2. FORWARD-LOOKING STATEMENT DISCLOSURE
2
Any and all statements contained in this presentation that are not statements of historical fact may be deemed “forward-looking statements”. Terms
such as “may,” “might,” “would,” “should,” “could,” “project,” “estimate,” “pro-forma,” “predict,” “potential,” “strategy,” “anticipate,” “attempt,” “develop,”
“plan,” “help,” “believe,” “continue,” “intend,” “expect,” “future,” and terms of similar import (including the negative of any of the foregoing) may be
intended to identify forward-looking statements. However, not all forward-looking statements may contain one or more of these identifying
terms. Forward-looking statements in this presentation may include, without limitation, statements regarding (i) the plans and objectives of
management for future operations, including plans or objectives relating to completing the development and successfully launching the CÜR Music
product, (ii) a projection of income (including income/loss), earnings (including earnings/loss) per share, capital expenditures, dividends, capital
structure or other financial items, (iii) our future financial performance, and (iv) the assumptions underlying or relating to any statement described in
points (i), (ii), or (iii) above. The forward-looking statements are not meant to predict or guarantee actual results, performance, events or circumstances
and may not be realized because they are based upon our current projections, plans, objectives, beliefs, expectations, estimates and assumptions and
are subject to a number of risks and uncertainties and other influences, many of which we have no control over. Actual results and the timing of certain
events and circumstances may differ materially from those described by the forward-looking statements as a result of these risks and
uncertainties. Factors that may influence or contribute to the accuracy of the forward-looking statements or cause actual results to differ materially from
expected or desired results may include, without limitation, our ability to obtain adequate financing, the length of time associated with development of
mobile applications and related insufficient cash flows and resulting illiquidity, our ability to expand our business, government regulations, lack of
diversification, our ability to penetrate the digital music streaming market, our ability to negotiate and execute definitive and economically feasible
agreements with the major and independent music labels and publisher rights organizations, increased competition, results of any arbitration and
litigation, stock volatility and illiquidity, and our ability to implement our business plans or strategies. For a description of some of the risks and
uncertainties that could cause our actual results to differ materially from those described by the forward-looking statements in this presentation you
should read the information that we have filed with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the fiscal
year ended December 31, 2014, filed with the SEC on March 31, 2015, especially the risks discussed under the section captioned “Risk Factors” in that
filing, and similar sections that have been and will be provided in other filed reports. Readers are cautioned not to place undue reliance on forward-
looking statements because of the risks and uncertainties related to them and to the risk factors. We disclaim any obligation to update the forward-
looking statements contained in this presentation to reflect any new information or future events or circumstances or otherwise.
3. Executive Summary
CÜR is designed to be a disruptive streaming music platform that expects to offer the lowest
cost mobile music streaming paid subscription service in the U.S., while providing superior
functionality, library depth, and social elements
CÜR Media is headquartered in South Glastonbury, CT and has 33 Employees
The Company has raised approximately $17 million to date
CÜR is in beta on iPhone, Android and Web platform
CÜR is currently negotiating agreements with the 3 Major Music Labels, which, if finalized, will
enable it to launch the lowest-priced music streaming service in the U.S.
3
4. Investment Highlights
4
$7B Market transitioning from CDs/Downloads to
streaming (1)
CÜR plans to have the lowest-priced offering
Accomplished management team
Deep experience in entertainment and media sector
Chairman, John Lack, is the creator of MTV
Vice Chairman, Bob Jamieson, is former CEO of RCA
records
Innovative product currently in beta
Social music offering (Snapchat and Instagram features
+ music)
Expected library depth of 10 million songs at launch (2)
FAST GROWING
MARKET
ESTABLISHED
MANAGEMENT
STRONG,
SCALABLE
PLATFORM
(1) 2014 RIAA Music Industry Shipment and Revenue Statistics
(2) Assuming deals under negotiation with major labels, independent labels, and publishers are executed
5. JP Lespinasse, Chief Marketing Officer
BET, NBA, Nokia, Old Navy, Gap
Jay Clark, Chief Content Officer
EVP Programming, Sirius Satellite Radio
Award-winning Radio Programmer
John Egazarian, Chief Operating Officer
Software Development Project Management
Travelers, Wellpoint, Andersen Consulting
