4.0 / 23.002 9.4.0

4. And More…
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Wu Billing baseline.
Traffic and signaling CGF* System*
Signaling ** is a reference point currently missing
REF: 3GPP ETS 23.882-1f1 Baseline architecture for 3GPP

5. Why Do We Need APIs?
• Reduce / hide complexity
• Abstract functionality
• Leverage capabilities in a simple way
• Create value
• Increase return from network investment
• Make / save money

6. What Do We Use Them For?

7. APIs Have A Long History

8. Operator Initiatives
• Many examples
– BlueVia
– BetaVine
– Orange
– Sprint
– Telenor MOVE
• How successful?

9. Here’s An Example:
Partners
TSG
REF: Telenor AS (Sune Jakobsson) / Gintel AS

10. The Internet World Has Many APIs
http://blog.programmableweb.com/2011/03/08/3000-web-apis/

11. 2006

12. 2011
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13. What Matters?
• 3920 web APIs and counting
– 70% REST
– 17% SOAP
• But, APIs live or die off
• AWS de facto for cloud services
– REST / SOAP
• Do standards matter?
• Does anyone make any money in the Apple
store?

14. What Matters?
• Developers care about value / returns
• Individual APIs don’t matter much
– It’s the model
• Value can be lost
– LBS
• Opportunity can change
– OneAPI focus
• What is really unique in telco land?

15. Conclusion
• Core assets:
– QoS / Policy
– Voice
– Payment / Trust
• Don’t chase standards; chase niches
• Launch an API; make it RESTful
• Find a way to leverage what’s unique
• Make it worthwhile for all stakeholders

16. Conclusion
• Don’t wait……
• Someone else will steal your value
– Twilio
– Voxeo (Tropo)
– Ribbit
• 3920 web APIs and counting…..

17. Thank You
guy@redmillcommunications.com
www.redmillcommunications.com