Mike Betts, Chief Technology Officer
Artbox, Software Development Group
Kelly Sardo, Chief Financial Officer
Deloitte & Touch, Cigna, Blum Shapiro
Bill Campbell, Business Development *
SVP Universal Music Group, SONY Music
*Campbell is a consultant to the Company
Tom Brophy, Founder & CEO
Internet Entrepreneur & Executive, Several
Exits, IPO, former CFO of Companies to 1st
Mass-Distribute Smiley Emoticons and
Search Toolbars
John A. Lack, Chairman
Creator of MTV, Nickelodeon, ESPN2,
The Movie Channel, Firebrand,
VP/GM CBS Radio
Bob Jamieson, Vice Chairman
CEO RCA Records, BMG, Signed Dave
Matthews, Christina Aguilera, Foo Fighters,
Kings of Leon
Management Team
5
6. Market Landscape
Streaming is on the rise
U.S. Recorded Music Industry = $7B(1)
Streaming up 60.5%, CD sales down 20%,
Digital Tracks down 13% (2)
Streaming is now >$1B in annual revenue
160 million people in the U.S. stream music(3)
Messaging is huge(4)
1.5B+ MAU
WhatsApp – 50B messages/day
Line - $338M in virtual goods revenue
SONY Music forecasts that the majority of future recording
industry revenue will come from streaming
Pandora’s rates are likely increasing
Spotify’s successful $.99 special indicates price elasticity
Artists unhappy with certain aspects of streaming
Free services are under fire
Users slow to adopt full on-demand subscription services
Existing service price points seen as cost prohibitive for
younger demographic
Competing services offer limited social features
$4.99/Mth $9.99/Mth $19.99/Mth$3.99/MthFree
6
(1) 2014 RIAA Music Industry Shipment and Revenue Statistics
(2) 2014 NIELSEN MUSIC U.S. REPORT
(3) Statista
(4) KPCB INTERNET TRENDS 2014 – CODE CONFERENCE
7. Next Generation Social Music Experience
CÜR Music’s Features
Hybrid Music Streaming Platform
o Internet Radio
o Limited On-Demand
CÜR8 Musical Selfie
Share Music with photos and videos
Social – Snapchat, Instagram + Music
Activity Stream
Subscription Model
7
9. CÜR’s iPhone App (Cont’d)
9
PLAY
MESSAGES
PLAY (2)
MESSAGE
PLAY (3)
10. Key Differentiators*
Hybrid music streaming service that enables
subscribers to share songs
The first CÜR8** musical “selfie”
The first “social” music streaming service that
enables subscribers to integrate their music
with photos and personal videos
The first “buttonless player” (mobile music
player, operated with taps and swipes) available
in the market
The lowest-priced music service in the U.S.
approved by the major labels, offering superior
features and functionality
Potential library size of 10 million songs***
10
*Expectations based on the product’s current design and functionality
**Trademark registration sought but other companies have applied for similar protection
***Assuming deals under negotiation with major labels, independent labels, and publishers are executed
11. Revenue Streams
11
Gold – Internet Radio, CÜR8, Social
Platinum – Gold + More On-Demand, Lyrics, Offline
Premium – Unlimited Everything
Display, Sponsorships
Will Not Interrupt the Music
Purchase Songs
Tickets(1)
Merchandise(1)
SUBSCRIPTIONS
ADVERTISING
IN-APP
PURCHASES
(1) Planned post-launch
13. 13
Marketing Strategy
Marketing tactics:
Paid Media
o New user acquisition
Events
o Live events
o College campus events
Public Relations
o Generate buzz / chatter (blogs,
web, etc.)
o Collaborations
Influencer
o Partnerships
Social Media
o Foundation
Target Millennials with a vision of creating a brand more social, personal
and accessible than any other music service in the market place
PAID MEDIA
EVENTS
SOCIAL MEDIA
PUBLIC
RELATIONS
INFLUENCER
14. 14
Potential Areas of Future Growth
OTHER
A-La-Carte Offerings*
Superfan*
In-App Purchases*
Video*
UK*
Germany*
South America*
India*
Canada*
Automobiles*
Home Audio*
Gaming consoles*
Other mobile
platforms*
Data
(Millennials/Music)
Concert Tickets
Merchandise
PRODUCT
DISTRIBUTION
PLATFORMS
ADDITIONAL
TERRITORIES
* Potential post-launch opportunities; Licensing approvals from content owners will be necessary.
15. 15
Capitalization
Capitalization History (millions)
Angel and Private Investment $4.4
Private Placement Offering 9.6
Warrant Exercise and Amendment 3.2
$17.2
Capitalization Table (millions)
Common Stock Outstanding 31.4
Investor and Broker Warrants 4.8
Employee Stock Options 4.2
Fully Diluted Common Stock Granted 40.4
Financings:
Pre-APO - $4.4 million (high net worth individuals)
APO - $9.6 (January - March 2014)
Warrant Exercise - $3.2 million (April 2015)
Cash & Cash Equivalents: $4.27 million(1)
(1) Pro-forma, as of 3/31/2015
16. Investment Highlights
16
$7B Market transitioning from CDs/Downloads to
streaming (1)
CÜR plans to have the lowest-priced offering
Accomplished management team
Deep experience in entertainment and media sector
Chairman, John Lack, is the creator of MTV
Vice Chairman, Bob Jamieson, is former CEO of RCA
records
Innovative product currently in beta
Social music offering (Snapchat and Instagram features
+ music)
Expected library depth of 10 million songs at launch (2)
FAST GROWING
MARKET
ESTABLISHED
MANAGEMENT
STRONG,
SCALABLE
PLATFORM
(1) 2014 RIAA Music Industry Shipment and Revenue Statistics
(2) Assuming deals under negotiation with major labels, independent labels, and publishers are executed
